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Skills:

eCommerce, SEO, Power BI, English

Job type:

Full-time

• As Sr. Specialist eCom Consumer Experience, you will be responsible for driving execution and optimization of the Consumer Experience across Adidas Sites for Thailand market.
• You will work with the Sr. Manager Consumer Experience and in the Consumer Experience and Trading vertical for Emerging markets.
• As the champion of a data-driven and a consumer centric mindset you ll be part of shaping the Consumer experience by optimizing journeys for the campaigns & onsite prod ...
• Lead the Adidas website and app consumer journey optimization with end-to-end responsibility across the funnel (for both English & Thai language platforms).
• Responsible for Conversion rate across across the platform with focus on mid funnel KPIs like Plp-Pdp, Pdp-Cart, Cart-Order etc.
• Analyze Journeys of consumers and their engagement with site as measured by time spent, content engaged with, average pages browsed, and recommendations acted upon.
• Responsible for site-walks across both web & app and ensuring user touchpoints e.g carousels, navigation are refreshed timely analyzing the data from tools to elevate consumer experience.
• Maximize trade opportunities via best-in-class merchandising by analyzing Consumer Journey & site optimization monitoring Sell throughs.
• Analysing data to spot locally relevant trends & initiating activations which support market launches and business priorities.
• Ensure successful launch of campaigns e.g. product launches and promotional campaigns in line with the trade calendar for both Adidas English & Thai websites.
• Execute best practices of Emerging markets & inputs from global consumer engagement strategy.
• Improving Digital experience of consumers through guided selling and experience optimization.
• Present insights to stakeholders on a weekly, monthly frequency or as required.
• Build collaborative relationships with other Market eCommerce functions critical to experience delivery - including Merchandising, Analytics, Digital operations, Digital Activation teams.
• Key Relationships:Digital Activation.
• SEO.
• Merchandising.
• Digital Analytics.
• Digital Operations.
• Emerging markets & Global counterparts.
• Knowledge, Skills and Abilities:Strong IT and numerical skills. A data driven mind-set.
• Previous eCommerce and CX experience.
• Able to identify opportunities to improve with focus on front-end consumer experience.
• Advanced tools like Power BI, Adobe, Amplitude.
• Good with Analytical Skills and presentations.
• Proficiency in English & Thai language.
• KPI s responsible for:All relevant consumer site and app trading metrics such as CR, AOV, UPT.
• Benchmarking consumer journey funnel metrics such as Plp-to-Pdp, Cart Addition, Avg. time onsite, Bounce rates, Conversion Rate, etc.
• Requisite Education & ExperienceMinimum 4-5 years with relevant experience in eCommerce.
• BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master s / Graduate qualification a plus).
• Signed by (name, signature): __________________ __________________Received by (name, signature): __________________ __________________Effective (date): __________________AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
• ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER. JOB TITLE: Sr Specialist eCom Consumer Experience BRAND: LOCATION: Bangkok TEAM: Digital STATE: COUNTRY/REGION: TH CONTRACT TYPE: Full time NUMBER: 524341 DATE: Apr 8, 2025

Skills:

Digital Marketing, Research, Marketing Strategy, English

Job type:

Full-time

• Execute programs aligned to the local market strategy. Programs can include advertising, events & sponsorships, collateral/credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, merchandise/brand, and award/company recognition, among others.
• Provide strategic counsel to leadership teams and key stakeholders and advise them on communications strategy and messaging to external audiences.
• Oversee program execution to ensure successful completion in terms of quality, effec ...
• Manage marketing budget for area of responsibility.
• Adhere to all communications policies and protocols.
• Collaborate with Southeast Asia and global Accenture teams, such as research, strategy, and technology, to strengthen brand positioning and leverage relevant regional marketing and communications programs, tailoring as necessary to local market conditions.
• Direct the marketing strategy for marketing focused on client - design programs aligned to the strategy and oversee execution of marketing efforts..
• Reports to: Marketing Manager, Local Eminence, Thailand.
• External Relationships: Third party vendors, suppliers, agencies, trade associations, eco-system partners.
• Education: Bachelor s degree, university degree or equivalent, advanced degree preferred.
• Work Experience: Minimum of 8 -10 years experience in marketing, business development and/or marketing communications roles.
• Preference will be given to candidates with experience in B2B marketing.
• Deep expertise and skills in strategic Marketing & Communications, especially in area of specialization or crossing several functional/technical areas.
• Superior oral and written communications skills and presentation skills in English.
• Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within Accenture.
• Expert in integrated marketing concepts, branding, and message development.
• Excellent working experience of all aspects of Marketing & Communications, especially campaign management, digital marketing, KPIs tracking, assets production and credential development.
• Experience in services and/or business to business marketing.
• Strong project management skills including budget management and using marketing tools to track ROIs.
• Passion for well-executed deliverables in support of Accenture business strategy.
• Superior negotiation, mediation, and conflict management skills to resolve complex, high-risk, high-impact issues.
• Thrive on working in intense, deliverable-driven, and deadline-driven environment.
• Always on the lookout for opportunities for improvement in methodologies, processes, tools, stakeholder engagement.
• About Accenture.
• We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We re proud to be consistently recognized as one of the World s Best Workplaces .Join Accenture to work at the heart of change.
• Visit us at www.accenture.com.
• Equal Employment Opportunity Statement.
• All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
• Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
• Accenture is committed to providing veteran employment opportunities to our service men and women.