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ประสบการณ์:

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ประเภทงาน:

งานประจำ

• Create and craft a calendar plan and strategy/direction to meet business objectives..
• Develop & implement effective content strategies & plans to achieve brand objectives..
• Develop hooks, script directions, and content formats optimized for each platform..
• Brief and align with the Content Creator, Editor, and Graphic Designer to develop creative assets..
• Manage and analyze the results of content campaigns and create comprehensive reports..
• Carry out content research to keep updated with customer trends, market situations, and competitors..
• Build and maintain content for all products and new targets in all channels..
• Lead end-to-end digital campaigns, from conceptualization to execution, across social media..
• Collaborate with the performance marketing team to integrate content initiatives with paid media strategies and create high-quality, engaging content across digital platforms, including social media, website, and other digital media..
• Analyze campaign performance, key insights and their implications, and provide actionable recommendations based on data to refine content ensuring alignment with audience expectations and market opportunities..
• Optimize content performance through data-driven insights, SEO, and emerging trends in digital storytelling..
• Monitor and evaluate influencer performance metrics, ensuring alignment with campaign objectives..
• A minimum of 3 years of experience in content creation (conversion, creative content is plus), preferably in a professional setting..
• Demonstrated experience in understanding and developing content that aligns with brand identity and corporate image..
• Excellent storytelling skills and deep understanding of product key messages..
• A strong portfolio showcasing a variety of content types and formats, demonstrating creativity and professional excellence..
• Excellent verbal and written communication skills.
• Ability to collaborate effectively with cross-functional teams, including marketing, design, and product development..
• Strong ability to manage multiple projects simultaneously and adapt to changing priorities and deadlines..
• Passion for the beauty, health, and wellness industry would be a plus..
• Work with analytical skill along with attention to details..
• Strong strategic thinking, analytical, and project ownership skills..
• Excellent presentation skill..
• Able to learn, adapt, and apply artificial intelligence to work processes to reduce working time and minimize potential errors..

ประสบการณ์:

7 ปีขึ้นไป

ทักษะ:

Public Relations, Marketing Strategy, Social media, English

ประเภทงาน:

งานประจำ

• Work with the local leadership and Head of Marketing to shape media and communications strategy, plan editorial pipeline and carry out media engagement for BCG across the priority media channels for coverage in key publications.
• Focus on building relationships with local Thailand media and regional/international media based in Thailand.
• Identify key events and conferences in Thailand and SEA for our spokespersons to join, speak at and network.
• Identify key industry organizations our spokespersons should be members of, or that BCG should collaborate with for co-branded initiatives.
• Work with and provide counsel to the senior leadership team, based on the marketing strategy that is aligned with business priorities.
• Develop and manage bespoke client-focused engagements that showcase BCG s expertise and experience to the desired target audience.
• Take the lead in end-to-end event/webinar management, from agenda-setting to post-event follow-up, for priority BCG engagements.
• Create/coordinate high-quality print and electronic communications for BCG s clients (direct mail, web, brochures, etc.) and the public at large for country-specific and regional distribution. Draft and/or edit op-eds, articles, publications, social media posts, and other marketing documents when required.
• Liaise with translators, and review marketing documents (e.g. op-eds, articles, written interview responses) translated from English to Thai to ensure translation quality aligns with business standards and requirements.
• Take the lead in drafting and distributing a quarterly marketing newsletter tailored specifically for Bangkok, collaborating closely with the local leadership team to curate content relevant for each issue.
• Work with AP Marketing and global practice area marketing teams to amplify BCG SEA activities to the wider BCG community.
• Lead and coach marketing administrators and executive assistants who support event management for Marketing events.
• What You'll Bring.
• YOU SHOULD HAVE.
• Experience in Communications Marketing and a strong grasp of traditional and digital media with 5-7 years of related industry experience (In-house/agency).
• Excellent oral and written communication skills, along with the ability to analyze information and present data in a meaningful way.
• Clarity, tact, professionalism, maturity and consensus building skills - in writing, speaking and presenting information.
• Exceptional organizational and project management skills combined with an ability to multi-task and adapt quickly in a fast-paced and demanding environment.
• A keen sense of the market landscape and your finger on the pulse of current events, topics, and trends in Thailand relevant to our business.
• An ability to provide cultural or market-specific insights for Thailand.
• An ability to work independently and take initiative.
• Strong attention to detail, accurate and thorough.
• Bilingual fluency or business-level proficiency in English and Thai required.
• Be willing to travel (occasional travel within the SEA region).
• PREFERABLY YOU ALSO HAVE.
• A strong network of relationships with local Thai business media.
• Experience working in a similar capacity within the professional services industry / corporate communications/public relations consultancy.
• Experience dealing with senior level stakeholders (internal or external).
• IN RETURN, YOU LL GET.
• An opportunity to be part of a regional team covering six diverse markets in Southeast Asia.
• The freedom to contribute to shaping our practice; as a fairly new marketing team in a fast-growing region, we have the chance to chart our own path and make up the rules as we go along.
• Exposure to working with various cross-functional global teams and senior stakeholders with diverse expertise areas across international markets.
• The unique position of working with both local and international/regional media.
• To be part of a spirited team that values ideas and welcomes innovation, a flat organization with no hierarchies.
• Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
• BCG is an E - Verify Employer. Click here for more information on E-Verify.