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Experience:

5 years required

Skills:

Automation, Digital Marketing, CPA

Job type:

Full-time

• Responsible for creating, leading and activating the search innovation/test & learn roadmap, that delivers on business goals and takes overall search strategy to advanced level - including but not limited to automation, data driven activation, automated bid management, conversion optimisation etc.
• Lead the end to end search business for the client with a team of activation specialists.
• Key POC for client s in SEM related issues.
• Involvement in SEM discussions and conversations with the clients, local and global teams.
• Provide campaign level SEM Approach as part of integrated digital strategy to Comms Planning Director.
• Understanding of the relationship between Paid Search and other online and offline marketing channels and activities including organic search and ideas for effective coordination.
• Monitor and have oversight of paid search activities in all markets.
• Complete daily run rates across a variety of accounts with ongoing optimizations, recommendations, and actionable insights and strategic POVs.
• Provide on-time and insightful reporting to clients on key metrics and agreed KPIs.
• Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
• What you will need: At least 5 years of experience in a digital marketing role with a focus on SEM.
• Google Ads Search & Google Ads Fundamentals Certification.
• Experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc.
• Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc.
• Strong analytical mindset with attention to detail around data, insights and actions.
• Great presentation and communication skills.