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Skills:

Legal, Marketing Strategy

Job type:

Full-time

• Serve as the main point of contact for customization requests from the brand team.
• Work closely with the supply chain to ensure smooth execution of product customizations.
• Track project progress and resolve potential roadblocks.
• Handle and improve the marketing initiatives' cost and budget to get the best result.
• Brand CAM / TAM: Ensure the Translation claims fit is accurate, fits with local insights, and business intent and is in line with the technical guideline (regulatory/legal) and high-reaching as per marketing strategy.
• Handle the e-commerce operations for Thailand s haircare category.
• Analyze performance data and translate insights into strategic actions.
• Collaborate with the brand manager to optimize online sales and visibility.
• Work closely with the brand manager and KOL agencies to identify the right influencers for the brand.
• Evaluate the effectiveness of KOL strategies and recommend improvements.
• Be responsible for the KOL content approval process, including reviewing scripts and final assets.

Job type:

Full-time

• TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
• Why Join Us.
• Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
• Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
• Status quo? Never. Courage? Always.
• At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
• Join us.
• The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
• Design Seller Growth Program(s) to build seller commitment and drive GMV growth for SMB sellers (Small/ Medium size sellers).
• Run seller analysis to determine (a) which seller segments to prioritize, (b) what are the key seller actions required to grow GMV by seller segments, (c) what are the appropriate seller incentives (vouchers, Ads, traffic boost).
• Measure Program impact on GMV growth - Optimize Seller Growth Program(s) adoption rate, budget, and ROI; run A/B tests where needed.
• Execute the Seller Growth Programs; leverage high-impact features in seller centre (e.g. seller missions, Assortment Growth features) where relevant.
• Collaborate with cross-function teams including Category Managers, Account Manager Leads, Strategy, Product team to design and roll out Seller Growth Program(s) successfully.
• Run Seller Interviews to understand seller pain points to grow on Tik Tok Shop or feedback on Seller Growth Program(s).
• Full responsibility for regular or ad-hoc tasks.
• Minimum Bachelor's Degree or above.
• 3-5 years in ecommerce, merchant growth or new business unit setup.
• Very strong analytical skills, with good numerical sense.
• Able to design and execute programs end-to-end.
• Proficient in English, and fluent Thai.
• Ownership, hands-on, adaptive, detail-oriented, and aim for the highest standard.
• Strong understanding of platform mechanics, policy, social media, e-commerce, live streaming, and comfortable working in a fast-paced and dynamic environment.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Experience:

2 years required

Skills:

eCommerce, Google Ads, Biddable Media, English

Job type:

Full-time

• Possess a deep understanding of the real-time bidding process and how it affects digital media and eCommerce metrics.
• Understand the basic campaign structure, targeting options, best practices, and optimization strategies of Google Ads (especially for Search), Facebook Ads, TikTok Ads, Programmatic, LINE Ads Platform and In-app ads for Lazada and Shopee.
• Have a strong first-party audience mindset and be able to develop and apply website tagging and audience strategies for clients.
• Showcase your analytical skills to interpret data from ad, measurement, and analytics platforms to solve complex campaign and business problems for clients.
• eCommerce media planning with business mindset and understand of integrated communication.
• Develop dashboards for clients as well as for internal use to visualize data for ad, measurement, and analytics platforms including but not limited to Facebook Ads, Google Ads, Google Marketing Platform products, and other commerce related platforms. Orchestrate eCommerce and best practices across dentsu s business units, ensuring digital planning consistency and achievement of business KPIs.
• Spearhead eCommerce thought-leadership and bespoke innovations across wide array of client categories, multinational and local.
• Develop digital & data media strategies and tactics in providing solutions to client s business, media and sales objectives via integration of digital platforms and interactive channels.
• Ensure capability-building in digital and commerce in achieving Team and Business Units Revenue Targets.
• Administrate campaign workflow timelines, implementation, and post-campaign reports.
• Lead project coordination between clients, media partners, technology partners, and internal teams.
• What you will need to excel in this role 2-3+ years experience in biddable media, programmatic, eCommerce or ad technology preferred.
• Bachelor s degree in data, statistics, media, advertising, marketing or related fields or 1+ years experience in data analytics preferred.
• Knowledge of web programming and development, and app development would be a plus.
• Understanding of digital marketing, eCommerce and media metrics.
• Proficiency in Microsoft Excel and PowerPoint.
• Good command in written and spoken English.
• Very good communication skill.
• Location: Bangkok Brand: Dentsu X Time Type: Full time Contract Type: Permanent