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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Skills:
Digital Marketing, Social media, SEO, English
Job type:
Full-time
Salary:
negotiable
- Strategic Planning: Develop and implement comprehensive marketing plans targeting tourists, focusing on seasonal trends and travel patterns. Identify key tourist demographics and create tailored marketing strategies to attract them to Big C locations.
- Digital Marketing Communication: Design and manage digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
- Create engaging content for social media channels to promote Big C s offerings and a ...
- Utilize SEO and SEM strategies to increase online visibility and drive traffic to the Big C website and physical stores.
- Monitor and analyze the performance of digital campaigns using analytics tools, providing regular reports and actionable insights to optimize future efforts.
- Campaign Management: Design and execute multi-channel marketing campaigns. including digital, print, and experiential marketing, to promote Big C as a must-visit destination for tourists.
- Collaborate with internal teams to create promotional materials and content that highlight unique product offerings and in-store experiences.
- Partnership Development: Establish and maintain partnerships with local tourism boards, travel agencies, hotels, and tour operators to increase brand visibility.
- Coordinate with international tour operators to include Big C in travel itineraries and tourist guides.
- Event Coordination: Plan and manage events and in-store experiences that appeal to tourists, such as cultural festivals, product demonstrations, and exclusive shopping tours.
- Market Research and Analysis: Conduct market research to understand tourist behaviors, preferences, and trends.
- Analyze campaign performance and tourist footfall data to measure the effectiveness of marketing strategies and make datadriven
- improvements.
- Job Qualification:
- Bachelor s degree in Marketing, Tourism Management, Business Administration, or a related field.
- Have experience in marketing, preferably in the tourism or retail industry and strong understanding of tourism marketing and consumer behavior at least 5 Years.
- Previous experience in a retail environment, specifically with tourist-targeted marketing.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Advanced skills in content creation, including graphic design, video editing, and copywriting.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Proficiency in English and Mandarin Chinese; knowledge of additional languages is a plus.
2 days ago
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