เงื่อนไขการค้นหา

ทักษะ:

Social media, Industry trends, Marketing Strategy

ประเภทงาน:

งานประจำ

• Analyze the performance of marketing campaigns, including social media, email, website, and paid advertising, to identify trends, ROI, and areas for improvement.
• Utilize data to understand fan behaviors, preferences, and engagement patterns, and provide recommendations for optimizing fan outreach and marketing strategies.
• Monitor and report on streaming numbers, album sales, and other revenue-generating activities, offering insights into key factors driving success.
• Analyze industry trends, market conditions, and competitor performance to help guide overall marketing strategy.
• Collaborate with the marketing team to develop long-term strategies that support the label s goals, including growing fan engagement, increasing brand awareness, and optimizing artist promotion.
• Identify key audience segments and craft personalized marketing strategies tailored to different fan groups to increase engagement and sales.
• Use data insights to guide campaign optimizations, including A/B testing, creative adjustments, and audience targeting strategies.
• Define key performance indicators (KPIs) for marketing efforts, track progress, and provide actionable reports to stakeholders.
• Generate regular reports on campaign outcomes, marketing spend, fan growth, and engagement across all platforms (social, streaming, digital).
• Provide artist-specific insights and strategic recommendations to help optimize artist promotions and campaigns.
• Bachelor s degree in Marketing, Data Analytics, Business, Statistics, or related fields. Advanced degrees or certifications in data science, marketing analytics, or related fields are a plus.
• 3-5 years of experience in marketing analytics, digital marketing, or business intelligence, preferably in the music, entertainment, or media industry.
• Proven track record of using data to drive successful marketing strategies and optimizations.
• Passion for music and understanding of music trends and culture.
• Strong analytical skills with the ability to interpret data and generate insights.
• Experience in media planning or ecommerce is a plus.
• Creative thinking and problem-solving abilities. Excellent organizational and project management skills.
• Ability to work in a fast-paced environment and meet tight deadlines.

ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Thai, English

ประเภทงาน:

งานประจำ

• Develop and execute an annual brand communication strategy and action plan.
• Plan and manage advertising, events, and PR campaigns.
• Lead campaign development and optimization with media agencies, managing social media platforms (Facebook, Instagram, LINE OA).
• Oversee brand communication and maintain a consistent brand image across all media channels.
• Collaborate with influencers, KOLs, and celebrities to boost brand visibility.
• Lead and guide the team to align with the annual plan and brand CI.
• Design and produce brand materials to support marketing initiatives.
• Must be over 27 years old with experience in marketing or a related field at least 3 years.
• Good creative skill.
• Knowledge and understanding of branding and advertising.
• Proficient in both Thai and English communication.
• Competent in using Microsoft Office programs.
• Skills in Adobe Illustrator and Photoshop are an advantage.