เงื่อนไขการค้นหา

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Digital Marketing, eCommerce, Problem Solving, English

ประเภทงาน:

งานประจำ

• Implement the e-commerce strategy of total brand: focus on increasing online multichannel revenues by establishing the online selling strategy across key platforms; Lazada, Shopee, TikTok and Konvy.
• Champions the online brand plan for total brand in all platforms including setting framework, strategy & trade calendar for campaigns, price assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media.
• Develop online strategy, execute, and optimize performance of each platform.
• Convert the brand strategy into operation E-Brand Plan.
• Set brand price position and promotion strategy.
• Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.
• Responsible for managing marketing/data analytics tools for each platform.
• Ensure all digital activity and campaign integration are consistent with brand communication theme including align overall objective and brand s essence.
• Responsible for E-com P&L of total brand under given guideline to grow sell out of total brand ahead of category.
• Leverage learning from current platform to emerging channel to ensure Brand Image s consistency.
• Bachelor s degree or higher in marketing and communication field.
• At least 5 years of experience as in E-commerce, Marketing O+O.
• Strong Operational Digital Marketing profile capable of building detailed activity plans.
• Good analytical skills, understanding eCommerce landscape, building consumer journey.
• Good interpersonal and communication skills.
• Be able to work under pressure with good problem solving.
• Excellent command of English both written and speaking.
• Why us?
• We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development.
• You can apply to up to three jobs within a rolling 30-day window.
• You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
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ทักษะ:

Product Development, Market Analysis, Project Management

ประเภทงาน:

งานประจำ

• Perform market trends, consumer preferences, and competitor products in the bakery and food industry to identify opportunities for product differentiation and innovation,.
• Lead the development of new bakery and food products, considering taste, texture, nutritional value, and market trends to meet commercial requirement. .
• Design and evaluate materials, processes and machine & Equipment for instore production. .
• Formulate and optimize recipes for bakery and food products meet food law, food regulation (food ingredient, food additive) and meet target cost from commercial. .
• Identify and evaluate new and existing ingredients for their applicability in bakery and food products and collaborate with suppliers to source high-quality/new trend of ingredients in development process and align with the company's standards. .
• Conduct sensory evaluations to ensure the products meet quality standards and customer expectations. .
• Present food trend/prototype to commercial for new product kick off, prepare product for commercial shooting and present to management. .
• Create food cost calculation base on raw material costs to ensure profitable product. .
• Crate BOM for buyer final price of product and SC ordering raw material .
• Create recipe card and training for operation teams to scale up recipes for mass production .
• Owner for tracking critical path of development process and follow up relevant department to meet target launch plan.
• Bachelor s degree in Food Science, Culinary Arts, Bakery Science, or a related field. .
• Experience in product development within the bakery or food industry. .
• Knowledge of food laws, regulations, and safety standards.
• Recipe Development: Proficiency in formulating and optimizing recipes. .
• Market Analysis: Ability to analyze market trends and consumer preferences. .
• Sensory Evaluation: Conducting taste tests to ensure product quality. .
• Project Management: Tracking development processes and meeting launch targets. .
• Collaboration: Working with suppliers and internal teams to source ingredients and scale up production.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ทักษะ:

Project Management, Product Development, Negotiation, English

ประเภทงาน:

งานประจำ

• Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring.
• Formulate specific brand strategies and business/marketing plans consistent with overall category strategies.
• Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary.
• Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline.
• Monitor the market with the specific attention on product s distribution, display, off-take, pricing, product s condition, to propose appropriate corrective measures.
• Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary.
• Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company s objectives & resources, to serve the market need.
• Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements.
• Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives.
• Be conscious of company and division expense and cost, and try to optimize all kinds of expenditures.
• Propose the product cost saving whenever the opportunity arises.
• Effectively plan the production requirement and the consequent optimum inventory level.
• Bachelor's or Master's Degree in Marketing / Advertising or related field.
• At least 5 years experience in marketing or related field (FMCG is preferable).
• Good creative, interpersonal, negotiation, and compromising skills.
• Good planning and management skill.
• Good analytical, problem-solving skills.
• Ability to use personal computer.
• Good knowledge of written and spoken English.
• We offer an attractive compensation, benefits package and career opportunities to the successful candidate. If this profile largely fits your background, personality and ambition, we would be very interested in talking to you, in person.
• Berli Jucker Public Co., Ltd.
• Human Resources Division
• 99 Soi Rubia, Sukhumvit 42,
• Phrakanong, Klongtoey, Bangkok 10110
• Visit us at: www.bjc.co.th
• Facebook Fan Page: BJC Careers.

ทักษะ:

Market Analysis, Product Development, Research, English

ประเภทงาน:

งานประจำ

• Formulate and implement brand strategies based on strong market analysis, competitor's analysis and internal portfolio analysis.
• Support business vision through driving strong brand preference via brand building activities and new product development.
• Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
• Work with Trade and Sales teams on the implementation of marketing activities.
• Managing marketing spending based on budget given.
• Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
• Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands' positioning.
• Analyze the research findings and insights and turn them into actionable brand plans.
• Consistently monitor & analyze brand performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.
• Specification.
• Bachelor's degree or equivalent in Marketing.
• 5+ years' of working experiences especially in brand management or marketing.
• Experience in FMCG company is an advantage.
• Excellence communication skill in English.

ทักษะ:

SQL, Energetic, Excel, English

ประเภทงาน:

งานประจำ

• Own LazMall Brand Campaigns performance analysis, including creating frameworks, templates and necessary dashboards required to deliver insights for business decisions.
• Partner with Platform Campaigns, Commercial & Category teams to enrich data reporting through understanding of Platform, Category landscape performance and applying insights as required to LazMall Brand Campaigns analysis.
• Execute campaign operations of Regional LazMall Brand Campaigns to ensure on-time and high-quality delivery & metric achievement.
• Quickly & accurately gather internal data to translate into insights & recommendations for improvement to deliver campaign metrics.
• Manage internal and external stakeholders comprising commercial, product, marketing and brand personnel.
• Understand the end-to-end shopping journey and recommend action plans at each touchpoint to elevate the customer s experience.
• Support on Brand Campaigns team s post-campaign reporting to guide brand partners for future business optimization on Lazada.
• At least 3 years of working experience in e-Commerce or consulting industry. Regional experience is a plus.
• Experience in campaign management or Strategy & Planning environment.
• Demonstrated analytical capability. Experience with SQL will be considered.
• Aptitude to translate numbers/data into actionable insights for business use.
• Strong communication and stakeholder management skills (comprising both internal cross functional teams and external partners).
• Highly energetic, proactive & independent- with demonstrated ability to manage multiple projects & execute with timeliness in a fast-paced environment.
• Proficient in Microsoft Excel & PowerPoint.
• Exceptional English written and verbal communication skills.

ทักษะ:

Project Management, Creativity

ประเภทงาน:

งานประจำ

• Understand brand and the marketing mix in order to create brand awareness.
• Build strong brand identity and visibility across all communication channels to reach our target customers and potential customers.
• Bring our brand(s) to life through delivering creative excellence across all customer touch points within a our customer communications.
• Work with our agencies including briefing, creative development and sign off with stakeholders.
• Collaborate with Media Planning and in-store marketing teams to translate the brief into all customer touch points to land one seamless campaign.
• Work alongside Communications insight teams to utilize communications testing to continually craft, evolve, learn and sharpen our comms assets so that they are fit for purpose in delivering our communications Jobs to be done.
• Manage the budget and forecasting of all communications assets production & ongoing commitment to efficiencies where applicable.
• Manage project timeline and stakeholders.
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignment as it deems appropriate.
• High caliber and fast growing talent who has 4 6 Years from High pressure & Fast-moving environment Business.
• Experience in Brand / Communication / Campaign Management from Large corporate or Leading Agencies.
• Excellent in operational marketing communication with strong Logic.
• Experienced IMC across online / offline channels.
• Project management.
• Presentation skill.
• Critical thinking.
• Creativity.
• Fast with Quality.
• Turn complexity into simplicity.
• Turn data into actionable insight.
• Develop a consistent brand expression.
• Brand communication & IMC experiences.
• Create outstanding retail experiences.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .