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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Experience:
7 years required
Skills:
Marketing Strategy, Social media, Project Management, English
Job type:
Full-time
Salary:
negotiable
- Work with the local leadership and Head of Marketing to shape media and communications strategy, plan editorial pipeline and carry out media engagement for BCG across the priority media channels for coverage in key publications.
- Focus on building relationships with local Thailand media and regional/international media based in Thailand.
- Identify key events and conferences in Thailand and SEA for our spokespersons to join, speak at and network.
- Identify key industry organizations our spokespersons should be members of, or that BCG should collaborate with for co-branded initiatives.
- Work with and provide counsel to the senior leadership team, based on the marketing strategy that is aligned with business priorities.
- Develop and manage bespoke client-focused engagements that showcase BCG s expertise and experience to the desired target audience.
- Take the lead in end-to-end event/webinar management, from agenda-setting to post-event follow-up, for priority BCG engagements.
- Create/coordinate high-quality print and electronic communications for BCG s clients (direct mail, web, brochures, etc.) and the public at large for country-specific and regional distribution. Draft and/or edit op-eds, articles, publications, social media posts, and other marketing documents when required.
- Liaise with translators, and review marketing documents (e.g. op-eds, articles, written interview responses) translated from English to Thai to ensure translation quality aligns with business standards and requirements.
- Take the lead in drafting and distributing a quarterly marketing newsletter tailored specifically for Bangkok, collaborating closely with the local leadership team to curate content relevant for each issue.
- Work with AP Marketing and global practice area marketing teams to amplify BCG SEA activities to the wider BCG community.
- Lead and coach marketing administrators and executive assistants who support event management for Marketing events.
- What You'll Bring.
- Experience in Communications Marketing and a strong grasp of traditional and digital media with 5-7 years of related industry experience (In-house/agency).
- Excellent oral and written communication skills, along with the ability to analyze information and present data in a meaningful way.
- Clarity, tact, professionalism, maturity and consensus building skills - in writing, speaking and presenting information.
- Exceptional organizational and project management skills combined with an ability to multi-task and adapt quickly in a fast-paced and demanding environment.
- A keen sense of the market landscape and your finger on the pulse of current events, topics, and trends in Thailand relevant to our business.
- An ability to provide cultural or market-specific insights for Thailand.
- An ability to work independently and take initiative.
- Strong attention to detail, accurate and thorough.
- Bilingual fluency or business-level proficiency in English and Thai required.
- Be willing to travel (occasional travel within the SEA region).
- A strong network of relationships with local Thai business media.
- Experience working in a similar capacity within the professional services industry / corporate communications/public relations consultancy.
- Experience dealing with senior level stakeholders (internal or external).
- Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
- BCG is an E - Verify Employer. Click here for more information on E-Verify.
2 days ago
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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Skills:
Data Analysis, Compliance, Excel, English
Job type:
Full-time
Salary:
negotiable
- Manages day to day trafficking of display advertising campaigns.
- Owns implementation of Ad Ops recommendations and is responsible for troubleshooting.
- Ensures campaigns are set up correctly and ad creative are in the correct format.
- Proactively reviews and manages client data to ensure optimal performance on all campaigns.
- Tracks and reports on campaign results, gathers data analysis and participates in weekly calls.
- Identifies non compliance with established taxonomies and initiates correction processes to ensure data consistency.
- Qualifications Bachelor Degree in Advertising, Communication Arts, Marketing, Digital Media or related filed.
- 2-3 Year for Senior level in advertising field, digital advertising or marketing.
- Well-known using computer program (Word, PowerPoint, Excel), familiar with designer program is an advantage (Photoshop, Illustrator etc.).
- Be able to work as a team and has good interpersonal skill.
- Able to work well under pressure and tight timeline.
- Good communication skill in both Thai and English.
- Follow trend of digital marketing and social media.
- Location: Bangkok Brand: Amplifi Time Type: Full time Contract Type: Permanent
6 days ago
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Skills:
Business Development, Negotiation, Teamwork, English
Job type:
Full-time
Salary:
negotiable
- Identify and target new potential and strategic partners.
- Build and tailor the right value proposition and product offering according to each partner needs.
- Work very closely with the Acquisition team to set-up the partner in our system and ensure effective and efficient conversion.
- Sign differentiation with existing partners Identify and target partners where there is potential business uplift via differentiated conditions tailored to each partner with a joint-value approach.
- Prioritize the hotels by the uplift potential value and work closely with commodity owner to align the approach externally.
- Understand the market landscape and trends to be able to present the right value proposition to the partner.
- Deep understanding of the SPA model (strategic partnership agreement) to be targeted as the ultimate differentiation.
- Negotiate differentiated conditions to ensure competitive advantages with key partners (Exclusive conditions, tailor contracting for key customers, SPA or SVC agreements, etc).
- Strategy implementation and delivery Implement and deploy the strategic plans agreed with the Regional Account developer Manager and aigned with the overall organizational goals and objectives.
- Work on strategic account planning by prioritising the right partner interactions at the right time.
- Deep understanding on customer needs, analyze competitor landscape and offerings as well as demand and potential conversion.
- Support the Ecosystem integration by tailoring the product offering to each partner's needs (Roiback, MKT products, Data, Insurance, etc).
- Product optimization via growth plans Understand the pipeline s potential and identify the key elements to improve the overall contracting quality that will drive the increase in conversion rate and materialize the hotel s or cluster's potential.
- Develop joint-plans with partners for long-term relationships.
- Identify key opportunities aligned with the partner s strategy to ensure growth (markets, lead times, volume growth in certain customer segments, etc).
- Collaboration Work very closely with the commodity, acquisition and differentiation teams towards mutual goals and objectives.
- Work closely with both teams on the transition of hotels and clusters to be moved to differentiated (strategic acquisitions, SPAs, etc)+.
- Work closely with the Direct channel specialists team to accelerate the Ecosystem deployment and new deals acquisition.
- Maintain close relationship with other account developer specialist to foster collaboration and best practice sharing.
- Work closely with other departments to ensure smooth operation (marketing, operations, commercial enablement hub, SPA specialists, commercial optimisation, competitiveness, etc).
- Tools & Processes adoption Ensure the usage and adoption levels of the company tools or processes agreed with team leader.
- Active participation in the usage of any new tool and process implemented as well as providing constructive feedback towards its constant improvement.
- Ensure continuity of the usage and adoption of tools and processes aligned with the company objectives.
- Collaborate with the decision on standarization across the region to ensure consistency and efficiency.
- Seemless transition Ensuring smooth transition when transferring a product to the diffeerntiated teams.
- Avoid business disruptions in the promise delivery to maintian customer trust and satisfaction.
- Effective communication between initial team within commodity and the differentiated team to transfer all relevant knowledge, insights, contacts and any necessary documentation.
- Identify and mitigate any potential risk associated to the transition.
- External relationships Develop and maintain relationships with external stakeholders, including customers and hotel partners.
- Support and set an example in front of the teams on a hotel consultative selling approach towards our key partners.
- Direct involvement in the negotiations, optimisation and acquisition with key strategic accounts in their region.
- Represent the company at industry events, conferences and trade shows.
- Requirements Capabilities: Market Expertise and Relationship Building: Demonstrate a deep understanding of the hotel landscape, build strong partnerships, and tailor solutions to meet individual hotel needs.
- Commercial Acumen and Negotiation Mastery: Master the negotiation process, structure optimal commercial agreements, and optimize the use of HBX' tools to drive business growth and profitability.
- Business Development and Planning: Identify new business opportunities, develop comprehensive business plans, and prioritize initiatives based on business fundamentals.
- Data-driven decision-making: Leverage data and insights to inform decision-making, optimize performance, and identify areas for improvement.
- Product and Revenue Management Expertise: Possess a deep understanding of Hotelbeds' product portfolio and hotel revenue management principles to optimize pricing and inventory strategies.
- Teamwork and Collaboration: Collaborate effectively with internal and external stakeholders, sharing knowledge and aligning efforts to achieve common goals.
- Agility and Adaptability: Demonstrate the ability to thrive in a dynamic environment, embrace change, and think creatively to overcome challenges.
- Experience: Previous experience in commercial roles with direct contact with clients.
- Previous experience in contracting and negotiation with customers.
- Excellent in English spoken and written.
- Account planning.
- Account Growth Plans.
- Qualifications Bachelor's or master s degree in business administration, Tourism Management or similar.
- Proficient level of English and any additional language would be a plus.
- You will have the opportunity to work for a company that is going through significant change in becoming the world s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
- As well as an attractive benefits package you will be able to work: Within an innovative, engaging and multicultural environment.
- Have the opportunity to build strong and lasting business relationships and friendships from around the world.
- Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
6 days ago
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