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Experience:

4 years required

Skills:

Marketing Strategy, Project Management, Market Research

Job type:

Full-time

• Develop and Implement Product Marketing Strategy: Create a comprehensive strategy and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
• Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
• Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
• Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
• Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
• Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.
• What You'll Need to Succeed.
• Extensive Experience: A minimum of 4 years in product marketing, strategy, content marketing, or related roles preferably in the tech industry. Experience in a B2B marketing environment is a plus.
• Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
• Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
• Industry and Product Knowledge: Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.
• Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.
• Why Join Us?.
• At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!.
• Equal Opportunity Employer.
• At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
• We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
• To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

Job type:

Full-time

• About TikTok.
• TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
• Why Join Us.
• Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
• Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
• Status quo? Never. Courage? Always.
• At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
• Join us.
• The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
• In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.
• Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness).
• Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders).
• Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth.
• Continuously improve contents via A/B testing and performance monitoring.
• Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting.
• Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup.
• Make data-driven decisions for content improvement and media budget optimization.
• Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend).
• Provide regular budget updates and forecasts to key stakeholders.
• Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline.
• Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform.
• Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• At least 3 years of working experience with hands-on experience in online marketing.
• Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement.
• Strong executional ability, and high attention to detail for content accuracy.
• Excellent project management and stakeholder management.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Skills:

Research, Product Owner, Meet Deadlines, English

Job type:

Full-time

• Human-centric - It's not only user, and customer but included teams and stakeholders.
• Design with Data - Yes, we are a user, but we listen to the people.
• Continuous Discovery - Today already old, always understanding the situation.
• Delivering solutions and designs based on the design thinking framework.
• Research & Define problems.
• Design solution.
• Validate design, Testing.
• Deliverable file (Service blueprint&IA, Flowchart, Wireframe Design).
• Design document record.
• Design achieves goals and covers acceptance criteria.
• Working cross-functional with Tech & Product team stakeholders (Product Owner, Developer, QA).
• Leading user research activities and be able to Initiate research methods, area.
• Maintaining UX rules (UX Principles) document.
• Providingan an improvement business suggestions based on data insight and analysis with understanding on cost and benefit to make a good business case and get approval.
• Ensuring the team adheres to the defined ways of working, process, and all deliverables are completed to the given scope.
• Ability to take constructive feedback and use it to improve.
• Self-motivated and able to manage tasks and responsibilities to meet deadlines.
• Strong presentation and communication skills.
• Bachelor's degree in Marketing or related fields.
• 8-10 years of experience in Design field (UI/UX).
• Strong in part of research by understanding the product and people, User/Usability testing or Focus group interviews.
• Strong in using Figma, Collaboration tools e.g. Miro, Jira.
• Up-to-date in your area, user experience, user interface, some cryptocurrency, and blockchain.
• Strong leadership skills.
• Experience in project management.
• Good command of English both verbal and written.
• Partner closely with Chief Product Officer and UX/UI team, Researchers, Content Strategists, UI Engineers, Marketing, and SEO to take conceptual ideas and turn them into functional and discoverable product features.
• Brainstorm new ideas to push the evolution of our product, including online and offline cross-channel experiences.
• Be our customer advocate - talk to them, analyse their behavior, step into their shoes, and help us define and evolve our customer personas.
• Lead and design elegant, simple, human-centric flows and experiences as we define new initiatives and iterate on existing features.
• Give and solicit feedback from other designers, product management, and engineering during weekly reviews.
• Use, maintain, and expand a design system that delivers a coherent and intuitive experience across our digital touch-points.
• Important: Candidate Privacy Policy.
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• https://careers.bitkub.com/privacy.