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ประสบการณ์:
2 ปีขึ้นไป
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Executes local market programs and campaigns and Marketing Mix.
- Conducts market and consumer assessment and derives actions.
- Provides overall marketing support to marketing and sales teams.
- Supports local roll-outs of new products and programs including communication campaigns.
- Executes brand management and sales promotion activities locally.
- Manages resources needed and ensures timely local execution of initiatives.
- Leads local Insight generation actions and programs.
- Supports with Innovation process inputs especially in case of regionally led innovations.
- YOUR SKILLS.
- Bachelor s Degree in Marketing.
- Minimum 5 years of work experience.
- 2-3 years of experience in Brand Management required.
- Experience in the Beauty/FMCG industry preferred.
- Exceptional multi-tasking skills, with strong ownership and accountability for projects.
- Proven ability to work independently, adapt to changing environments, and solve complex problems effectively.
- At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
- JOB ID: 24071005 Contract & Job type: Regular - Full Time Contact information for application-related questions: [email protected] Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
ประสบการณ์:
4 ปีขึ้นไป
ทักษะ:
English, Thai
ประเภทงาน:
งานประจำ
เงินเดือน:
฿50,000 - ฿65,000, สามารถต่อรองได้
- พัฒนาแผนยุทธศาสตร์และกลยุทธ์การตลาดเพื่อสร้างและรักษาตำแหน่งแบรนด์ในตลาด.
- วิเคราะห์ข้อมูลตลาดเพื่อเข้าใจความต้องการของลูกค้าและการแข่งขัน.
- พัฒนาและบริหารการสร้างแบรนด์, ซึ่งรวมถึงตราสินค้า, โลโก้, และองค์ประกอบที่เกี่ยวข้อง.
- สร้างและจัดการกับการตลาดออนไลน์ เช่น เว็บไซต์, สื่อสังคมออนไลน์, และแพลตฟอร์มอื่นๆ.
- วางแผนและจัดการกิจกรรมการตลาดและโปรโมชั่น.
- หาแนวทาง หรือช่องทางใหม่ ๆ ในการขาย.
- ทำงานร่วมกับทีมการตลาด ทีมการขาย ทีมผู้บริหาร และทีมอื่น ๆ ที่เกี่ยวข้อง เพื่อคิดค้นกลยุทธ์ในการกระตุ้นให้ลูกค้าสามารถจดจำแบรนด์หรือกระตุ้นยอดขาย.
- ควบคุมงบประมาณการตลาดที่เกี่ยวข้องกับการจัดการภาพลักษณ์ของแบรนด์ให้เหมาะสม.
- ไม่จำกัดเพศ อายุ 30 - 45 ปี.
- ปริญญาตรีขึ้นไปในสาขาการตลาด การบริหารธุรกิจ การโฆษณา หรือสาขาอื่น ๆ ที่เกี่ยวข้อง.
- มีประสบการณ์ด้านการ 5-10 ปี.
- สามารถใช้คอมพิวเตอร์โปรแกรม Microsoft Office ได้.
- สามารถทำงานภายใต้ความกดดันได้ดี.
ทักษะ:
Finance, Digital Marketing
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Strategize the innovation plan and portfolio roadmap to generate the new growth engine.
- Lead the process of developing the strong insightful and differentiated concept to deliver the winning products until successfully go to market.
- Develop the impact and full launch plan to deliver the successful business and brand objectives.
- Work closely with cross functional team - trade, sales, finance, R&D, factory with the least supervision.
- Work with agency/or creatively develop the IMC to drive campaign idea in every touchpoints/channels.
- Understand P&L of accountable business/manage budget to maximize ROI, and cost control.
- Monitor sales performance and drive to reach the business target.
- Potentially lead on the key projects on digital marketing/strategic partners with some key teams to drive strong IMC with solid digital marketing plan.
- Strong marketing experience in either product innovation/ brand development/ brand building in FMCG.
- Be able to orchestrate digital marketing plan - social, performance marketing together with the offline to drive the business result.
- Understand the e-commerce mechanism in order to leverage the merits for business beneficial.
- Strategic thinking with the ability to creatively maximize the resources.
- Mature, positive attitude, entrepreneurial spirt with growth mindset. Be able to work under pressure.
- Strong leadership skills with the ability to inspire, lead, and collaborate with others.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Business planning - target setting, performance tracking, business reviews
- Preparing for & presenting in partnership meetings with clients.
- Strategic partnership development and relationship management -top Global Fashion/Sports companies.
- Promotional Planning including campaign planning and NPD launches regionally.
- Analytical- data insights to improve and support business & retail plans
- Developing & implementing processes for regional partnerships
- Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies
- Capability development and regular close collaboration with local teams in joint business planning for respective Group companies
- Business development - identify new trends and brands to support constant growth on Lazada.
- Mid- level: Ability to work the top leaders in the industry and internally with senior leadership to drive the growth of the Strategic Accounts
- Cross-functional collaboration: Work with multiple external and internal stakeholders like brand managers, campaign teams, seller operations teams, other category teams and traffic management teams to achieve the business objectives
- Analytical Skills: Ability to digest exceptionally large amount of data along with providing insights based on data
- 6-8+ years experience in e-Commerce industry, Fashion/Sports industries - in commercial roles and / or consulting
- Knowledge about SEA Fashion/Sports Industry: Experience working with Fashion or sports Brands
- Basics of E-Commerce business: Appreciate the dynamics of online business and the challenges associated with building a business online.
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Digital Marketing, eCommerce, Problem Solving, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Implement the e-commerce strategy of total brand: focus on increasing online multichannel revenues by establishing the online selling strategy across key platforms; Lazada, Shopee, TikTok and Konvy.
- Champions the online brand plan for total brand in all platforms including setting framework, strategy & trade calendar for campaigns, price assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media.
- Develop online strategy, execute, and optimize performance of each platform.
- Convert the brand strategy into operation E-Brand Plan.
- Set brand price position and promotion strategy.
- Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.
- Responsible for managing marketing/data analytics tools for each platform.
- Ensure all digital activity and campaign integration are consistent with brand communication theme including align overall objective and brand's essence.
- Responsible for E-com P&L of total brand under given guideline to grow sell out of total brand ahead of category.
- Leverage learning from current platform to emerging channel to ensure Brand Image's consistency.
- You Have:Bachelor's degree or higher in marketing and communication field.
- At least 5 years of experience as in E-commerce, Marketing O+O.
- Strong Operational Digital Marketing profile capable of building detailed activity plans.
- Good analytical skills, understanding eCommerce landscape, building consumer journey.
- Good interpersonal and communication skills.
- Be able to work under pressure with good problem solving.
- Excellent command of English both written and speaking.
- Why us?
- We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development
ประสบการณ์:
2 ปีขึ้นไป
ทักษะ:
Public Relations, Branding
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department s budget.
- Overseeing branding, advertising, and promotional campaigns.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends. Build the effective marketing strategies for our target markets and products/services.
- Build strong engagement for our community in all global channels.
- Implement and monitor social media and communication campaigns to align with marketing strategies.
- Plan and create community initiatives to build a stronger and larger community.
- Ensure the continuous development and effective delivery of strategic ambitions in a fast paced and changing external environment.
- Set and implement social media, content planning, and communication campaigns to align with marketing strategies.
- Pet Lover is a must!.
- Bachelor s degree in marketing, finance, business administration, or similar.
- A master s degree in a relevant field will be advantageous.
- At least two years experience as a marketing manager, Concept store.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
- Experience in Pet Industry is preferred.
ทักษะ:
Project Management, Product Development, Negotiation, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring.
- Formulate specific brand strategies and business/marketing plans consistent with overall category strategies.
- Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary.
- Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline.
- Monitor the market with the specific attention on product s distribution, display, off-take, pricing, product s condition, to propose appropriate corrective measures.
- Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary.
- Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company s objectives & resources, to serve the market need.
- Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements.
- Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives.
- Be conscious of company and division expense and cost, and try to optimize all kinds of expenditures.
- Propose the product cost saving whenever the opportunity arises.
- Effectively plan the production requirement and the consequent optimum inventory level.
- Master's Degree in Marketing / Advertising or related field.
- At least 3 - 5 years experience in marketing or related field (FMCG is preferable).
- Good creative, interpersonal, negotiation, and compromising skills.
- Good planning and management skill.
- Good analytical, problem-solving skills.
- Ability to use personal computer.
- Good knowledge of written and spoken English.
- We offer an attractive compensation, benefits package and career opportunities to the successful candidate. If this profile largely fits your background, personality and ambition, we would be very interested in talking to you, in person.
- Berli Jucker Public Co., Ltd.
- Human Resources Division
- 99 Soi Rubia, Sukhumvit 42,
- Phrakanong, Klongtoey, Bangkok 10110
- Visit us at: www.bjc.co.th
- Facebook Fan Page: BJC Careers.
ทักษะ:
SQL, Energetic, Excel, English
ประเภทงาน:
งานประจำ
เงินเดือน:
฿80,000 - ฿120,000, สามารถต่อรองได้
- Own LazMall Brand Campaigns performance analysis, including creating frameworks, templates and necessary dashboards required to deliver insights for business decisions.
- Partner with Platform Campaigns, Commercial & Category teams to enrich data reporting through understanding of Platform, Category landscape performance and applying insights as required to LazMall Brand Campaigns analysis.
- Execute campaign operations of Regional LazMall Brand Campaigns to ensure on-time and high-quality delivery & metric achievement.
- Quickly & accurately gather internal data to translate into insights & recommendations for improvement to deliver campaign metrics.
- Manage internal and external stakeholders comprising commercial, product, marketing and brand personnel.
- Understand the end-to-end shopping journey and recommend action plans at each touchpoint to elevate the customer s experience.
- Support on Brand Campaigns team s post-campaign reporting to guide brand partners for future business optimization on Lazada.
- At least 3 years of working experience in e-Commerce or consulting industry. Regional experience is a plus.
- Experience in campaign management or Strategy & Planning environment.
- Demonstrated analytical capability. Experience with SQL will be considered.
- Aptitude to translate numbers/data into actionable insights for business use.
- Strong communication and stakeholder management skills (comprising both internal cross functional teams and external partners).
- Highly energetic, proactive & independent- with demonstrated ability to manage multiple projects & execute with timeliness in a fast-paced environment.
- Proficient in Microsoft Excel & PowerPoint.
- Exceptional English written and verbal communication skills.
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- วิเคราะห์แบรนด์และกลยุทธ์การตลาดปัจจุบันของสินค้า จัดทำแผนการตลาดให้บรรลุเป้าหมาย, ยอดขาย และกำไร โดยวิเคราะห์ Market Share, Channel Analysis.
- ประสานงานบริษัท Agency ในการทำตลาดสินค้าที่รับผิดชอบ.
- วางแผนร่วมกับฝ่ายขายในช่องทาง MT,TT ในการพัฒนาพื้นที่การขาย และโปรโมชั่น.
- จัดทำและบริหารงบกำไรและขาดทุน (P&L).
- สำรวจตลาด และวิเคราะห์ประเมินผล ประเมินสภาพตลาดคู่แข่ง.
- สร้างสัมพันธภาพที่ยั่งยืนกับคู่ค้า (Principle).
- ปริญญาตรี / โท สาขาบริหารธุรกิจ, การตลาด หรือสาขาอื่นๆ ที่เกี่ยวข้อง.
- มีประสบการณ์การทำ Brand ให้กับสินค้าอุปโภค บริโภค(FMCG) จะพิจารณาเป็นพิเศษ.
- มีทักษะภาวะผู้นำ และวิเคราะห์ข้อมูล.
- มีทักษะในการนำเสนอ.
- Work location: Near MRT - Phetchaburi.
- SAHA PATHANAPIBUL PLC.
- 2156 New Petchburi Road, Bangkapi,
- Huai Khwang, Bangkok 10310 Thailand
- Contact Us: HR Recruitment.
- Email: sun[[email protected]
- www.sahapat.co.th.
ทักษะ:
Negotiation, Analytical Thinking, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Drive the cooperation from our potential tenants in our marketing campaigns, sales promotions, or other marketing activities.
- Analyze products performance and tenants sales growth after joining in our marketing campaigns, to identify and drive the growth opportunities for the tenants and SPWG.
- Explore the needs and specifications to grow up the business of each tenant, to serve the effective and suitable solutions for them, and enhance the strong relations with our potential tenants.
- Identify targeted customers and product segment for product sourcing and customer acquisition.
- Work closely with related teams and brand about our marketing campaigns and promotions.
- Maximize utilization of our spaces.
- Understand the qualification and needs of tenant.
- Manage relationship and support the tenants for good relationship and partnership with the company.
- Plan and execute the promotion campaigns including the customer benefits such as Onesiam Coin, Gift card, Tourist Card, etc.
- Consolidate info. from tenant for creating plan to attract the target customers.
- Perform other tasks as assigned.
- Bachelor s or Master s Degree in Business Administration, Marketing, Property Management or related fields.
- More than 5 years of experience about partnership management, product categorizing, or related fields.
- Experience in area management or tenant service in shopping complex will be an advantage.
- Have background knowledge in strategic marketing, property management, or sales.
- Understand the business trends, customer behavior, and be able to evaluate opportunities for growth.
- Excellent in interpersonal and presentation skills, including proven a good skill in negotiation.
- Partnership management.
- Analytical Thinking.
- Excellent command in English.
ทักษะ:
Product Development, Market Analysis, Project Management
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Perform market trends, consumer preferences, and competitor products in the bakery and food industry to identify opportunities for product differentiation and innovation,.
- Lead the development of new bakery and food products, considering taste, texture, nutritional value, and market trends to meet commercial requirement. .
- Design and evaluate materials, processes and machine & Equipment for instore production. .
- Formulate and optimize recipes for bakery and food products meet food law, food regulation (food ingredient, food additive) and meet target cost from commercial. .
- Identify and evaluate new and existing ingredients for their applicability in bakery and food products and collaborate with suppliers to source high-quality/new trend of ingredients in development process and align with the company's standards. .
- Conduct sensory evaluations to ensure the products meet quality standards and customer expectations. .
- Present food trend/prototype to commercial for new product kick off, prepare product for commercial shooting and present to management. .
- Create food cost calculation base on raw material costs to ensure profitable product. .
- Crate BOM for buyer final price of product and SC ordering raw material .
- Create recipe card and training for operation teams to scale up recipes for mass production .
- Owner for tracking critical path of development process and follow up relevant department to meet target launch plan.
- Bachelor s degree in Food Science, Culinary Arts, Bakery Science, or a related field. .
- Experience in product development within the bakery or food industry. .
- Knowledge of food laws, regulations, and safety standards.
- Recipe Development: Proficiency in formulating and optimizing recipes. .
- Market Analysis: Ability to analyze market trends and consumer preferences. .
- Sensory Evaluation: Conducting taste tests to ensure product quality. .
- Project Management: Tracking development processes and meeting launch targets. .
- Collaboration: Working with suppliers and internal teams to source ingredients and scale up production.
- CP AXTRA | Lotus's
- CP AXTRA Public Company Limited.
- Nawamin Office: Buengkum, Bangkok 10230, Thailand.
- By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .
ประสบการณ์:
5 ปีขึ้นไป
ทักษะ:
Project Management, Product Development, Negotiation, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring.
- Formulate specific brand strategies and business/marketing plans consistent with overall category strategies.
- Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary.
- Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline.
- Monitor the market with the specific attention on product s distribution, display, off-take, pricing, product s condition, to propose appropriate corrective measures.
- Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary.
- Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company s objectives & resources, to serve the market need.
- Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements.
- Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives.
- Be conscious of company and division expense and cost, and try to optimize all kinds of expenditures.
- Propose the product cost saving whenever the opportunity arises.
- Effectively plan the production requirement and the consequent optimum inventory level.
- Bachelor's or Master's Degree in Marketing / Advertising or related field.
- At least 5 years experience in marketing or related field (FMCG is preferable).
- Good creative, interpersonal, negotiation, and compromising skills.
- Good planning and management skill.
- Good analytical, problem-solving skills.
- Ability to use personal computer.
- Good knowledge of written and spoken English.
- We offer an attractive compensation, benefits package and career opportunities to the successful candidate. If this profile largely fits your background, personality and ambition, we would be very interested in talking to you, in person.
- Berli Jucker Public Co., Ltd.
- Human Resources Division
- 99 Soi Rubia, Sukhumvit 42,
- Phrakanong, Klongtoey, Bangkok 10110
- Visit us at: www.bjc.co.th
- Facebook Fan Page: BJC Careers.
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