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āļāļąāļāđāļŦāļĨāļāđāļĢāļāļđāđāļĄāđāļāļāļāļāļļāļ
AI āļāļāļāđāļĢāļēāļāļ°āļāđāļēāļāđāļŦāđ āđāļĨāđāļ§āļŦāļēāļāļēāļāļāļĩāđāđāļāđāļŠāļģāļŦāļĢāļąāļāļāļļāļ
āļāļąāļāđāļŦāļĨāļāđāļĢāļāļđāđāļĄāđāļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Lead the development of channel strategy to achieve business objectives by increasing the demand at all channels (offline & online). Focusing on commercial fundamentals, Go-to-Market Plan (NPD), pricing and promotion and trade spend framework for the assigned category.
- Deploy all channel activity plans based on given trade spend and ensure effective implementation. Control actuals spend versus planned expenditure.
- Ensure successful execution and implementation of category activation across channel ...
- Develop and ensure all POSM, sales support materials and giveaways channel/customer activities and communication comply to latest marketing plan/ brand guidelines supplied by marketing
- Ensure good visibility for Unicharm products across channels e.g. share of shelf, location on shelf, POSM & decoration..
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
5 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Market Planning
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Contribute to the development and implementation of promotion strategy by working with Product Management and Sales Team to develop sell-out platforms and sell-out promotions strategy.
- Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level.
- Monitor and report competitor price/promotion and benchmarking analysis.
- Understand channel complexity and propose appropriate sellout / promotions to increase sellout in each channel.
- Propose, implement, track and evaluate sell-out activities to measure effectiveness, report sellout analysis, and recommend improvement to stakeholders.
- The role needs to work closely with Product Management Team, Retail Marketing Team and Sales Team in various channels to support go-to-market planning and execution, and identify sell-out risks and opportunities and corresponding solutions.
- Performs other duties as assigned Skills and.
- Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways.
- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions.
- Normally receives little instruction on day-to-day work and receives general instructions on new assignments.
- Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
5 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Marketing Strategy, Problem Solving, Negotiation, Teamwork, English
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- To develop trade strategies, promotion plans and activities to show support and drive channel growth, profitability and increase sales volumes.
- Synergize processes between sales and marketing to develop effective trade programs and promotions and cascade the program with clear communication to the specific channel.
- Work closely with sales and internal marketing department to translate marketing strategy into actionable sales plans to achieve targets.
- Ensure robust and competitive programs based on market dynamics and needs. Keep ahead of competition through obtaining an in-depth understanding of the market and provide viable recommendations for sound managerial decision making.
- Monitor and evaluate trade program/promotion/activities to ensure smooth running of the program or promotion and ensure sales target are met by providing sufficient support to the team with given budget.
- Work closely with brand marketing in support of the development of the programs, ensuring overall competitiveness in areas of distribution, marketing and merchandising collaterals.
- Identify processes or organizational problems that slow down the team and the channel pivot and use your business knowledge and problem-solving skills to put scalable solutions in place to help the team make progress.
- Drive optimal partners satisfaction through multi-touch point communication.
- Identifying shortfalls and issues in all categories and come up with counter measures for future planning.
- What You Will Need.
- Bachelor's or Master's Degree in Marketing or a related field.
- Minimum 5 years of experience in field of.
- Retail Marketing field specialize in campaign, Sales Promotion or campaign or.
- Trade promotion in C2B, B2C or B2B.
- Excellent knowledge in handling BTL, events, renovations and related.
- Expertise in Microsoft Advance.
- Ability to lead project, drive for results and business savvy. Self-motivated. Can work independently or minimal supervision.
- Excellent verbal and written communication skills in Thai and English.
- Strong an inquisitive nature systematic analytic background, problem solving and process oriented.
- Strong effective communication with all parties ranging from top management to the ground, and be able to influence all. Good negotiation skills with positive attitude.
- High emotional intelligence, Interpersonal savvy, and adaptability skills.
- Teamwork, good collaborative working style,.
- Honest and trustworthy and multitasks.
āļāļąāļāļĐāļ°:
Power BI
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- āļŠāļāļąāļāļŠāļāļļāļ Trade Marketing Manager āđāļāļāļēāļĢāļ§āļēāļāđāļāļ āļāļąāļāļāļē āđāļĨāļ°āļāļģāđāļāļīāļāļāļĨāļĒāļļāļāļāđ Trade Marketing āļŠāļģāļŦāļĢāļąāļāļāđāļāļāļāļēāļ Traditional Trade āđāļŦāđāļŠāļāļāļāļĨāđāļāļāļāļąāļāđāļāđāļēāļŦāļĄāļēāļĒāļāļēāļāļāļļāļĢāļāļīāļ.
- āļ§āļēāļāđāļāļāđāļĨāļ°āļāļĢāļīāļŦāļēāļĢāļāļīāļāļāļĢāļĢāļĄāļŠāđāļāđāļŠāļĢāļīāļĄāļāļēāļĢāļāļēāļĒ (Trade Promotion) āļĢāļ§āļĄāļāļķāļāļāļīāļāļāļĢāļĢāļĄāļŦāļāđāļēāļĢāđāļēāļ āđāļāļ·āđāļāđāļāļīāđāļĄāļĒāļāļāļāļēāļĒāđāļĨāļ°āļŠāļĢāđāļēāļāļāļ§āļēāļĄāđāļāđāļāđāļāļĢāđāļāļāļāļāđāļāļĢāļāļāđāđāļāļāđāļāļāļāļēāļāļāļēāļĢāļāļģāļŦāļāđāļēāļĒ.
- āļāļĢāļ°āļŠāļēāļāļāļēāļāļāļąāļāļāđāļēāļĒāļāļēāļĒ āļāļĩāļĄāļāļēāļĢāļāļĨāļēāļ āļāļĩāļĄāļāļąāļāļāļ·āđāļ āļŦāļāđāļ§āļĒāļāļēāļāļ āļēāļĒāđāļ āđāļĨāļ°āļāļđāđāļāđāļēāļ āļēāļĒāļāļāļ āđāļāļ·āđāļāđāļŦāđāļāļēāļĢāļāļģāđāļāļīāļāļāļīāļāļāļĢāļĢāļĄāđāļāđāļāđāļāļāļēāļĄāđāļāļāđāļĨāļ°āļāļāļāļĢāļ°āļĄāļēāļ.
- āļāļđāđāļĨāļāļēāļĢāļāļąāļāļāļē āļāļĨāļīāļ āđāļĨāļ°āļāļĢāļīāļŦāļēāļĢāļŠāļ·āđāļāļŠāđāļāđāļŠāļĢāļīāļĄāļāļēāļĢāļāļēāļĒ (POSM) āļĢāļ§āļĄāļāļķāļāļāļēāļĢāļāļīāļāļāļąāđāļāđāļĨāļ°āđāļāđāļāļēāļāđāļāļāļ·āđāļāļāļĩāđāļāļēāļĒāļāļĒāđāļēāļāļĄāļĩāļāļĢāļ°āļŠāļīāļāļāļīāļ āļēāļ.
- āļāļīāļāļāļēāļĄ āļ§āļīāđāļāļĢāļēāļ°āļŦāđ āđāļĨāļ°āļāļĢāļ°āđāļĄāļīāļāļāļĨāļāļīāļāļāļĢāļĢāļĄāļāļēāļāļāļēāļĢāļāļĨāļēāļ āļāļĢāđāļāļĄāļāļąāļāļāļģāļĢāļēāļĒāļāļēāļāđāļĨāļ°āļāđāļāđāļŠāļāļāđāļāļ°āđāļāļ·āđāļāļāļąāļāļāļēāļāļĢāļ°āļŠāļīāļāļāļīāļ āļēāļāļāļāļāđāļāļĄāđāļāļāđāļāļāļāļēāļāļ.
- āļ§āļīāđāļāļĢāļēāļ°āļŦāđāļāđāļāļĄāļđāļĨāļĒāļāļāļāļēāļĒ āļŠāļ āļēāļāļāļĨāļēāļ āļāļđāđāđāļāđāļ āđāļĨāļ°āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ āđāļāļ·āđāļāļāļģāđāļŠāļāļāđāļāļ§āļāļēāļāđāļāļāļēāļĢāđāļāļīāđāļĄāđāļāļāļēāļŠāļāļēāļāļāļļāļĢāļāļīāļāđāļĨāļ°āļāļąāļāļāļēāļāļīāļāļāļĢāļĢāļĄ Trade Marketing.
- āļĨāļāļāļ·āđāļāļāļĩāđāđāļĒāļĩāđāļĒāļĄāļĨāļđāļāļāđāļēāđāļĨāļ°āļĢāđāļēāļāļāđāļē āđāļāļ·āđāļāļāļīāļāļāļēāļĄāļāļēāļĢāļāļģāđāļāļīāļāļāļēāļ āļāļĢāļ§āļāļŠāļāļāļĄāļēāļāļĢāļāļēāļāļāļēāļĢāļāļąāļāđāļŠāļāļāļŠāļīāļāļāđāļē āđāļĨāļ°āļĢāļąāļāļāļąāļāļāđāļāļĄāļđāļĨāļāļēāļāļāļĨāļēāļ.
- āļŠāļāļąāļāļŠāļāļļāļāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļāļāļĢāļ°āļĄāļēāļāļāđāļēāļ Trade Marketing āđāļĨāļ°āļāļīāļāļāļēāļĄāļāļēāļĢāđāļāđāļāđāļēāļĒāđāļŦāđāđāļāđāļāđāļāļāļēāļĄāđāļāļ.
- āļŠāļāļąāļāļŠāļāļļāļāļāļēāļĢāļāļąāļāļāļēāđāļāļ§āļāļēāļāļāļēāļĢāļāļģāļāļēāļ (Work Process) āđāļĨāļ°āļāļĢāļ°āļŠāļēāļāļāļēāļāđāļāļĢāļāļāļēāļĢāļāđāļēāļ āđ āļāļĩāđāđāļāļĩāđāļĒāļ§āļāđāļāļāļāļąāļ Trade Marketing.
- āļāļāļīāļāļąāļāļīāļāļēāļāļāļ·āđāļ āđ āļāļēāļĄāļāļĩāđāđāļāđāļĢāļąāļāļĄāļāļāļŦāļĄāļēāļĒ.
- āļāļĢāļīāļāļāļēāļāļĢāļĩ āļŠāļēāļāļēāļāļēāļĢāļāļĨāļēāļ āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ āļŦāļĢāļ·āļāļŠāļēāļāļēāļāļ·āđāļāļāļĩāđāđāļāļĩāđāļĒāļ§āļāđāļāļ.
- āļĄāļĩāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāđāļēāļ Trade Marketing, Sales, Channel Development āļŦāļĢāļ·āļ Traditional Trade āļāļĒāđāļēāļāļāđāļāļĒ 3-5 āļāļĩ.
- āļŦāļēāļāļĄāļĩāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāđāļāļāļļāļĢāļāļīāļ FMCG āđāļāļĒāđāļāļāļēāļ°āļŠāļīāļāļāđāļēāļāļļāļāđāļ āļāļāļĢāļīāđāļ āļ (Non-Food) āļāļ°āđāļāđāļĢāļąāļāļāļēāļĢāļāļīāļāļēāļĢāļāļēāđāļāđāļāļāļīāđāļĻāļĐ.
- āļĄāļĩāļāļ§āļēāļĄāđāļāđāļēāđāļāļāđāļēāļ Traditional Trade, Route to Market āđāļĨāļ°āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļīāļāļāļĢāļĢāļĄāļŠāđāļāđāļŠāļĢāļīāļĄāļāļēāļĢāļāļēāļĒ.
- āļĄāļĩāļāļąāļāļĐāļ°āđāļāļāļēāļĢāļ§āļīāđāļāļĢāļēāļ°āļŦāđāļāđāļāļĄāļđāļĨāđāļĨāļ°āļŠāļēāļĄāļēāļĢāļāđāļāđ Microsoft Excel āđāļāđāļāļĩ (āđāļāđāļ Pivot Table, VLOOKUP/XLOOKUP āđāļĨāļ°āļāļēāļĢāļāļąāļāļāļģāļĢāļēāļĒāļāļēāļ).
- āļŦāļēāļāļŠāļēāļĄāļēāļĢāļāđāļāđ Microsoft Power BI āļŦāļĢāļ·āļāđāļāļĢāđāļāļĢāļĄāļ§āļīāđāļāļĢāļēāļ°āļŦāđāļāđāļāļĄāļđāļĨāļāļ·āđāļ āđ āđāļāđ āļāļ°āđāļāđāļĢāļąāļāļāļēāļĢāļāļīāļāļēāļĢāļāļēāđāļāđāļāļāļīāđāļĻāļĐ.
- āļĄāļĩāļāļąāļāļĐāļ°āļāļēāļĢāļ§āļēāļāđāļāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢ āļāļēāļĢāļāļĢāļ°āļŠāļēāļāļāļēāļ āđāļĨāļ°āļāļēāļĢāđāļāđāđāļāļāļąāļāļŦāļē.
- āļĄāļĩāļāļąāļāļĐāļ°āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļĨāļ°āļāļēāļĢāļāļģāđāļŠāļāļāļāļĩāđāļāļĩ āļŠāļēāļĄāļēāļĢāļāļāļģāļāļēāļāļĢāđāļ§āļĄāļāļąāļāļŦāļĨāļēāļĒāļŦāļāđāļ§āļĒāļāļēāļāđāļāđāļāļĒāđāļēāļāļĄāļĩāļāļĢāļ°āļŠāļīāļāļāļīāļ āļēāļ.
- āļŠāļēāļĄāļēāļĢāļāđāļāļīāļāļāļēāļāđāļāļāļāļīāļāļąāļāļīāļāļēāļāļāđāļēāļāļāļąāļāļŦāļ§āļąāļāđāļāđāļāļāļĢāļąāđāļāļāļĢāļēāļ§āđāļāđ.
- āļĄāļĩāļĢāļāļĒāļāļāđāļŠāđāļ§āļāļāļąāļ§āđāļĨāļ°āđāļāļāļāļļāļāļēāļāļāļąāļāļāļĩāđ āļāļ°āđāļāđāļĢāļąāļāļāļēāļĢāļāļīāļāļēāļĢāļāļēāđāļāđāļāļāļīāđāļĻāļĐ.
āļāļąāļāļĐāļ°:
Data Analysis
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Channel & Pricing Management.
- āļ§āļīāđāļāļĢāļēāļ°āļŦāđāđāļāļĢāļāļŠāļĢāđāļēāļāļĢāļēāļāļē Promotion Landscape āđāļĨāļ°āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļ·āđāļāđāļāđāļāđāļĨāļ°āļāđāļāļāļāļēāļ (MT / CVS / GT).
- āđāļŠāļāļāđāļāļ§āļāļēāļ Pricing & Pack Strategy āđāļŦāđāļŠāļāļāļāļĨāđāļāļāļāļąāļ Channel Strategy āđāļĨāļ°āļāļēāļĢāđāļāđāļāļāļąāļ.
- āļŠāļāļąāļāļŠāļāļļāļ Sales āđāļāļāļēāļĢāļāļąāļāļāļģāļāđāļāđāļŠāļāļāđāļāļīāļāļāļēāļāļīāļāļĒāđāļāļĩāđāļĢāļąāļāļĐāļē Margin āđāļĨāļ°āļŠāļĢāđāļēāļāļāļ§āļēāļĄāļŠāļēāļĄāļēāļĢāļāđāļāļāļēāļĢāđāļāđāļāļāļąāļ.
- Promotion & Commercial Planning.
- āļāļąāļāļāļģ Annual / Quarterly Activity Plan āļĢāđāļ§āļĄāļāļąāļ Sales āđāļĨāļ° Marketing.
- āļāļāļāđāļāļ Promotion Mechanics āļāļĩāđāļŠāļĄāļāļļāļĨāļĢāļ°āļŦāļ§āđāļēāļ Volume, Value āđāļĨāļ° ROI.
- āļāļĢāļīāļŦāļēāļĢ Activity Calendar āđāļŦāđāļŠāļāļāļāļĨāđāļāļāļāļąāļ Seasonality āđāļĨāļ° Account Plan.
- Execution Excellence & In-store Visibility.
- āļāļąāļāļāļēāđāļĨāļ°āļāļđāđāļĨ Picture of Success (PicOS) āđāļĨāļ° Guideline āļāļēāļĢāļāļąāļāļ§āļēāļāļŠāļīāļāļāđāļē.
- āļāļ§āļāļāļļāļĄāļāļēāļĢāļāļĨāļīāļ POSM āđāļĨāļ° Visibility Tools āđāļŦāđāļāļĢāļāļāļēāļĄāđāļāļāļāļēāļ.
- āļāļīāļāļāļēāļĄ Execution On-time & In-full āđāļĨāļ° Compliance āļŦāļāđāļēāļĢāđāļēāļāļĢāđāļ§āļĄāļāļąāļāļāļĩāļĄāļāļēāļĒ.
- Trade Spend & Performance Management.
- āļāļĢāļīāļŦāļēāļĢ Trade Spend āļĢāļēāļĒāđāļāļĄāđāļāļāđāļĨāļ°āļĢāļēāļĒāļāđāļāļāļāļēāļāļāļēāļĄāļāļāļāļĢāļ°āļĄāļēāļāļāļĩāđāļāļģāļŦāļāļ.
- āļ§āļīāđāļāļĢāļēāļ°āļŦāđ Promotion Effectiveness, Sales Performance āđāļĨāļ° Margin Impact.
- āļāļąāļāļāļģ TTA Tracking / Event Evaluation āđāļāļ·āđāļāļāļĢāļąāļāļāļĢāļļāļāļāļĢāļ°āļŠāļīāļāļāļīāļ āļēāļāļāļīāļāļāļĢāļĢāļĄāļāļĒāđāļēāļāļāđāļāđāļāļ·āđāļāļ.
- Cross-functional Coordination.
- āļāļĢāļ°āļŠāļēāļāļāļēāļāđāļāļĨāđāļāļīāļāļāļąāļ Sales, Marketing, Supply Chain āđāļĨāļ° Finance āđāļāļ·āđāļāđāļŦāđāđāļāļāļāļēāļāļāļģāđāļāļīāļāđāļāđāļĢāļēāļāļĢāļ·āđāļ.
- āļŠāļāļąāļāļŠāļāļļāļāļāļēāļĢāļāļąāļāļāļģ Joint Business Plan āđāļĨāļ° Commercial Proposal āļāļąāļ Key Accounts.
- āļāļĢāļ°āđāļĄāļīāļ Forecast āđāļĨāļ°āļāļĨāļāļĢāļ°āļāļāļāļēāļāļāļļāļĢāļāļīāļāļāļēāļāļāļīāļāļāļĢāļĢāļĄāļŠāđāļāđāļŠāļĢāļīāļĄāļāļēāļĢāļāļēāļĒ.
- Job Specifications.
- āļāļĢāļīāļāļāļēāļāļĢāļĩāļŦāļĢāļ·āļāļŠāļđāļāļāļ§āđāļē āļŠāļēāļāļēāļāļēāļĢāļāļĨāļēāļ āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ āļŦāļĢāļ·āļāļāļĩāđāđāļāļĩāđāļĒāļ§āļāđāļāļ.
- āļĄāļĩāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāđāļēāļ Trade Marketing / Sales Operations / Key Account āđāļāļāļļāļĢāļāļīāļ FMCG āļŦāļĢāļ·āļ Retail.
- āđāļāđāļēāđāļ Channel Economics, Pricing Structure āđāļĨāļ° Promotion Mechanics.
- āļĄāļĩāļāļ§āļēāļĄāļŠāļēāļĄāļēāļĢāļāļ§āļīāđāļāļĢāļēāļ°āļŦāđāđāļāļīāļāļĨāļķāļāļāđāļēāļ Sell-in, Sell-out, ROI āđāļĨāļ° Margin.
- āđāļāđ Excel Advanced āđāļāđāļāļĩ (Pivot, Forecasting, Data Analysis).
- āļĄāļĩ Commercial Mindset āđāļĨāļ° Strategic Thinking.
- āļāļĢāļīāļŦāļēāļĢāđāļāļĢāļāļāļēāļĢāđāļĨāļ°āļāļ§āļāļāļļāļĄ Timeline āđāļāđāđāļĄāđāļāļĒāļģ.
āļāļąāļāļĐāļ°:
Architecture
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Bangkok, Bangkok, Thailand.
- āļŠāļĄāļąāļāļĢāļāļēāļ.
- āļŦāļĢāļ·āļāđāļāļ°āļāļģāļāļđāđāļāļ·āđāļ.
- āļāļģāđāļŦāļāđāļāļāļĩāđāđāļāļīāļāļĢāļąāļ.
- Trade Marketing Department Manager.
- āļĢāļēāļĒāļĨāļ°āđāļāļĩāļĒāļāļāļģāđāļŦāļāđāļ Trade Marketing Department Manager.
- A. Strategy & Price (āļāļĨāļĒāļļāļāļāđāđāļĨāļ°āļĢāļēāļāļē).
- āļ§āļēāļ Channel Strategy: āļāļģāļŦāļāļ SKU role āļāļēāļĄāļāđāļāļāļāļēāļ, assortment āđāļĨāļ° distribution priorities.
- āļāļģāļŦāļāļāđāļĨāļ°āļāļ§āļāļāļļāļĄ Price ladder / pack architecture / price policy āđāļāļ·āđāļāļĨāļ channel conflict.
- āļŠāļāļąāļāļŠāļāļļāļāđāļĨāļ°āļāļąāļāļŠāļīāļāđāļāđāļĢāļ·āđāļāļ trading terms āđāļĨāļ° investment āļāđāļ account āļāļāļāļēāļ ROI.
- B. Promotion (āđāļāļĢāđāļĄāļāļąāđāļ).
- āđāļāđāļāđāļāđāļēāļāļāļ Annual/Quarterly Promo Master Plan āđāļĨāļ° governance āļāļēāļĢāļāļāļļāļĄāļąāļāļīāđāļāļĢ.
- āļāļāļāđāļāļ promo strategy āļāļēāļĄ objective (trial/repeat/basket/share gain) āļāļĢāđāļāļĄāļāļļāļĄ depth & mechanics.
- āļāļģ post evaluation āļĄāļēāļāļĢāļāļēāļ (incremental, ROI, cannibalization) āđāļĨāļ°āļāļģ learnings āļāļĢāļąāļāđāļāļ.
- āļŠāļĢāđāļēāļ framework Event Evaluation (traffic, conversion, sell-out, brand impact, ROI).
- C. Visibility (āļāļēāļĢāļĄāļāļāđāļŦāđāļāđāļāļŦāļāđāļēāļĢāđāļēāļ).
- āđāļāđāļāđāļāđāļēāļāļāļ Picture of Success (PicOS) āļāļēāļĄ format/account + planogram guideline.
- āļ§āļēāļāļāļĨāļĒāļļāļāļāđ POSM/Display/Activation āđāļŦāđāļŠāļāļāļāļĨāđāļāļāļāļĪāļāļīāļāļĢāļĢāļĄāļāļ·āđāļāļāļāļāđāļāđāļĨāļ°āļāđāļāļāļāļēāļ.
- Review execution & competitor āđāļĨāļ°āļŠāļąāđāļāļāļēāļĢāđāļāđāđāļāļĄāđāļŦāđ Sales āļāļģāđāļāđāļāļĢāļīāļ.
- D. Budget & Data (āļāļāļāļĢāļ°āļĄāļēāļāđāļĨāļ°āļāđāļāļĄāļđāļĨ).
- āđāļāđāļāđāļāđāļēāļāļāļ Trade Budget: āļ§āļēāļāđāļāļāļĢāļēāļĒāļāđāļāļāļāļēāļ/āļĢāļēāļĒāđāļāļĢāļĄāļēāļŠ āļāļ§āļāļāļļāļĄ Actual vs Budget.
- āļŠāļĢāđāļēāļāđāļĨāļ°āļāļ§āļāļāļļāļĄ dashboard āļĄāļēāļāļĢāļāļēāļ: sales, margin, spend, ROI, distribution, availability.
- āļāļąāļāđāļāļĨāļ·āđāļāļ alignment āđāļĢāļ·āđāļāļ forecast āļĢāđāļ§āļĄāļāļąāļ Sales/Supply/Finance āļĨāļ OOS/Overstock.
- āđāļāđāļāđāļāđāļēāļāļāļ TTA Tracking āđāļĨāļ°āļāļģ TTA Evaluation āđāļāļ·āđāļ optimize trade investment.
- E. Team & Stakeholder Management (āļāļĢāļīāļŦāļēāļĢāļāļĩāļĄāđāļĨāļ°āļāļđāđāđāļāļĩāđāļĒāļ§āļāđāļāļ).
- āļāļĢāļīāļŦāļēāļĢāļāļĩāļĄ trade: āļāļąāđāļāđāļāđāļē āđāļāđāļ review āļāļēāļ āđāļĨāļ°āļŠāļĢāđāļēāļ process.
- āđāļāđāļāļāļąāļ§āļāļĨāļēāļ Marketing--Sales--Supply--Finance āđāļāļ·āđāļāđāļŦāđāđāļāļāļāļģāđāļāđāļāļĢāļīāļ.
- āļāļĢāļīāļŦāļēāļĢ vendor/agency (POSM/event/production) āđāļŦāđāļāļļāđāļĄ cost āđāļĨāļ°āļāļąāļāđāļ§āļĨāļē.
- āļāļĢāļīāļāļāļēāļāļĢāļĩāļāļķāđāļāđāļ (āļāļēāļĢāļāļĨāļēāļ/āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ āļŦāļĢāļ·āļāļŠāļēāļāļēāļāļĩāđāđāļāļĩāđāļĒāļ§āļāđāļāļ).
- 5-10 āļāļĩ āđāļ Trade Marketing / Key Account / Commercial (FMCG).
- āđāļāđāļēāđāļ.
- Pricing / Promo Economics / P&L.
- āđāļāđāļāļāļĒāđāļēāļāļāļĩ.
- Detail-oriented, āļāļāļāļ āđāļĨāļ°āļāļģāļāļēāļāļ āļēāļĒāđāļāđ pressure āđāļāđāļāļĩ.
- āļĄāļĩāļāļ§āļēāļĄāļĢāļąāļāļāļīāļāļāļāļ, proactive, Communication āđāļĨāļ° Coordination skills āļāļĩāđāđāļāđāļāđāļāļĢāđāļ.
- āļĄāļĩ Interpersonal skills āļāļĩ āđāļĨāļ°āļĄāļĩāļāļ§āļēāļĄāđāļāđāļēāļāļāđāļāđāļēāđāļāļāļđāđāļāļ·āđāļ (empathy).
- āđāļāļīāļāđāļāđāļĢāļĩāļĒāļāļĢāļđāđāļŠāļīāđāļāđāļŦāļĄāđ āļĄāļļāđāļāļĄāļąāđāļāļāļąāļāļāļēāļāļāđāļāļāļāļĒāđāļēāļāļāđāļāđāļāļ·āđāļāļ.
- āļŠāļĄāļąāļāļĢāļāļēāļ.
- āļŦāļĢāļ·āļāđāļāļ°āļāļģāļāļđāđāļāļ·āđāļ.
- āđāļāļĢāđ.
- Facebook.
- Line.
- LinkedIn.
- X (Formerly Twitter).
- Whatsapp.
- Email.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
5 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Data Analysis, English
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŋ50,000 - āļŋ75,000, āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Lead channel growth strategy, develop channel plan, implement customize channel communication based insight and priority between the marketing and the shopper to achieve business growth.
- Develop annual budget planning channel priority and focus with action plan to ensure that budget allocation is effective and well-spent for sale target achievement.
- Develop new product launch plans focusing on distribution, promotion, below-the-line activities.
- Managing the sales operation team to deliver excellent in-store execution across the key metrics which are distribution, pricing, shelving and merchandising.
- Support sales and marketing terms of providing feedback and recommendation in order to strengthen brand position in category and improve brand strategy.
- Bachelor's Degree or higher in Marketing or related field.
- At least 5-7 years experience in trade marketing, category development, channel development or consumer marketing with background in FMCG.
- Category management skill, negotiation, communication skill, business understanding, result oriented and proactive.
- Excellent communication skills enabling customer influence.
- Strong leadership capability to manage both customer and internal team expectations.
- Having experience in AC Nielsen data analysis and report is a plus.
- Good command of spoken & written English.
- Proficiency in Microsoft Office and other related data & statistical programs.
- Fluency in Thai and English.
āļāļąāļāļĐāļ°:
Statistical Analysis, Project Management, Market Research, Power point, English
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Oversee and manage operating departmental budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
- Collaborate with the brand management team to develop marketing strategies and activities based on clients' business strategy and objectives to achieve annual sales targets.
- Prepare product forecasts and constantly monitor inventory levels to ensure optimal supply.
- Manage new product launches, including product launch plans, roll-out timings, sample preparations (where applicable), display standards, etc.
- Monitor and analyze sales trends and recommend marketing activities to achieve sales targets.
- Manage market research to assess customer attitudes to the current product range and new product introductions.
- Conduct product training to equip sales team with the necessary technical expertise to sell the products.
- Establish and maintain ongoing relationships with clients.
- Act as the first point of reference for all product related enquiries and work collaboratively with colleagues to address any issues that may arise.
- Functional Skills and Knowledge.
- Demonstrate strong understanding of clients' industry/business/products.
- Demonstrate strong client management and communication skills.
- Proven project management skills.
- Strong analytical background and knowledge of statistical analysis methods.
- Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions.
- Demonstrate fluency in English, both written and spoken.
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint).
- Education.
- Bachelor's degree in Marketing, Business Administration, or related discipline.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
3 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Project Management, Negotiation, Procurement, Power point, Budgeting
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Develop annual and quarterly trade marketing plans for the On-Trade channel aligned with company and brand objectives.
- Identify channel, customer, and consumer insights to drive growth opportunities.
- Recommend channel priorities, activation strategies, and investment allocation.
- Trade Activation & Execution.
- Design and implement consumer promotions, brand activations, and customer engagement programs.
- Manage key events, sponsorship activations, experiential marketing activities, and outlet branding.
- Ensure excellent execution of trade programs across all targeted outlets.
- Customer & Commercial Partnership.
- Work closely with Sales teams to develop customer-specific activation plans.
- Build strong relationships with key customers, distributors, and business partners.
- Support commercial negotiations by providing trade marketing recommendations and ROI analysis.
- POSM & Visibility Management.
- Lead development and deployment of POSM, merchandising materials, and visibility assets.
- Ensure brand standards and execution quality are maintained across outlets.
- Monitor compliance and effectiveness of visibility initiatives.
- Budget Management & ROI Tracking.
- Manage trade marketing budget efficiently and effectively.
- Track program performance, consumer response, and return on investment (ROI).
- Provide post-evaluation reports and recommendations for future improvements.
- Cross-Functional Collaboration.
- Partner with Brand Marketing, Sales, Finance, Procurement, and Supply Chain teams to ensure successful program delivery.
- Support new product launches and innovation initiatives within the On-Trade channel.
- Bachelor's or higher in Marketing, Business Administration, or a related field.
- Minimum 5 - 7 years of experience in Trade Marketing / Customer Activation.
- Experience in FMCG, Beverage, Alcohol, Consumer Goods, or related industries is preferred.
- Strong understanding of On-Trade business, HORECA, Pub & Bar, and Entertainment channels.
- Proven experience managing activation campaigns, promotions, and customer programs.
- Strong analytical, project management, and budgeting skills.
- Excellent stakeholder management and communication skills.
- Proficient in Microsoft Excel and PowerPoint.
- Good command of English.
- Excellent communication and negotiation abilities.
- Ability to work in a fast-paced, target-driven environment.
- Willingness and ability to work flexible hours, including evenings, late nights to support on trade activations and market executions.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
5 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Marketing Strategy
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Evaluate and govern gross profit by product, partner, and channel, and co-define as well as oversee Floor Price Governance Guidelines with management to maintain price stability across channels.
- Analyze and optimize commercial terms, trade terms, discounts, and trade spend allocation to ensure cost-effectiveness and standardization.
- Analyze point-of-sale statistics, growth rates, sales versus targets, and net profit margins by channel to identify opportunities for revenue growth and profitability e ...
- Prepare the overall promotional plan, while reviewing, assessing feasibility, and screening promotion proposals from other departments; control the trade budget and evaluate post-campaign Return on Investment (ROI) for management consideration.
- Participate in monitoring store inventory, partner warehouse stock, and company warehouse inventory to identify appropriate inventory management strategies suited to market conditions and for the company's maximum benefit.
- Participate in monitoring and evaluating sales team distribution performance, as well as product placement and visibility across key channels and major partners.
- Track market trends, competitor strategies at point-of-sale, and consumer behavior to inform commercial strategies, price structure adjustments, and distribution channel development.
- Set targets, develop team capabilities, and supervise operations, while managing trade document SLAs within the department to ensure accuracy, speed, and systematic processes.
- Perform other assigned duties.
- What we're looking for.
- Minimum 5 - 8+ years' experience in trade marketing management, with at least 5+ years in a senior leadership or head of department role.
- Proven track record of developing and implementing successful trade marketing strategies that deliver measurable business results.
- Strong understanding of retail environments, distribution channels, and trade partner dynamics.
- Excellent leadership and people management capabilities with experience building and developing high-performing teams.
- Demonstrated expertise in campaign planning, budget management, and performance analysis.
- Strong analytical skills with proficiency in data interpretation and market research methodologies.
- Excellent communication and stakeholder management abilities, with experience engaging at senior management levels.
- Strategic thinking with the ability to balance short-term tactical execution and long-term strategic planning.
- Experience in a fast-paced, competitive market environment.
- Bachelor's degree in Marketing, Business Administration, or related field (or equivalent professional experience).
- Proficiency in Microsoft Office and marketing/CRM software platforms.
- Fluency in English and Thai languages is preferred.
- What we offer.
- Competitive salary package commensurate with experience and qualifications.
- Comprehensive health and wellness benefits including medical and life insurance.
- Opportunities for professional development and career advancement within a growing organisation.
- Performance-based incentives and bonus structures.
- Flexible working arrangements to support work-life balance.
- Access to training programmes and industry certifications.
- Collaborative and inclusive workplace culture that values innovation and creativity.
- Pension and retirement benefits.
- Generous leave policy.
- Employee engagement activities and team building opportunities.
- If you are a strategic trade marketing leader with a proven track record of success and the ambition to drive growth, we would love to hear from you. Please submit your CV, a cover letter outlining your relevant experience, and any supporting documentation through our careers portal. We look forward to connecting with talented professionals who are ready to make an impact with TAT CORPORATION PUBLIC COMPANY LIMITED.

āļāļąāļāđāļŦāļĨāļāđāļĢāļāļđāđāļĄāđāļāļāļāļāļļāļ
AI āļāļāļāđāļĢāļēāļāļ°āļāđāļēāļāđāļŦāđ āđāļĨāđāļ§āļŦāļēāļāļēāļāļāļĩāđāđāļāđāļŠāļģāļŦāļĢāļąāļāļāļļāļ
āļāļąāļāđāļŦāļĨāļāđāļĢāļāļđāđāļĄāđāļāļąāļāļĐāļ°:
Business Development, Financial Analysis
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŋ35,000 - āļŋ40,000, āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- āļāļģāļŦāļāļāļāļĨāļĒāļļāļāļāđāļāļēāļāļāļēāļĢāļāļĨāļēāļāđāļĨāļ°āļāļīāļĻāļāļēāļāļāļēāļĢāđāļāļīāļāđāļāļāļāļāļāļļāļĢāļāļīāļ.
- āļĻāļķāļāļĐāļēāđāļĨāļ°āļ§āļīāđāļāļĢāļēāļ°āļŦāđāđāļāļ§āđāļāđāļĄāđāļĻāļĢāļĐāļāļāļīāļ āļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄāļāļĨāļąāļāļāļēāļ āļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄāļāļēāļĢāļāļĨāļīāļ āđāļĨāļ°āļāļīāļĻāļāļēāļāļāđāļēāļ ESG / Net Zero.
- āļ§āļīāđāļāļĢāļēāļ°āļŦāđāļĻāļąāļāļĒāļ āļēāļāļāļĨāļēāļ (Market Sizing) āđāļĨāļ°āđāļāļāļēāļŠāļāļēāļāļāļļāļĢāļāļīāļāđāļŦāļĄāđ.
- āļāļąāļāļāļģ Customer Segmentation āđāļĨāļ°āļāļģāļŦāļāļāļāļĨāļļāđāļĄāļĨāļđāļāļāđāļēāđāļāđāļēāļŦāļĄāļēāļĒāļāļĩāđāđāļŦāļĄāļēāļ°āļŠāļĄ.
- āļāļąāļāļāļģ Market Strategy āđāļĨāļ° Go-to-Market Plan āļŠāļģāļŦāļĢāļąāļāļāļļāļĢāļāļīāļāļāļāļāļāļĢāļīāļĐāļąāļ.
- āļāļąāļāļāļēāļĢāļ°āļāļ Market Intelligence.
- āļĢāļ§āļāļĢāļ§āļĄāđāļĨāļ°āļ§āļīāđāļāļĢāļēāļ°āļŦāđāļāđāļāļĄāļđāļĨāļĨāļđāļāļāđāļē āļāļđāđāđāļāđāļ āđāļĨāļ°āļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄ.
- āļāļąāļāļāļģāļāļēāļāļāđāļāļĄāļđāļĨāļāļĨāļēāļāđāļĨāļ°āļāļēāļāļāđāļāļĄāļđāļĨāļĨāļđāļāļāđāļēāđāļāļīāļāļāļĨāļĒāļļāļāļāđ.
- āļ§āļīāđāļāļĢāļēāļ°āļŦāđ Pain Point āđāļĨāļ°āļāļ§āļēāļĄāļāđāļāļāļāļēāļĢāļāļāļāļĨāļđāļāļāđāļēāđāļāđāļāđāļĨāļ°āļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄ.
- āļĢāļ°āļāļļāđāļāļāļēāļŠāļāļēāļāļāļļāļĢāļāļīāļāđāļŦāļĄāđāđāļĨāļ°āļāļ·āđāļāļāļĩāđāļāļĨāļēāļāļāļĩāđāļĄāļĩāļĻāļąāļāļĒāļ āļēāļāđāļāļāļēāļĢāđāļāļīāļāđāļ.
- āļŠāļāļąāļāļŠāļāļļāļāļāļēāļĢāļāļąāļāļāļēāļāļļāļĢāļāļīāļāđāļĨāļ°āļāļļāļĢāļāļīāļāđāļŦāļĄāđ.
- āļŠāļāļąāļāļŠāļāļļāļāļāļēāļĢāļāļąāļāļāļģ Business Case āđāļĨāļ° Feasibility Study āđāļāļ·āđāļāļāļāđāļ.
- āļ§āļīāđāļāļĢāļēāļ°āļŦāđāļāļ§āļēāļĄāļāđāļēāļŠāļāđāļāļāļāļāđāļāļĢāļāļāļēāļĢāļŦāļĢāļ·āļāļāļļāļĢāļāļīāļāđāļŦāļĄāđ.
- āļŠāļāļąāļāļŠāļāļļāļāļāļēāļĢāļāļąāļāļāļģāđāļāļāļāļĨāļĒāļļāļāļāđāļāļĢāļ°āļāļģāļāļĩ (AP) āđāļĨāļ° Medium-Term Plan (MTP).
- āļŠāļāļąāļāļŠāļāļļāļāļāļēāļĢāļŠāļĢāđāļēāļ Strategic Partnership āļāļąāļāļāļąāļāļāļĄāļīāļāļĢāļāļēāļāļāļļāļĢāļāļīāļ.
- āļāļĢāļīāļŦāļēāļĢāļāļēāļāļāđāļēāļ Marketing Communication.
- āļāļģāļŦāļāļāļāļīāļĻāļāļēāļāđāļĨāļ°āļ āļēāļāļĨāļąāļāļĐāļāđāļāļāļāđāļāļĢāļāļāđ EPS.
- āđāļŦāđāļāļģāđāļāļ°āļāļģāđāļĨāļ°āļāļģāļāļąāļāļāļđāđāļĨāļāļēāļāļāļāļ Marketing Officer.
- āļāļĢāļ°āļŠāļēāļāļāļēāļāļĢāđāļ§āļĄāļāļąāļāļāļĩāļĄāļāļēāļĒ āļāļĩāļĄāļāļąāļāļāļēāļāļļāļĢāļāļīāļ āđāļĨāļ°āļāļĩāļĄ Solution āđāļāļ·āđāļāļŠāļāļąāļāļŠāļāļļāļāļāļēāļĢāļŠāļĢāđāļēāļāđāļāļāļēāļŠāļāļēāļāļāļļāļĢāļāļīāļ.
- āļāļĢāļīāļāļāļēāļāļĢāļĩāļŦāļĢāļ·āļāļŠāļđāļāļāļ§āđāļē āļŠāļēāļāļēāļāļēāļĢāļāļĨāļēāļ āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ āđāļĻāļĢāļĐāļāļĻāļēāļŠāļāļĢāđ āļ§āļīāļĻāļ§āļāļĢāļĢāļĄāļĻāļēāļŠāļāļĢāđ āļŦāļĢāļ·āļāļŠāļēāļāļēāļāļ·āđāļāļāļĩāđāđāļāļĩāđāļĒāļ§āļāđāļāļ (GPA>2.70).
- āļĄāļĩāļāļąāļāļĐāļ°āļ āļēāļĐāļēāļāļąāļāļāļĪāļĐāđāļāļĢāļ°āļāļąāļāļāļĩ (TOEIC 550).
- āļĄāļĩāļāļĢāļ°āļŠāļāļāļēāļĢāļāđ 5-8 āļāļĩ āļāđāļēāļ Strategic Marketing, Business Development, Corporate Strategy āļŦāļĢāļ·āļ Market Intelligence.
- āļĄāļĩāļāļ§āļēāļĄāļŠāļāđāļāđāļāļāļļāļĢāļāļīāļāļāđāļēāļāļāļĨāļąāļāļāļēāļ āļāļēāļĢāļĨāļāļāļēāļĢāđāļāļāļ āļāļ§āļēāļĄāļĒāļąāđāļāļĒāļ·āļ (Sustainability) āđāļĨāļ°āļāļēāļĢāļāļąāļāļāļēāļāļļāļĢāļāļīāļāđāļŦāļĄāđ.
- āļŦāļēāļāļĄāļĩāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāđāļāļāļļāļĢāļāļīāļāļāļĨāļąāļāļāļēāļ āđāļĢāļāļāļēāļāļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄ EPC Utility Renewable Energy āļŦāļĢāļ·āļ Industrial Solution āļāļ°āđāļāđāļĢāļąāļāļāļēāļĢāļāļīāļāļēāļĢāļāļēāđāļāđāļāļāļīāđāļĻāļĐ.
- āļŠāļēāļĄāļēāļĢāļāļ§āļīāđāļāļĢāļēāļ°āļŦāđāļāđāļāļĄāļđāļĨāļāļĨāļēāļ āļāđāļāļĄāļđāļĨāļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄ āđāļĨāļ°āļāđāļāļĄāļđāļĨāļāļļāļĢāļāļīāļāđāļāđāļāļĒāđāļēāļāđāļāđāļāļĢāļ°āļāļ.
- āļĄāļĩāļāļ§āļēāļĄāļĢāļđāđāļāđāļēāļ Financial Analysis āđāļĨāļ° Business Case āđāļāļĢāļ°āļāļąāļāļāļ·āđāļāļāļēāļāļāļķāļāļāļēāļāļāļĨāļēāļ.
- āļĄāļĩāļāļąāļāļĐāļ°āļāļēāļĢāļāļąāļāļāļģ Presentation āđāļĨāļ°āļāļēāļĢāļāļģāđāļŠāļāļāļāļđāđāļāļĢāļīāļŦāļēāļĢāđāļāđāļāļĩ.
- āļŠāļēāļĄāļēāļĢāļāļŠāļ·āđāļāļŠāļēāļĢāļ āļēāļĐāļēāļāļąāļāļāļĪāļĐāđāļāđāļāļĩāļāļąāđāļāļāļēāļĢāļāļđāļāđāļĨāļ°āļāļēāļĢāđāļāļĩāļĒāļ.
- āļŠāļēāļĄāļēāļĢāļāđāļāļīāļāļāļēāļāđāļāļāļāļĨāļđāļāļāđāļē āđāļāđāļēāļĢāđāļ§āļĄāļāļēāļāļŠāļąāļĄāļĄāļāļē āļŦāļĢāļ·āļāļĻāļķāļāļĐāļēāļāļĨāļēāļāđāļāđāļāļēāļĄāļāļ§āļēāļĄāļāļģāđāļāđāļ.
- People Character.
- Strategic Thinker: āļĄāļāļāļ āļēāļāđāļŦāļāđ āđāļŦāđāļāđāļāļ§āđāļāđāļĄāļāļĨāļēāļāđāļĨāļ°āļŠāļēāļĄāļēāļĢāļāđāļāļ·āđāļāļĄāđāļĒāļāļāđāļāļĄāļđāļĨāļ āļēāļĒāļāļāļāđāļāđāļēāļāļąāļāđāļāļāļēāļŠāļāļēāļāļāļļāļĢāļāļīāļāļāļāļāļāļĢāļīāļĐāļąāļāđāļāđ.
- Business Mindset: āļāļīāļāđāļāļīāļāļāļļāļĢāļāļīāļ āļĄāļļāđāļāļŠāļĢāđāļēāļāļĢāļēāļĒāđāļāđāđāļĨāļ°āļāļēāļĢāđāļāļīāļāđāļ āļĄāļēāļāļāļ§āđāļēāļāļēāļĢāļāļģāļāļīāļāļāļĢāļĢāļĄāļāļēāļāļāļēāļĢāļāļĨāļēāļāđāļāļĩāļĒāļāļāļĒāđāļēāļāđāļāļĩāļĒāļ§.
- Curious Learner: āļŠāļāđāļāđāļĢāļĩāļĒāļāļĢāļđāđāļŠāļīāđāļāđāļŦāļĄāđ āļāļīāļāļāļēāļĄāđāļāļĢāļāļāđāļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄ āđāļāļāđāļāđāļĨāļĒāļĩ āđāļĨāļ°āđāļĄāđāļāļĨāļāļļāļĢāļāļīāļāđāļŦāļĄāđāļāļĒāļđāđāđāļŠāļĄāļ.
- Data Driven: āđāļāđāļāđāļāļĄāļđāļĨāđāļĨāļ°āļāđāļāđāļāđāļāļāļĢāļīāļāđāļāļāļēāļĢāļ§āļīāđāļāļĢāļēāļ°āļŦāđāđāļĨāļ°āļāļąāļāļŠāļīāļāđāļ āđāļĄāđāļĒāļķāļāļāļīāļāļāļąāļāļāļ§āļēāļĄāđāļāļ·āđāļāļŦāļĢāļ·āļāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāđāļāļĩāļĒāļāļāļĒāđāļēāļāđāļāļĩāļĒāļ§.
- Communication & Influencing Skill: āļŠāļēāļĄāļēāļĢāļāļŠāļ·āđāļāļŠāļēāļĢāļāļąāļāļāļđāđāļāļĢāļīāļŦāļēāļĢ āļĨāļđāļāļāđāļē āđāļĨāļ°āļŦāļāđāļ§āļĒāļāļēāļāļ āļēāļĒāđāļāđāļāđāļāļĒāđāļēāļāļāđāļēāđāļāļ·āđāļāļāļ·āļāđāļĨāļ°āļĄāļĩāļāļĢāļ°āļŠāļīāļāļāļīāļ āļēāļ.
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Brand Activation & External Presence.
- Develop and execute brand activations aligned with SCX s brand strategy, business priorities, and target audiences.
- Identify and recommend relevant external platforms, including industry events, exhibitions, conferences, business forums, and speaking opportunities, to strengthen SCX s presence.
- Design activities that engage prospective tenants, business partners, investors, media, and other relevant stakeholders.
- Event Planning & Execution.
- Manage events from concept to completion, including corporate events, project launches, open houses, site visits, partnership ceremonies, and stakeholder engagement activities.
- Develop event concepts, audience plans, programmes, executive briefs, and brand experiences that communicate SCX s positioning and business strengths.
- Coordinate with business units, partners, creative teams, agencies, venues, and suppliers to ensure effective delivery and a consistent brand experience.
- Manage event budgets, timelines, procurement, logistics, and on-site execution.
- PR & Content Development.
- Identify newsworthy angles before, during, and after each activation, connecting activities to business progress, partnership confidence, customer value, and growth opportunities.
- Develop PR briefs, key messages, story outlines, and interview questions in collaboration with the communications team and PR agencies.
- Coordinate the collection of verified business facts, executive quotes, stakeholder testimonials, photographs, and video footage for media and owned-channel use.
- Extend the impact of events through press coverage, interviews, case studies, social content, and other communications opportunities.
- Performance & Collaboration.
- Track and report activation outcomes, including target-audience participation, quality of stakeholder connections, business enquiries, media coverage, and use of event content.
- Gather stakeholder feedback and recommend improvements to future activities.
- Work closely with business units to align activations with commercial opportunities and coordinate follow-up on relevant contacts and enquiries.
- Bachelor s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
- 3-5 years of relevant experience in brand activation, event marketing, corporate communications, or integrated marketing.
- Proven experience managing physical events from planning through on-site execution.
- Ability to translate business information and event outcomes into clear messages and compelling PR angles.
- Experience working with event agencies, PR agencies, production teams, and external partners.
- Strong project management, budget management, and organisational skills, with the ability to manage multiple projects.
- Excellent communication and interpersonal skills, with confidence in coordinating executives and external stakeholders.
- Experience in B2B, real estate, logistics, hospitality, infrastructure, or related industries is an advantage.
- Proficiency in MS Office and relevant marketing and project management tools.
- Fluency in Thai and English, both written and spoken.
- Willingness to travel and work on-site or outside regular working hours when required for events.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
3 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Chemical Engineering, Project Management, Market Research, Business Development, Enthusiastic
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŋ45,000 - āļŋ65,000, āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Channel visit and survey for market information intelligence.
- Target audience: Define target audiences and gain in-depth knowledge of them.
- Prepare a report according to the plan.
- Monthly Report.
- Quarter review.
- Half Year Review.
- Yearly Review.
- Evaluate New Product Launch and Product Rejuvenation Plan.
- Prepare Pre & Post Market Test to inform management decision-making.
- Marketing strategies: Develop marketing strategies and campaigns to drive product awareness and sales.
- Provide insightful feedback to the product development team on areas for improvement and opportunities to enhance features that give the product a competitive advantage.
- Set annual product sales target with benefits planning.
- Shipment planning for sale in activities.
- Messaging: Create compelling messaging for the product.
- Being a contact point for special project requested, or other assign by management.
- Gain an understanding of the features, design, and value propositions of our Paint and Construction Chemical products.
- Collaboration: Collaborate with various teams to ensure successful product launches.
- Collaborate with the development team to ensure that marketing strategies highlight the strongest aspects of the product and address any market gaps.
- Project management: Show progress to the wider business, identify bottlenecks, and ensure deliverables are met on time.
- Manage channel motivation tools such as promotion and incentive.
- Manage forecast system and control availability of the products.
- Bachelor's degree in marketing/business administration /Chemical engineering or related fields.
- At least 3 years experiences in Product Management, Business development in Paint and Construction Chemical products.
- Enthusiastic, able to work under pressure, team player, initiative and strong analytical skill.
- Must be able to generate input or lead execution for art direction & creative development.
- Strong in communication skills and presentation skills, good personality.
- Good command in English.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
3 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Digital Marketing, Multitasking, Social media, Copywriting, English
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
Plan and execute content marketing strategies aligned with brand objectives Manage end-to-end content creation across digital platforms (e.g., social media, website, campaigns) Coordinate with internal teams (Brand, Design, E-commerce, Sale) and external teams (Agency, Production) to ensure consistency in messaging Analyze content performance and optimize based on data insights (Impression, Engagement, ER rate etc.) Oversee content calendar and ensure timely delivery Stay updated on trends and suggest fresh content ideas Qualification Bachelor's degree in marketing, Communications, ...
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
3 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Business Development, Digital Marketing, Risk Management, Social media, Customer Relationship Management (CRM)
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Develop and implement marketing campaigns to promote Porsche vehicles, services, and dealership events.
- Manage digital marketing channels including social media, website, and online advertising.
- Coordinate with Porsche corporate marketing teams to align dealership promotions with global brand standards.
- Organize customer engagement events, test-drive experiences, and product launches.
- Monitor market trends, competitor activities, and customer preferences to refine strategies.
- Prepare marketing reports and analyze ROI of campaigns.
- Customer Relationship Management.
- Enhance customer experience through personalized marketing initiatives.
- Support sales teams with promotional materials and lead-generation campaigns.
- Build long-term relationships with Porsche owners and prospects through loyalty programs and exclusive events.
- Safety & Compliance Role.
- Ensure all marketing activities, dealership events, and promotional campaigns comply with safety regulations and Porsche standards.
- Collaborate with the Safety Officer to integrate safety messaging into marketing communications (e.g., responsible driving, vehicle safety features).
- Oversee event logistics to guarantee customer and staff safety during test drives, exhibitions, and dealership functions.
- Conduct risk assessments for marketing events and implement preventive measures.
- Promote a culture of safety awareness among marketing staff and external vendors.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3-5 years of experience in marketing, preferably in the automotive or luxury retail sector.
- Strong knowledge of digital marketing tools and CRM systems.
- Excellent communication, presentation, and organizational skills.
- Passion for luxury automobiles and customer-centric marketing.
- Understanding of workplace safety practices and event risk management.
āļāļąāļāļĐāļ°:
Branding, Social media
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
The Assistant F&B Marketing Manager supports the development and execution of marketing strategies to drive revenue across all food and beverage outlets. This role focuses on promoting dining experiences, increasing guest engagement, and strengthening brand presence in line with InterContinental standards.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
5 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Digital Marketing, SEM, SEO
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŋ55,000 - āļŋ70,000, āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Event Management (Primary Responsibility).
- Lead the planning and execution of workshops, small events, partner activities, and pop-up experiences.
- Develop event briefs, timelines, production plans, and logistics requirements.
- Coordinate with suppliers, agencies, venues, malls, and partners.
- Prepare necessary documentation including quotations, PR/PO, and comparison sheets.
- Supervise event setup and teardown, ensuring brand guidelines are followed.
- Prepare post-event reports including KPIs, photos, and key learnings.
- Technogym Southern (Phuket) Marketing Lead (Primary Responsibility).
- Act as the main marketing contact for Technogym Phuket.
- Plan and coordinate local marketing activities, collaborations, and events with hotels, residences, and wellness partners.
- Ensure all regional executions align with Technogym Thailand and HQ brand guidelines.
- Support content requests, event proposals, and weekly updates (KPIs, progress, issues).
- Daily Marketing Coordination.
- Track progress of assigned activities and flag issues or delays when necessary.
- Coordinate with sales and showroom teams for campaign alignment and asset readiness.
- Work with suppliers on production, event setup, photography, and videography.
- Handle PR/PO processes, quotations, comparison sheets, and documentation accuracy.
- Support to Marketing Manager.
- Assist in monitoring team workflow, deadlines, and task progress across both brands.
- Prepare documents, summaries, and preliminary reviews prior to final approval.
- Coordinate cross-brand projects to ensure smooth communication and alignment.
- Bachelor's degree in Marketing, Communications, Business, or related fields.
- 3-5 years of marketing experience, ideally in lifestyle, luxury, wellness, or consumer brands.
- Strong execution skills and attention to detail.
- Excellent coordination, communication, and stakeholder management.
- Ability to manage multiple projects simultaneously.
- Proactive, solution-oriented, and able to work independently.
- Professional presentation skills and confidence in representing premium brands.
- Interest in wellness, fitness, or active lifestyle is a strong advantage.
- Employee Benefits.
- Provident Fund.
- Annual Leave: 8-11 days (based on tenure).
- 13 Public Holidays.
- Salary Adjustment & Performance Bonus.
- Medical Coverage (IPD/OPD).
- Life & Accident Insurance.
āļāļąāļāļĐāļ°:
Public Relations, Leadership Skill, English, Thai
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Assistant Manager.
- Marketing Communications plans.
- controls.
- coordinates and participates in all marketing communications activities with an emphasis on public and media relations. Under the guidance and supervision of the Director.
- Marketing Communications and within the limits of established hotel policies and procedures.
- he/she promotes good quality and positive communications in order to promote and enhance the image of the property. In addition.
- he/she enhances the awareness of the individual brand.
- e.g. Amari or OZO.
- Strong leadership skills with the ability to build relationships and influence at all levels.
- An advanced knowledge of creating.
- leading and managing projects and campaigns recognizing priorities and working to budget restraints and tight deadlines.
- Ability to communicate.
- both verbally and written.
- effectively with guests.
- vendors and co-workers.
- Bachelor degree.
- relevant degree.
- in business Marketing.
- Communications.
- Public Relations or Hotel Management.
- Good command of both written and spoken English & Thai.
- computer skills are necessary.
- Able to manage work systematically.
- well organized.
- details oriented.
- Ability to work independently and as part of a team.
- Bachelor.
āļāļąāļāļĐāļ°:
Project Management
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Regularly update market intelligence, understand the assigned portfolio, and come up with initiatives that increase sales productivities and revenue for both company and business partners.
- As a P&L owner; constantly monitor and analyze performance results of related points; top line numbers, sales production performance, solicitation cost, profit and loss, plan vs actual report, and portfolio mix to make sure bottom line meets company target. Recommend and/or implement appropriate changes.
- Research the current policyholder base and work with data analytic team to recommend segmenting the database, developing retention and conservation programs; launching campaigns.
- Develop action plans to ensure achievement of financial and strategic plans. This includes establishing annual launch schedules, including alternative launches, test launches relaunches, add-on and cross sell campaigns, etc. with recommend measurable profitable production objectives which can be achieved. It also includes submitting completed launch justifications on time.
- Provide guideline for improvement actions and accelarate/prioritize action needed for idenitified improvement solutions.
- Ensure DM team members and portfolio under supervision are monitored and expanded by identifying targeted list or other new campaigns.
- Understand reports and sources of data, and be able to give feedback.
- Team support for internal and external negotiations.
- Project Management.
- Brief, negotiate and ensure all internal and external parties agree on concepts, responsibilities, procedures and timetables for each launch. External parties may include government regulators, sponsors, agencies letter shops and other vendors. Internal parties include Customer Service, Underwriting, Telemarketing, Direct Sales, Finance and Management in a country, regional and home office.
- Understand, able to communicate end-to-end process and manage assigned projects within timeline.
- Give guidance and make judgements for campaign implementation solutions.
- Make sure list management is as agreed with sponsors.
- Issue handling; such as business partners' specific requests and customer complaint.
- Any other duties as assigned.
āļāļąāļāļĐāļ°:
Ad Planning / Ad Buying
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
Support the planning and execution of integrated marketing campaigns. Coordinate across internal teams and external agencies to ensure brand consistency. Monitor and analyze campaign performance and report insights to optimize future activities. Assist in content development, media planning, and budget management.

āļāļĢāļ°āđāļĄāļīāļāđāļāļīāļāđāļāļ·āļāļ
āđāļāđāļāļ§āđāļēāļāļļāļāļāļ§āļĢāđāļāđāđāļāļīāļāđāļāļ·āļāļāđāļāđāļēāđāļŦāļĢāđ āļāļēāļāļāđāļāļĄāļđāļĨāļāļĨāļēāļāđāļĨāļ°āļāļąāļāļĐāļ°āļāļāļāļāļļāļ
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āļāđāļēāļ§āļŠāļēāļĢāđāļŦāļĄāđāđ
