เงื่อนไขการค้นหา

ประสบการณ์:

10 ปีขึ้นไป

ทักษะ:

Digital Marketing, Marketing Strategy, English

ประเภทงาน:

งานประจำ

• Consumer Insights: Understand consumer needs, market trends, and the competitive landscape, using these insights to define product positioning, marketing strategies, and messaging that differentiate the product in the market and resonate with target customers.
• GTM Strategy: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches.
• Campaign Performance: Monitor and analyze the performance of marketing campaigns and ...
• Innovation & Trend Monitoring: Regularly monitor emerging digital marketing trends, tools, and technologies to ensure the company s strategies remain innovative and competitive. Evaluate and implement new technologies to enhance campaign performance and customer engagement.
• Data-Driven Decision Making: Utilize data and analytics to inform strategic decisions, optimize campaigns, and identify new opportunities for growth. Provide regular reports on digital marketing performance, including insights and recommendations for continuous improvement.
• Strategy Development: Lead the development and execution of digital marketing strategies to serve both product and brand objectives.
• Campaign Execution: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels to drive traffic, engagement, and conversions.
• Brand Alignment: Ensure that all digital marketing efforts align with the overall brand strategy and consistently communicate the brand s value proposition.
• Budget Management: Manage the overall Product Digital Marketing budget to ensure optimal allocation of resources, maximizing the impact of campaigns and delivering business results.
• Stakeholder Collaboration: Work closely with cross-functional teams, including external vendors and the Group Office, to ensure a cohesive and integrated approach to digital marketing.
• Team Development: Provide mentorship and guidance to junior team members, fostering a culture of continuous learning and development. Identify and address skill gaps within the team, ensuring that all members are equipped to meet the evolving demands of digital marketing.
• Bachelor or Master Degree in Marketing, Business or related filed.
• Strong understanding of Marketing Strategy, digital marketing channel, tools, and best practices.
• At least 10 years' experience in Product and Digital Marketing with a minimum of 5 years in a leadership role, prefer from non-insurance sector ie. FMCG, Banking.
• Proven experience in developing and executing successful go-to-market strategies.
• Strong focus on achieving measurable results and ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent Analytical Skills with ability to translate data into actional insights.
• Strong leadership and team management skills, with strong ability to work cross-functionally.

ทักษะ:

Digital Marketing, eCommerce, Automation

ประเภทงาน:

งานประจำ

• Develop digital strategies for present and future online businesses and roadmaps in the context of Ecommerce, Mobile App and the omnichannel ecosystem, including development and execution.
• Manage 4 teams including performance marketing (paid-own-earn), customer and platform analytics, graphic and production, and web/app contents management.
• Direct and oversee the design and development of customer data management such as customer analytics, personalization and performance reporting to deliver business inte ...
• Create data-driven customer analytic models for Ecommerce and Mobile Apps using Customer Data Platform and Marketing Automation technologies, as well as a real-time marketing framework and execution.
• Manage the day-to-day performance marketing operations including web/app analytics, digital customer funnel analysis, conversion rate as well as implement sales/traffic optimization activities for the online business.
• Devise strategies to increase online traffic and sales to the website and mobile application, tracking conversion rates and overseeing all aspects of web and mobile application analytics.
• Build business intelligence dashboard and reports to support business decision including daily, weekly, and monthly updates to management.
• Collaborate with cross-functional partners to manage all aspects of the digital marketing activities including, marketing planning, business planning, content strategy and development, promotional campaigns and other online marketing, website/mobile app design and web/app analytics including digital media strategy, eDM, CRM, paid search, on-site search, SEO, affiliates, advertising, promotions, social media and in-store activities.
• Oversee the day-to-day operations of performance marketing, as well as the strategic direction and prioritization of initiatives for the online business.
• Develop strategies to boost website and mobile application traffic and sales by tracking conversion rates and overseeing all parts of web and mobile application analytics.
• Create a business intelligence dashboard and reports to help management make better decisions, including daily, weekly, and monthly updates.
• Work with cross-functional partners to manage all aspects of digital marketing activities, such as marketing planning, business planning, content strategy and development, promotional campaigns and other online marketing, website/mobile app design, and web/app analytics, as well as digital media strategy, eDM, CRM, paid search, on-site search, SEO, affiliates, advertising, promotions, social media, and in-store activities.

ประสบการณ์:

ไม่จำเป็นต้องมีประสบการณ์ทำงาน

ทักษะ:

Digital Marketing, Facebook Marketing, Google Ads, SEO, English, Thai

ประเภทงาน:

ฝึกงาน

• 3 months duration ( Start within this month. ).
• Real life digital marketing experience.
• Updating eCommerce platforms look and feel (working closely with Brand and eCommerce teams to ensure our Company s presence on 3rd party eCommerce platforms is consistent with our brand image and optimized for delivering sales.
• Reviewing and identifying content issues on the websites across countries, to ensure that we utilize newly created branded content.
• Managing YouTube look and feel across multiple countries to ensure consistent brand image.
• Providing competitive creative intelligence and trends using such tools as Facebook Ad Library and Google Trend.
• Working closely with the SEO team to implement best practices on our websites.
• University graduate or in the final year of studies.
• Excellent command of English both speaking and writing.
• Strong command of Excel and other MS office tools.
• Preferred: certification in Facebook and/or Google ads.
• Job location: Thonglor / BTS Thonglor.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Digital Marketing, eCommerce, English

ประเภทงาน:

งานประจำ

• Sales strategy & roadmap: Initiate and manage all online activities in relation to sales and conversion as well as any improvements to ultimately enhance online sales.
• Cost controlling: Manage & control marketing cost (promotional and production cost) to e-commerce revenue.
• Campaign & Promotions: Manage & control yearly, monthly and daily trade marketing and promotion plan to achieve sales target. Lead creative campaign idea and mechanic.
• Media & Communication: Work with communication & performance advertising team to develop marketing & communication plan driving quality traffic and sales.
• Customer journey: Analyze and Identify business challenges based on customer journey. Maximize platform features or campaigns to close those challenges and ensure seamless online shopping experience.
• Bachelor s degree or Master s degree in Business Administration, Marketing and Engineering.
• Minimum 5 years of hands-on experience in retail or e-commerce business.
• Strong background or experiences in business planning, managing the business commercial deals and project management.
• Experience in Digital marketing & communication, strategic planning on trade plan.
• Experience in E-commerce (Customer journey/ Touch point/ UI&UX).
• Good at Quantitative analytic, Negotiation skill, Leadership skill and Problem solving skill.
• Basic Financial acumen.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Social media, Digital Marketing, English, Thai

ประเภทงาน:

งานประจำ

• Execute digital campaign and content marketing to create online brand awareness and consideration through innovative and effectively engage with target markets to achieve KPI.
• Drive high engagement in social media for FWD brand include optimize online media to maximize brand awareness, consideration, customer experience and conversion track performance. Manage daily social media assets and marketing activities for all of FWD social platforms, including Facebook, LINE and Instagram, etc. by monitoring and ch ...
• Manage customer issue on social platform, webboards, social crisis and social voice on FWD s digital touch points including increase FWD s customer onboarding, customer retention and customer campaign to impactable customer advocacy result. Manage customer issue voice on social platform.
• Perform to execute product marketing campaigns, optimization and customer experience delivery. Manage a team of digital marketing specialists and ensure smooth collaboration with stakeholders including digital commerce and brand team.
• Perform to support lead nurturing and sales conversion with DTC, product marketing, E-commerce and channels to achieve KPI.
• Bachelor degree in marketing, communication or any areas in the fields.
• Certified Google analytic, Etc.
• At least 5-7 years of work experience in digital marketing or related. Experience manage digital campaigns, engagement on social and website. Experience to handle customer issue and social crisis.
• Good communication skill in Thai and English.