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อัพโหลดเรซูเม่ของคุณ AI ของเราจะวิเคราะห์และแนะนำตำแหน่งงานที่ดีที่สุดให้คุณ
กรุงเทพ, การตลาด / โฆษณา
,บริหารผลิตภัณฑ์ / บริหารแบรนด์สินค้า
การตลาด / โฆษณา,บริหารผลิตภัณฑ์ / บริหารแบรนด์สินค้า
ประสบการณ์:
7 ปีขึ้นไป
ทักษะ:
Marketing Strategy, Social media, Project Management, English
ประเภทงาน:
งานประจำ
เงินเดือน:
สามารถต่อรองได้
- Work with the local leadership and Head of Marketing to shape media and communications strategy, plan editorial pipeline and carry out media engagement for BCG across the priority media channels for coverage in key publications.
- Focus on building relationships with local Thailand media and regional/international media based in Thailand.
- Identify key events and conferences in Thailand and SEA for our spokespersons to join, speak at and network.
- Identify key industry organizations our spokespersons should be members of, or that BCG should collaborate with for co-branded initiatives.
- Work with and provide counsel to the senior leadership team, based on the marketing strategy that is aligned with business priorities.
- Develop and manage bespoke client-focused engagements that showcase BCG s expertise and experience to the desired target audience.
- Take the lead in end-to-end event/webinar management, from agenda-setting to post-event follow-up, for priority BCG engagements.
- Create/coordinate high-quality print and electronic communications for BCG s clients (direct mail, web, brochures, etc.) and the public at large for country-specific and regional distribution. Draft and/or edit op-eds, articles, publications, social media posts, and other marketing documents when required.
- Liaise with translators, and review marketing documents (e.g. op-eds, articles, written interview responses) translated from English to Thai to ensure translation quality aligns with business standards and requirements.
- Take the lead in drafting and distributing a quarterly marketing newsletter tailored specifically for Bangkok, collaborating closely with the local leadership team to curate content relevant for each issue.
- Work with AP Marketing and global practice area marketing teams to amplify BCG SEA activities to the wider BCG community.
- Lead and coach marketing administrators and executive assistants who support event management for Marketing events.
- What You'll Bring.
- Experience in Communications Marketing and a strong grasp of traditional and digital media with 5-7 years of related industry experience (In-house/agency).
- Excellent oral and written communication skills, along with the ability to analyze information and present data in a meaningful way.
- Clarity, tact, professionalism, maturity and consensus building skills - in writing, speaking and presenting information.
- Exceptional organizational and project management skills combined with an ability to multi-task and adapt quickly in a fast-paced and demanding environment.
- A keen sense of the market landscape and your finger on the pulse of current events, topics, and trends in Thailand relevant to our business.
- An ability to provide cultural or market-specific insights for Thailand.
- An ability to work independently and take initiative.
- Strong attention to detail, accurate and thorough.
- Bilingual fluency or business-level proficiency in English and Thai required.
- Be willing to travel (occasional travel within the SEA region).
- A strong network of relationships with local Thai business media.
- Experience working in a similar capacity within the professional services industry / corporate communications/public relations consultancy.
- Experience dealing with senior level stakeholders (internal or external).
- Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
- BCG is an E - Verify Employer. Click here for more information on E-Verify.
7 วันที่ผ่านมา
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บันทึก
ยกเลิก
ประสบการณ์:
3 ปีขึ้นไป
ทักษะ:
Good Communication Skills, Microsoft Office, Budgeting, Problem Solving, English
ประเภทงาน:
งานประจำ
เงินเดือน:
฿50,000 - ฿70,000, มีค่าคอมมิชชั่น
- Develop and implement the magazine s overall business strategy in collaboration with senior management.
- Lead the editorial, production, sales, and marketing teams to ensure alignment with the magazine s goals and objectives.
- Analyze industry trends and competitor activity to keep the magazine competitive and relevant.
- Provide leadership, mentorship, and professional development to department heads and other key staff members.
- Manage the magazine s budget, ensuring efficient allocation of resources across departments.
- Drive revenue growth through advertising, subscriptions, and other monetization opportunities.
- Monitor and control operational expenses, striving for profitability while maintaining high-quality standards.
- Provide regular financial reports to the Publisher and other key stakeholders, including forecasts and performance metrics.
- Work closely with the editorial team to ensure content meets high journalistic standards, aligns with brand voice, and engages the target audience.
- Oversee editorial planning, ensuring timely delivery of issues and adherence to editorial calendars.
- Act as a key decision-maker for editorial direction, content priorities, and editorial partnerships.
- Lead the magazine s marketing efforts to increase brand awareness, subscriptions, and reader engagement.
- Develop and execute digital and print marketing campaigns, including social media, email newsletters, and events.
- Identify new market segments and opportunities for expansion.
- Work with the marketing team to build a strong and engaged readership base.
- Oversee the magazine s advertising sales team and strategies to meet revenue targets.
- Build and maintain relationships with advertisers, sponsors, and partners.
- Ensure the timely placement and effective positioning of advertisements within the magazine.
- Monitor and report on sales performance, adjusting strategies as needed to achieve goals.
- Supervise the production schedule and ensure the timely delivery of each issue.
- Work with external vendors (printers, distributors, designers) to maintain quality and efficiency in the production process.
- Ensure that production costs are in line with budget, and manage print runs and distribution logistics effectively.
- Identify and explore new revenue opportunities, including special projects, digital products, and partnerships.
- Cultivate relationships with potential investors, collaborators, and sponsors to further expand the magazine s reach and influence.
- Maintain an innovative mindset to keep the magazine at the forefront of the industry.
- Education: Bachelor s degree in Business Administration, Journalism, Marketing, or related field. An MBA or equivalent advanced degree is a plus.
- Experience: At least 3-10 years of experience in magazine publishing or media management, with a proven track record in leadership, business growth, and team management.
- Skills:Strong leadership, decision-making, and problem-solving skills.
- Deep understanding of magazine production, editorial processes, and content strategies.
- Proven experience in financial management and budgeting.
- Strong background in sales, advertising, and audience development.
- Excellent written and verbal communication skills.
- Ability to work under pressure and meet deadlines while maintaining high-quality standards.
- Proficiency in industry-standard software (e.g., Adobe Creative Suite, Microsoft Office) and digital media platforms.
4 วันที่ผ่านมา
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