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ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Research, Market Research
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Responsible for creating and delivering marketing tactics and advertising campaigns.
- Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes.
- Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages.
- Manages the marketing and implementation of programs and analyzes their effectiveness.
- May be responsible for processing and/or scheduling web-based advertising.
- Develops models for vertical markets, campaigns and ad models and conducts research studies.
- Responsible for implementing and driving channel programs.
- Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs.
- Responsible for planning and market research activities designed to increase sales growth and expand market share.
- Develop and implement strategic marketing policies and objectives.
- Evaluate and adjust strategies to respond to changing and/or competitive markets.
- Identifies and maintains relationships with product partners, third-party vendors, etc. Responsible for strategic customer acquisition programs.
- Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis.
- Develops marketing strategies for new and existing products and services.
- Researches trends and technologies to meet customer needs.
- Works with sales to ensure that sales reps have the necessary collateral and advertising materials.
- What you bring to the role:Manages large team which would typically consist of both experienced professionals and supervisors/managers.
- Focus on policy and strategy implementation of operational plans.
- Problems faced may be difficult to moderately complex.
- Influences others outside of their own job area regarding policies, processes and procedures.
- Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.
- Provide input in defining operation plans and strategies.
- Provides input into strategic decisions that impact functional area.
- Manages subordinate professional staff, may manage lower level associates through Supervisor/Manager.
- Works toward objectives established by upper levels of management.
- Will recommend and implement departmental-specific procedures.
- Assignments are defined in terms of objectives.
- Provides input to strategic decisions that affect functional area of responsibility.
- Objectives for the assigned area defined by upper management.
- Latitude to make decisions to achieve goals.
- Assists executives in defining operational plans and strategies.
- Managers at this level may become involved in day-to-day activities where their acquired expertise and knowledge provide direction to subordinates.
- Uses interpersonal skills to influence customers, suppliers and other comparable level managers.
- A four-year college degree (or additional relevant experience in a related field).
- Minimum of a 4-year degree and 8 years functional experience including a minimum of 5 years position-specific experience.
- Minimum of 5 years of supervisory experience preferably managing through subordinate managers.
- Mastery over subject area, ability to make significant contributions to the company.
- This is not a complete listing of the job duties. It s a representation of the things you will be doing, and you may not perform all of these duties.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Market Research, Marketing Strategy, Management, English
ประเภทงาน:
งานประจำ
เงินเดือน:
฿35,000 - ฿40,000, สามารถต่อรองได้
- คิดแผนการตลาดเจ๋งๆ และแคมเปญโดนๆ ที่เหมาะสมกับแบรนด์.
- บริหารจัดการทีมเพื่อบรรลุเป้าหมายร่วมกัน เพื่อช่วยพัฒนาแบรนด์ให้ลูกค้า.
- วิเคราะห์ตลาด (Market Research) หาช่องว่าง เพื่อเกิดเป็นธุรกิจใหม่.
- ใช้มนุษยสัมพันธ์ในการประสานงานทั้งในและนอกทีมได้ได้ดีเยี่ยม.
- คิดและนำเสนอสื่อที่เหมาะสมในแต่ละแคมเปญ และหาแนวทางใหม่ ๆ เพื่อปรับปรุงและแก้ไข.
- ให้คำปรึกษาลูกค้า เปรียบตัวเองเป็น Partner.
- ควบคุมแผนงาน ให้เป็นไปตามเป้าหมายที่ตั้งไว้ ทั้งงบประมาณและระยะเวลา.
- วิเคราะห์ธุรกิจลูกค้า ศึกษาปัจจัยทางการตลาด.
- ลักษณะงานหลักของทีมเป็น Marketing Consult.
- วุฒิการศึกษาระดับปริญญาตรีขึ้นไป สาขาการตลาดหรือสายที่เกี่ยวข้อง.
- อายุ 27-35 ปี.
- มีประสบการณ์การทำงานในด้าน Marketing / Business Consult.
- เปิดใจ พร้อมเรียนรู้สิ่งใหม่ๆ ทำงานเป็นทีม รับฟังความคิดเห็นผู้อื่นได้.
- มี Skill Multitasking ทำงานหลายอย่างในเวลาเดียวกันได้.
- มี Skill Work Smart ทำงานอย่างมีระบบและสร้างสร้างเพื่อให้ได้งานที่มีประสิทธิภาพสูงสุด.
- มี Notebook ทำงานเป็นของตัวเอง.
- หากมีประสบการณ์การทำงายสายงาน Digital Agency จะพิจารณาเป็นพิเศษ.
- มีจัดเลี้ยงปีใหม่ทุกปี.
- มี Outting ทุกวันที่ 1 กรกฎาคม.
- มีสแน็คบาร์ เครื่องดื่ม.
- มี WFH ตามความเหมาะสม.
- ประกันสังคม.
- ทำงานวันจันทร์-ศุกร์ 09.00-17.00 น
- สถานที่ทำงาน ใกล้ MRT ภาษีเจริญ.
ประสบการณ์:
1 ปีขึ้นไป
ทักษะ:
Digital Marketing, Marketing Strategy, Data Analysis, Management, Thai
ประเภทงาน:
งานประจำ
เงินเดือน:
฿20,000 - ฿40,000, สามารถต่อรองได้
- พัฒนากลยุทธ์การตลาดเพื่อเพิ่มยอดขายและสร้างแบรนด์.
- วิเคราะห์ตลาดและคู่แข่งเพื่อค้นหาโอกาสใหม่ ๆ.
- ออกแบบและดำเนินการแคมเปญการตลาดทั้งออนไลน์และออฟไลน์.
- ติดตามและประเมินผลลัพธ์ของแคมเปญเพื่อปรับกลยุทธ์ให้เหมาะสม.
- นำทีมการตลาดและสนับสนุนการพัฒนาอาชีพของสมาชิกในทีม.
- ทำงานร่วมกับฝ่ายอื่น ๆ เช่น ฝ่ายขาย, ผลิตภัณฑ์ และบริการลูกค้า.
- ใช้เครื่องมือวิเคราะห์ข้อมูลเพื่อทำความเข้าใจพฤติกรรมของลูกค้า.
- รายงานผลการตลาดให้กับผู้บริหารระดับสูง.
- กำกับดูแลการสร้างและเผยแพร่เนื้อหาที่เกี่ยวข้องกับการตลาด.
- ดูแลและพัฒนาเว็บไซต์และช่องทางโซเชียลมีเดีย.
- ไม่จำกัดเพศ.
- วุฒิการศึกษา ปริญญาตรี สาขาการตลาด หรือ สาขาที่เกี่ยวข้อง.
- มีประสบการณ์ด้านการตลาดและการบริหารงานอย่างน้อย 1-5 ปี.
- อายุไม่เกิน 35 ปี.
- ทำงาน 6วัน / สัปดาห์.
- เวลาเข้างาน 09.00 - 18.00 น.
ทักษะ:
Project Management, Negotiation, Marketing Strategy, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Create Marketing strategies with the management level to promote marketing campaign and other related marketing activities.
- Seek for strategic business opportunity and plan to drive the strategic marketing actions with other marketing functions including promotion ICONSIAM marketing campaigns and other related business.
- Coordinate with internal and external parties to manage the strategic marketing projects to ensure the projects are well executed and achieve the target.
- Provide essential information in running strategic projects and act as Point of Contact for the responsible projects.
- Manage the strategic marketing projects.
- Create and maintain good relationship with internal and external parties to enhance collaboration of the strategic projects.
- Perform other tasks as assigned.
- Gradate from Master Degree in related fields.
- Experience in creating strategic marketing plans and activities.
- Experience in Project Management.
- Good at communication, collaboration, negotiation and presentation.
- Good at stakeholder Management.
- Experience in retail business would be an advantage.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Marketing Strategy, Customer Relationship Management (CRM), Market Analysis, English
ประเภทงาน:
งานประจำ
เงินเดือน:
฿60,000 - ฿80,000, สามารถต่อรองได้
- Drive and encourage our potential tenants to participate in our marketing campaigns or activities that lead to increase their sales volume, traffic, or brand awareness.
- Apply an appropriate marketing solution with targeted tenants in responsible categories to boost up their traffic and sales performance.
- Analyze market trends, and brand personalization to drive growth opportunities for our tenants and SPWG.
- Enhance the strong relations with our potential tenants both local and internationals.
- Work closely with related teams to ensure the highest success for our potential tenant in responsible categories.
- Bachelor s or Master s Degree in Business Administration, Marketing or related fields.
- More than 5-10 years of experience in tenant marketing, brand management, campaign marketing, CRM, partnership or related fields. Especially, Food & Dining Category will be given special consideration.
- Experience in shopping mall or retails business will be an advantage.
- Well connected with both local and internationals tenants.
- Have background knowledge in overall marketing e.g., marketing campaign, marketing strategies, CRM, Marketing Communication, etc.
- Understand market trends, customer behavior, and be able to evaluate opportunities for growth.
- Excellent in interpersonal and presentation skills.
- has background in Partnership Management (Able to apply with our Tenants).
- Analytical Thinking.
- Excellent command in English.
ประสบการณ์:
10 ปีขึ้นไป
ทักษะ:
Social media, Copywriting, Negotiation, Marketing Strategy, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- At least 10 years of experience in marketing in the retail business.
- Background in marketing from a fashion import/ fashion multi-brand is preferred.
- Experience in overall marketing management.
- Able to understand and analyze profit and loss for proposing commercial action,.
- Analytical skill.
- Negotiation skill.
- Problem solving skill.
- Work under pressure.
- English is a must.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Social media, Copywriting, Negotiation, Event Planning, English
ประเภทงาน:
งานประจำ
เงินเดือน:
฿70,000 - ฿80,000, สามารถต่อรองได้
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- At least 5 years of experience in marketing in the retail business.
- Background in marketing from Lifestyle brand is preferred.
- Experience in overall marketing management.
- Able to understand and analyze profit and loss for proposing commercial action,.
- Analytical skill.
- Negotiation skill.
- Problem solving skill.
- Work under pressure.
- English is a must.
ทักษะ:
English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Lead Trade&Marketing planning and execution with a team combination of Trade Planning , Marketing Communication , Customer Insight to engage diverse stakeholders and cross-functional team.
- Create a marketing campaign and roadmap to drive the sales.
- Create good Brand awareness and develop marketing communication strategies, analyze the current market situation, and marketing trend, identify market opportunities, and competition information.
- Evaluate the result of trade and marketing activities and make improvements.
- Preparation of forecast, weekly, and monthly plan and process reports.
- Make marketing presentation and present to management.
- Supervise team on studying, planning, and engaging the marketing campaign to drive the sales to achieve the budget.
- Bachelor s Degree/Master s Degree in any related field.
- Strong background in retail/wholesales business.
- Strong analytical skill and ability to plan the business strategy.
- 5+ years of experience in team management.
- Preferably having experience in small format or food retailer business.
- An efficient manager of self, others, and ideas.
- Passion on career growth or career achievement.
- Strong command of spoken and written English.
- ทักษะที่จำเป็น
- Sales.
- English (Very Good).
- ประสบการณ์ที่จำเป็น
- 5 ปี.
- ระดับตำแหน่งงาน
- ระดับผู้จัดการ / อาวุโส.
- สายงาน
- การตลาด / โฆษณา.
- การจัดการ.
- ประเภทงาน
- งานประจำ.
- เงินเดือน
- สามารถต่อรองได้.
ทักษะ:
Branding, Excel, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Bachelor s or higher in Marketing, Economics, Business Administration or related fields.
- Minimum 5 years experiences in Marketing or Trade Marketing function.
- Strong knowledge and robust background in retail business is preferred.
- Has demonstrated leadership capability, strong commercial acumen in previous roles.
- A strong commercial drive while understanding and portraying the creative side of marketing.
- Ability to create and implement business strategies that grow sales & margins and manage key business metrics.
- Innovative and creative ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage.
- Must have excellence command of computer literacy, especially MS Excel and PowerPoint.
- Data driven decision-making, strong analytical skill & strategic thinking.
- Excellence communication skill both English & Thai.
- ประสบการณ์ที่จำเป็น
- 5 ปี.
- ระดับตำแหน่งงาน
- ระดับหัวหน้างาน.
- สายงาน
- บริหารผลิตภัณฑ์ / บริหารแบรนด์สินค้า.
- การตลาด / โฆษณา.
- ประเภทงาน
- งานประจำ.
- เงินเดือน
- สามารถต่อรองได้.
ประสบการณ์:
4 ปีขึ้นไป
ทักษะ:
Marketing Strategy, Branding
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Lead brand execution in retail channels to help maximize brand growth and achieve sales target.
- Owner of retail activation plan including instore visibility, promotion, and activation for each retail channel.
- Achieving brand consolidated targets through building differentiated shopper-centric account strategies and lead the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget to achieve brand ta ...
- Work closely with product managers to lead in developing NPD Launch plan (including NPD performance tracking ) and channel activation plan to maximize brand performance.
- Able to take lead on recommendations of the right assortment mix, pack size role and portfolio prioritization for each of the retail channels for commercial team.
- Own overall brand merchandising and planogram to strengthen brand image and position in retailers.
- Full Responsibility for all POSM management (planning, budgeting, design briefing & development till delivery to store).
- In charge of GWP & Value Set management to achieve targeted KPI and ensure implement flawless in-store execution within agreed timeline.
- Plan and Monitor retail activation Budget and evaluate performance of key in-store activation (Booth Animation / Mini Event / Customer Theme / Lucky Draw / Value Set).
- Work regularly and closely with Commercial team to ensure flawless execution in store in terms of shelf placement, promotion and in-store animations.
- Regular tracking on brand sales performance with target and develop action plan if performance is off track.
- You Have.
- Bachelor s degree in any related fields.
- Minimum 4 years business experience in trade marketing function.
- Able to work cross-functionally at all levels.
- Has demonstrated leadership capability (not necessarily people management), strong commercial acumen in previous roles.
- Consistent strong performance and results in previous roles.
- Strong enthusiasm on Branding and excited by new product launches.
- Data driven mindset with the love of marketing execution.
- Good networking skill and be able to build strong rapport and relationships with commercial stakeholders internally and externally.
- The love of working in retails/channel marketing with great eyes to spot competition and what's happening in stores.
- Why us?
- We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development.
- You can apply to up to three jobs within a rolling 30-day window.
- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
- Please visit "Your Application Space" to see the jobs you have already applied to.
- Please don t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
eCommerce, Data Analysis
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Develop and execute online trade marketing plans across various online channels namely Shopee, Lazada, Konvy and other potential platforms in pipeline to drive traffic, conversion, and revenue.
- Ensure online promotional campaigns align with the overall brand strategy. This includes effectively communicating the brand's key messages, values, and positioning in effective online expressions.
- Determine a monthly promotion budget based on overall business objectives. Regularly ...
- Leverage data and analytics tools to gain insights into the performance on each online channel. Track ecommerce metrics and able to use insights to identify areas of improvement and make data-driven decisions.
- Plan product portfolio management including sets proposal, stock demand projection, PLV allocation in alignment with brand strategy.
- Collaborate closely with cross-functional teams to plan product portfolio management. Proposing product sets, projecting stock demand, and allocating samples are key priorities driven by strong data analysis.
- You Have.
- 3-5 years in trade marketing; beauty and consumer or FMCG industries is preferred.
- 2-3 years of ecommerce experience.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
- Why us?
- We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development.
- You can apply to up to three jobs within a rolling 30-day window.
- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
- Please visit "Your Application Space" to see the jobs you have already applied to.
- Please don t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Budgeting, Market Planning, Branding, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Develop and implement integrated marketing campaigns that align with the company's goals and objectives.
- Manage the entire campaign lifecycle from concept to execution, including budgeting, go-to-market planning.
- Provide Analysis of campaign in branding, commercial, and customer acquisition metrics.
- Partner with research agency on tactical quantitative and qualitative projects.
- Lead Brand Partners campaigns to drive business growth for portfolio of brands and Sephora.
- Branding and Communication.
- Together with direct report, lead and develop relationships with key partners including brands & landlords.
- Plan and lead Retail Happenings and activities through key moments to drive traffic to retail stores and elevate customer s experience.
- Become the guardian of Sephora s brand s image in Thailand, collaborate with regional to ensure communication and activations are on brand.
- Leadership and Teamwork.
- Inspire and uplift direct reports to achieve their best performance.
- Foster collaboration with multi-functional team and regional stakeholders.
- Collaborate with cross-functional teams for alignment and ensure campaign consistency across channels.
- We would love to hear from you if .
- You are Strong project management skills with the ability to manage multiple projects and priorities effectively.
- You have excellent written and verbal communication skills in both Thai & English.
- You have ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.
- You have 5+ years of relevant experience.
- You are Strong in analytical acumen and comfortable generating and evaluating various forecasts, metrics, and analyses.
- You are a creative thinker with a strategic mindset and attention to detail.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Microsoft Office, Project Management, Branding, English
ประเภทงาน:
งานประจำ
เงินเดือน:
฿40,000 - ฿55,000, สามารถต่อรองได้
- ดูแลการสร้าง Brand และ Project การพัฒนาสินค้าใหม่.
- ดูแลบริหารการจัดการงบประมาณและการสื่อสารทางการตลาด เน้นกลุ่มวัยรุ่นจนถึงผู้ใหญ่.
- จัดทำการวิเคราะห์ข้อมูลยอดขายพร้อมนำเสนอในที่ประชุม และโปรแกรมทางการตลาด เช่น Nielsen Euromonitor ต่างๆ.
- จัดทำข้อมูล KPI / ABP ประจำทุกเดือน พร้อมนำเสนอ.
- จัดทำเอกสารตามระบบคุณภาพต่างๆ ของฝ่าย.
- วุฒิปริญญาตรี สาขาการตลาด/Product Management/อุตสาหกรรมเกษตร หรืออื่นๆที่เกี่ยวข้อง.
- ใช้ MS. Office ได้ดี โดยเฉพาะ Power Point, Excel.
- สามารถสื่อสารภาษาอังกฤษได้ดี.
- มีประสบการณ์ทำงานด้านการพัฒนา Brand สินค้าอาหาร 3 ปีขึ้นไป.
- หากมีประสบการณ์ในธุรกิจไอศกรีมหรือกลุ่มอาหารแช่เเข็ง จะพิจารณาเป็นพิเศษ.
- มีทักษะการนำเสนอและการสื่อสารที่ดี ทำงานเป็นทีมได้.
- มีรถยนต์ส่วนตัวใช้ในการทำงานและออกสำรวจตลาดได้.
- ทำงานวันจันทร์ - ศุกร์ เวลา 9.00-17.45 น.***.
ทักษะ:
Problem Solving
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Event: create activity and event to deliver good experience, relationship, image and traffic.
- Communication: create communication materials and develop communication message and channel to build brand awareness via online and offline.
- Report: Monitor all marketing campaigns and performance & report to management team.
- Partner: Worked in partnership with other members of the management team, tenant and supplier to define goals and strategies together
- Bachelor s degree or higher in Marketing, Public relation.
- At least of 8 years in Marketing event or communication in Retail Business.
- Comprehensive strategic marketing and communication.
- Team player with strong communication, leadership and Management skills.
- Creative problem solving and innovation thinker.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Negotiation, Market Research, Market Analysis, Korean, Arabic, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Research, monitor and analyse tourist trend and behaviour to identify suitable campaigns & promotions to increase target s spending.
- Identify and develop overall campaign and promotion strategies to increase tourist spending.
- Work with related parties and partners to execute promotion, campaigns and other activities to increase tourist spending including but not limited to international payment gateway, selling ads to partners to sponsor our tourist program i.e. mastercard, ...
- Analyse effectiveness of the overall promotion and campaigns and identify areas for improvement as well as opportunity to increase tourist spending.
- Perform other tasks as assigned.
- Graduate Bachelor or Master Degree in Hotel and Tourism Management or related fields.
- Minimum 5 years experience in marketing activation (tourism industry is preferred). Excellent skill in research and analysis the consumer insights, effective communication, influencing others, decision making and taking initiative.
- Good at partnership management.
- Good at communication, negotiation and presentation.
- Good command in English.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Finance, Negotiation, Marketing Strategy, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy.
- Develop Channel Strategy based on 4P s (Work closely with Sales team to translate Category plan into Customer plan).
- Understand Consumer and Shopper and Customer to maximize P&L in channel.
- Support Category / Business Review and JBP with customer by integrating Category plan into customer plan.
- Allocate and manage trade & spending budget across channel to ensure optimize return on investment.
- Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing.
- Focus on Volume Generation, Revenue Creation, Demand Fulfillment, and Profitability.
- Bachelor s Degree or Master s Degree in Marketing Major.
- Minimum 5 years of experience from FMCG company with solid background in Category Management and Trade Marketing.
- Commercial skills and knowledge in fields such as Category, Sales, Shopper Marketing, Commercial Finance.
- Good analytical, be creative, initiative, pro-active, self-motivated and self-starter.
- Interpersonal, negotiation, and compromising skills.
- Strong team player, communication and listening skills.
- Leader, problem-solving skills, coaching and training skills.
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Business Development, Project Management, Market Analysis, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Conducting market and business analyses.
- Serving as a dedicated representative throughout the project lifecycle.
- Crafting a comprehensive business plan encompassing strategies for branding, communication, marketing, and overall commercial success.
- Establishing pivotal success drivers for the project, while instituting a daily operational approach that prioritizes financial gains and sustainable business expansion.
- Overseeing and managing the Profit & Loss (P&L) statement, financial budget, and sales targets for the designated project.
- Collaborating closely with both internal and external stakeholders, bearing the responsibility for a triumphant project launch and the attainment of impactful outcomes for the entire group.
- The ideal candidate should possess the following background:
- Possess a minimum of 3-5 years' experience in areas such as Business Development, Project Management, Branding & Marketing, or related fields in Business Management.
- Demonstrate robust analytical prowess, encompassing a comprehension of financial and accounting management.
- Exhibit exceptional aptitude in marketing and branding communication.
- Deadline-oriented: excellent time management and organizational skills.
- Accuracy and attention to details.
- Professional approach to time, costs and deadlines.
- Have outstanding interpersonal communication skills, leadership and can work well as a team.
- Ability to work well with people from many fields with different experience.
ประสบการณ์:
10 ปีขึ้นไป
ทักษะ:
Market Research, Marketing Strategy, Digital Marketing, Copywriting, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Lead the development of comprehensive integrated marketing communication strategies aligned with organizational goals and target audience preferences.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes to inform strategy development.
- Supervise and mentor a team of marketing professionals, including but not limited to copywriters, graphic designers, digital marketers, and social media specialists.
- Provide guidance, support, and professional development opportunities to team members to enhance their skills and capabilities.
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to plan and execute integrated marketing campaigns across various channels such as digital, social media, print, events, and public relations.
- Oversee the development of creative assets, content, and messaging that resonate with target audiences and reinforce brand identity and positioning.
- Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
- Use data-driven insights to optimize marketing strategies, messaging, and channel mix to maximize ROI and achieve campaign objectives.
- Ensure consistency and adherence to brand guidelines and messaging across all marketing communication channels and materials.
- Maintain compliance with relevant regulations, industry standards, and best practices in marketing and advertising.
- Foster collaboration and alignment with cross-functional teams, including sales, product development, customer support, and external agencies, to ensure integrated and cohesive marketing efforts.
- Act as a liaison between marketing and other departments to facilitate communication and support collective business objectives.
- Bachelor s or Master s Degree in Marketing Communications, Mass Communications or related fields.
- More than 10-15 years of experiences in marketing communication or related with Team management.
- Have background experiences in media agency will be preferable.
- Experiences in Shopping Mall platform will be an advantage.
- Background knowledges in marketing communication, and marketing analysis.
- Understand the business trends, customer behavior, and be able to evaluate opportunities for growth.
- Good personality with strong communication and interpersonal skills.
- Strong creativity and project management skills, with budget management.
- Excellent command in English.
ทักษะ:
Digital Marketing, eCommerce, Automation
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Develop digital strategies for present and future online businesses and roadmaps in the context of Ecommerce, Mobile App and the omnichannel ecosystem, including development and execution.
- Manage 4 teams including performance marketing (paid-own-earn), customer and platform analytics, graphic and production, and web/app contents management.
- Direct and oversee the design and development of customer data management such as customer analytics, personalization and performance reporting to deliver business inte ...
- Create data-driven customer analytic models for Ecommerce and Mobile Apps using Customer Data Platform and Marketing Automation technologies, as well as a real-time marketing framework and execution.
- Manage the day-to-day performance marketing operations including web/app analytics, digital customer funnel analysis, conversion rate as well as implement sales/traffic optimization activities for the online business.
- Devise strategies to increase online traffic and sales to the website and mobile application, tracking conversion rates and overseeing all aspects of web and mobile application analytics.
- Build business intelligence dashboard and reports to support business decision including daily, weekly, and monthly updates to management.
- Collaborate with cross-functional partners to manage all aspects of the digital marketing activities including, marketing planning, business planning, content strategy and development, promotional campaigns and other online marketing, website/mobile app design and web/app analytics including digital media strategy, eDM, CRM, paid search, on-site search, SEO, affiliates, advertising, promotions, social media and in-store activities.
- Oversee the day-to-day operations of performance marketing, as well as the strategic direction and prioritization of initiatives for the online business.
- Develop strategies to boost website and mobile application traffic and sales by tracking conversion rates and overseeing all parts of web and mobile application analytics.
- Create a business intelligence dashboard and reports to help management make better decisions, including daily, weekly, and monthly updates.
- Work with cross-functional partners to manage all aspects of digital marketing activities, such as marketing planning, business planning, content strategy and development, promotional campaigns and other online marketing, website/mobile app design, and web/app analytics, as well as digital media strategy, eDM, CRM, paid search, on-site search, SEO, affiliates, advertising, promotions, social media, and in-store activities.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Department: General Operations - Affiliates Reports to: Head of Affiliate MarketingJob Overview: We are seeking an experienced Affiliate Acquisition Lead to oversee the Acquisition and Incubation team. This role is pivotal in driving Lazada s growth and user acquisition strategy by recruiting and nurturing influencers for the Affiliate Program. The ideal candidate will develop strategies to onboard and optimize mass influencers, transforming them into key promoters for Lazada. Additionally, this role will build operational frameworks and communication processes to streamline and su ...
- Responsibilities:-Develop and execute influencer marketing strategies to expand the influencer network in Thailand by discovering and onboarding Nano to Macro KOLs to the Lazada Affiliate Program.
- Design and implement ongoing programs to nurture influencers, including video content, webinars, and offline/online events.
- Grow and enhance the Acquisition/Incubation team by streamlining operations, improving SOPs, and increasing efficiency.
- Establish key performance indicators (KPIs), track, measure, and analyze campaign and content performance to optimize strategy.
- Collaborate with teams to leverage cross-functional opportunities and drive company-wide goals.
- Work closely with the regional product team to improve the affiliate platform, ensuring smooth processes from sign-up to influencer activation.
- Stay updated on industry trends, influencer channels, and best practices to develop new onboarding and incubation programs.
- Requirements/Qualifications(must have):-Bachelor s degree in Business, Marketing, Economics, or a related field with a minimum of 4-5 years of experience.
- Strong background in influencer marketing or growth marketing, with established relationships with influencers or content creators being a plus.
- Deep understanding of social media platforms and passion for digital content and trends.
- Leadership experience with the ability to manage and develop individual contributors, offering guidance and motivation.
- Excellent critical thinking, problem-solving, and communication skills with the ability to push boundaries and execute tasks thoroughly.
- Highly data-oriented, maintaining the highest standards for marketing and communication materials.
- Fluency in both written and spoken Thai and English is essential.
ผู้จัดการฝ่ายการตลาด - รายละเอียดงานทั่วไปและหน้าที่
ภาพรวม:ผู้จัดการฝ่ายการตลาดมีหน้าที่รับผิดชอบในการพัฒนา ดำเนินการ และดำเนินแผนการตลาดเชิงกลยุทธ์สำหรับองค์กรเพื่อดึงดูดผู้มีโอกาสเป็นลูกค้าและรักษาลูกค้าที่มีอยู่ มีหน้าที่ดูแลแคมเปญการตลาดขององค์กรทั้งภายในและภายนอก และดูแลให้กิจกรรมทางการตลาดทั้งหมดเป็นไปตามวัตถุประสงค์ขององค์กร
ความรับผิดชอบร่วมกัน:
การพัฒนากลยุทธ์และแผน:
การพัฒนากลยุทธ์และแผนเพื่อเพิ่มการรับรู้ถึงแบรนด์และเพื่อส่งเสริมผลิตภัณฑ์และบริการ
การจัดการแคมเปญ:
การจัดการแคมเปญทั้งภายในและภายนอกเพื่อให้แน่ใจว่ากิจกรรมทางการตลาดทั้งหมดเป็นไปตามวัตถุประสงค์ขององค์กร
การวิเคราะห์ข้อมูล:
การวิเคราะห์ข้อมูลเพื่อระบุแนวโน้มและโอกาสในการปรับปรุง
การจัดทำงบประมาณ:
การจัดการงบประมาณด้านการตลาดและดูแลให้กิจกรรมทั้งหมดอยู่ในงบประมาณ
การวิจัย:
การวิจัยและวิเคราะห์แนวโน้มของตลาด กิจกรรมของคู่แข่ง และความต้องการของลูกค้า
การสร้างเครือข่าย:
การสร้างเครือข่ายกับผู้เชี่ยวชาญในอุตสาหกรรมเพื่อรับทราบข้อมูลล่าสุดเกี่ยวกับแนวโน้มและการพัฒนาอุตสาหกรรม
การรายงาน:
จัดทำและนำเสนอรายงานเกี่ยวกับกิจกรรมทางการตลาดและผลลัพธ์
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