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āļāļąāļāļĐāļ°:
Finance, Product Development, Business Development, Laos, English
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Lead the Development of Brand Experience Toolkits for local markets such as Indonesia, Cambodia, Laos.
- Work with creative and media agencies on the creation of consumer plan that shall drive target audience to the desired response.
- Identify communications message to consumer behavior and help to deliver on objective for brand.
- Execute in Marketing Plan and A&P management including Innovation, Communications, Advertisings and other activities (Apply only where there is no local MKT team i.e. Laos).
- Lead Product Relaunch/ NPD Development, collaborating with local team and cross functional team (Commercial, Finance, Supply Chain, R&D, QA) for portfolio management in current SKUs and NPD development.
- Prepare Analysis for market trends, competitors activities and identify opportunity for OSP.
- Perform other related duties as assigned.
- BBA in Marketing or related field with minimum 3-5 year experiences or MBA.
- Experience in FMCG marketing; Brand Management, New Product Development or International Business Development.
- Marketing Strategy knowledge as well as operation in media planning and effectiveness/ on-ground activations NPD development process.
- Business, commercial and financial acumen.
- Basic consumer research literacy.
- Good command both of English and Thai.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđ:
6 āļāļĩāļāļķāđāļāđāļ
āļāļąāļāļĐāļ°:
Research
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Leverage global design & design thinking to help build greater affinity and awareness of our brands - accountable, alongside BU and sector leads.
- Lead design programmes as per Asia BU Design AOP, for STING and REVIVE as priority projects.
- Illustrate and execute global best practice - award winning design - global and regional.
- Generate creative design proposals (sketches, scenarios, concepts) in order to visualize the desired output and share with internal and external team members.
- Participate in research activities and effectively translates customer needs into actionable design requirements.
- Continue to strive for best practice design outcomes with marketing teams - act as active consultant and partner.
- Approval of final design outcomes and producton sign off - accountability.
- Qualifications:6+ years of brand design experience on regional brands in FMCG.
- Extraordinary design taste and ability to realise world class design solutions across multiple applications and comms platforms.
- Ability to clearly articulate and visualize their thinking to design and marketing partners, reporting to senior leaders across the function.
- Ability to manage projects independently, contribute to strategic design making, and win awards.
āļāļąāļāļĐāļ°:
Finance, Digital Marketing
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Strategize the innovation plan and portfolio roadmap to generate the new growth engine.
- Lead the process of developing the strong insightful and differentiated concept to deliver the winning products until successfully go to market.
- Develop the impact and full launch plan to deliver the successful business and brand objectives.
- Work closely with cross functional team - trade, sales, finance, R&D, factory with the least supervision.
- Work with agency/or creatively develop the IMC to drive campaign idea in every touchpoints/channels.
- Understand P&L of accountable business/manage budget to maximize ROI, and cost control.
- Monitor sales performance and drive to reach the business target.
- Potentially lead on the key projects on digital marketing/strategic partners with some key teams to drive strong IMC with solid digital marketing plan.
- Strong marketing experience in either product innovation/ brand development/ brand building in FMCG.
- Be able to orchestrate digital marketing plan - social, performance marketing together with the offline to drive the business result.
- Understand the e-commerce mechanism in order to leverage the merits for business beneficial.
- Strategic thinking with the ability to creatively maximize the resources.
- Mature, positive attitude, entrepreneurial spirt with growth mindset. Be able to work under pressure.
- Strong leadership skills with the ability to inspire, lead, and collaborate with others.
āļāļąāļāļĐāļ°:
Project Management, Creativity, Industry trends
āļāļĢāļ°āđāļ āļāļāļēāļ:
āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļīāļāđāļāļ·āļāļ:
āļŠāļēāļĄāļēāļĢāļāļāđāļāļĢāļāļāđāļāđ
- Creative Vision: Develop a compelling creative vision that aligns with the app s brand identity and business goals, ensuring a consistent and engaging user experience.
- Team Leadership: Lead and mentor a team of designers, illustrators, and other creative professionals, fostering a collaborative and innovative environment.
- Design Strategy: Collaborate with senior management to set and execute design strategies that enhance the app s functionality and aesthetic appeal.
- Cross-Department Collaboration: Work closely with product managers, developers, and marketers to integrate visual elements seamlessly across all platforms.
- Project Management: Oversee all phases of the design process, from concept to production, ensuring projects are completed on time and within budget.
- Quality Control: Ensure all visual content maintains high standards of quality and creativity, reviewing and approving final designs.
- Trend Analysis: Stay informed about industry trends and competitive landscape to keep the app s design cutting-edge and relevant.
- User Experience Enhancement: Prioritize user experience in the design process, striving for designs that are not only beautiful but also functional and user-friendly.
- Brand Development: Guide the evolution of the app s visual brand and identity, ensuring it remains strong and recognizable in all materials and interfaces.
- Creative Problem Solving: Address and resolve design challenges with innovative solutions that adhere to brand guidelines and enhance user satisfaction.
- Stakeholder Communication: Present design concepts and campaigns to stakeholders, articulating the rationale behind decisions and design choices effectively.
- Feedback and Iteration: Implement feedback and iterate on designs, refining concepts to meet objectives and exceed user expectations.
- Vendor Management: If necessary, manage relationships with external vendors or agencies to procure additional design services or resources.
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