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ทักษะ:

Market Analysis, Research

ประเภทงาน:

งานประจำ

• Market and Media Landscape UnderstandingMarket Analysis: Continuously analyze the market landscape to identify trends, opportunities,.
• and threats. Keep abreast of industry developments, emerging technologies, and shifts in
• consumer behavior.Competitor Analysis: Conduct thorough competitor analysis to understand their strategies,.
• strengths, and weaknesses. Use this information to position the agency more effectively in the
• market.Media Trends: Monitor and assess changes in media consumption patterns, new media.
• platforms, and innovations. Ensure the agency s strategies are aligned with current and future
• media trends.
• Audience Insights and StrategyAudience Research: Oversee the collection and analysis of audience data to understand.
• demographics, psychographics, and behavioral patterns. Utilize quantitative and qualitative
• research methods to gain deep insights into target audiences.Consumer Behavior: Analyze consumer behavior and preferences to tailor media strategies that.
• resonate with different segments. Leverage audience insights to drive effective connections and
• engagement.Strategy Development: Develop and implement audience-centric strategies that drive brand.
• awareness, engagement, and conversion. Ensure strategies are data-driven and based on solid
• research and insights. Identifying Growth OpportunitiesOpportunity Identification: Identify and evaluate new business opportunities, including.
• emerging and growth audiences, new media channels, and partnership possibilities. Assess
• potential for growth and profitability.Innovation: Foster a culture of innovation within Mindshare Encourage the exploration.
• of new ideas and strategies that can differentiate the agency and drive growth.Client Development: Work closely with clients to understand their needs and objectives. Identify.
• opportunities for upselling and cross-selling additional services that can contribute to their growth
• and success.
• Connecting and Integrating with Media PlatformsIntegration: Ensure seamless integration of media platforms into the agency s strategies.
• Coordinate with media planners, buyers, and creative teams to ensure cohesive and effective
• campaign execution.Technology Utilization: Stay informed about the latest media technologies and tools. Evaluate.
• and implement relevant technologies to optimize media planning, buying, and measurement. Team Leadership and ManagementStrategic Oversight: Lead and mentor the Communications Planning Team. Co-lead the Learning.
• Agenda together with the Head of Client Transformation to upskill the team. Ensure alignment
• with overall agency goals and objectives.Collaboration: Foster collaboration across different teams within the agency, including creative,.
• media planning, and analytics, to ensure integrated and effective strategies.
• Reporting and CommunicationReporting: Develop and present reports on strategy performance, market insights, and growth.
• opportunities to senior management and clients. Ensure reports are clear, actionable, and data driven.Client Communication: Maintain open and effective communication with clients. Provide.
• strategic recommendations and updates on market trends and opportunities for improvement. Strategic Planning and ExecutionLong-term Planning: Develop long-term strategic plans for the agency, aligning with overall.
• business goals. Set clear objectives and key results for strategic initiatives.Execution: Oversee the execution of strategic plans and ensure they are implemented effectively.
• Address any issues or challenges that arise during execution and adjust strategies as needed. More About Mindshare
• We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -#teammindshare. We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
• Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at
• www.mindshareworld.com and follow us on Twitter@mindshare andfacebook.com/mindshareapac andlinkedin.com/company/mindshare