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Skills:

Social media, Research, Copywriting

Job type:

Full-time

• Implement content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels.
• Create engaging and high-quality content like articles, blog posts, infographics, videos, and podcasts.
• Research and come up with content ideas that match the company s tone and values.
• Carry out paid content promotions and lead generation activities.
• Monitor KPIs to track and measure the success of content marketing campaigns.
• Work with internal and external stakeholders to ensure smooth content delivery across all channels.
• Keep up with current trends, news, and events relevant to the industry.
• Constantly find ways to improve the efficiency and effectiveness of content marketing strategies.
• Degree in Marketing, Communications, or a related field.
• Have a track record in content marketing, copywriting, and digital marketing.
• Possess strong skills in SEO, social media, and CMS.
• Possess excellent communication skills and can create engaging written or visual content for different audiences.
• Have strong analytical and problem-solving skills.
• Be a self-motivated individual who can work independently or as part of a team.
• Have great organizational skills and can handle multiple projects and deadlines.
• Be adaptable and able to learn new skills quickly.
• Familiar with Google Analytics or similar analytics tools (Would be an advantage).

Experience:

5 years required

Skills:

Product Design, Branding, English, Thai

Job type:

Full-time

• Create, and initiate brand communication roadmap, lead the execution plan to ensure the communication and implementation are effectively within the defined budget.
• Manage marketing campaigns across offline and online platforms to ensure the meet of customers expectations and to build the credibility of brand.
• Use data, insights to leverage creative artworks, for maximizing campaigns effectiveness.
• Set up campaigns objectives with measurable KPI, analyze the success of campaigns and present to top management team.
• Understand customer insights, market trends, and define compelling message for key brand communications.
• Ensure the correctness of brand asset application to all materials with the reinforcement of reviewing and signing off all materials via brand approval process by supervising creative works on advertising, product design and other forms of marketing to maintain consistency in branding.
• Provide professional recommendation to Business units team leaders to understand FWD brand values and attributes, and how we want consumers to perceive FWD as an insurance brand who helps change the way people feel about insurance.
• Represent local brand team to support new initiatives.
• Bachelor degrees in Marketing, Business, Communication or related.
• At least 5-7 years working experiences in marketing and communications or related.
• Good communication skill in Thai and English.

Skills:

Social media, Fast Learner

Job type:

Full-time

• Lead the development of channel including product assortment, merchandising, pricing & promotion across channels, and marketing strategic framework.
• Develop Promotion Campaign & activities plan for Big C Omni-channel sales channel including Line Call Chat shop & Big C On-demand, and acting as platform expert for LINE OA as well as other social commerce platform to enable effective and efficient trade marketing campaign execution.
• ESSENTIAL FUNCTIONS.
• Build and create theme Omni-channel promotion campaign and align with merchandising team to leverage sales by increasing customer penetration.
• Understand customer needs with professional data resource performance, gather & analyze data, info from campaign evaluation, ROI and market share to find out key source of Sales and transaction growth in order to synergize Omni-channel.
• Collaborate all strategy plan between functions incl. promotion, media, coupon, seasonal event and ensure all activities are delivered right for the customers.
• Align sale construction plan and ensure campaign and promotion will deliver on yearly budget, also the process on execution will be achieved.
• Monitor and track result of activity to ensure execution effectiveness.
• Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning.
• Providing strategic guidance and marketing supports to execution team.
• Work closely with creative team and other related team in executing marketing campaign.
• Develop activities plan for call-chat-shop & Big C On-demand channel in Hypermarket and Mini Big C to increase service awareness, customer acquisition and ultimately sales.
• Establish social media guidelines, social commerce techniques and tactics in order to equip Operations and customer service team to improve sales conversion.
• Monitor and analyze digital media performance in order to take action at corporate/ region/ province/ store level.
• Monitor market trends and competitors to identify opportunities for Big C.
• POSITION QUALIFICATIONS.
• Bachelor s Degree in Marketing, Business Administration, Communications or other related fields.
• Minimum 3 years working experience in Trade Marketing or marketing functions are required.
• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
• Strong analytical skill and logical thinking.
• Positive attitude, good team player, fast Learner and flexibility.
• Customer-oriented mindset and has understanding of social commerce/ online consumer behaviors.
• Has entrepreneur spirit and is a self-starter with sense of urgency.
• Positive, result oriented, entrepreneurial and self-motivating.
• Excellence communication ability and presentation skills.

Skills:

Data Analysis, Industry trends

Job type:

Full-time

• Understanding the Journey and Company-Wide Alignment mapping, designing, and improving interactions across the entire AIS customer experience. Rather than viewing each interaction as isolated, it recognizes that they form part of a larger journey.
• Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
• Data Analysis: Analyze customer behavior and transaction data to identify patterns a ...
• Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
• Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
• Manage, execute end-to-end and ensure all campaigns deliver to the right target and correspond to customer lifestyle appropriately (Set campaign budget, Configure campaign conditions, quota in PRC system).
• Collaboration: Work closely with AIS Internal Team such as marketing, Tech Team and customer service teams to integrate loyalty strategies across all customer touchpoints.
• Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
• Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
• Education: Bachelor s degree in Marketing, Business Administration, Economics, or a related field; Master s degree preferred.
• Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
• Track Record: Proven success in developing and managing customer loyalty programs.
• Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
• Technical Proficiency: Proficient in CRM software, data analysis tools, and loyalty management platforms.

Skills:

Finance, Market Analysis, Data Analysis

Job type:

Full-time

• To monitor, track and analyze Coverage Implement & Utilization as well as explore new business opportunities related to product portfolio.
• Analyze competition strategy in products & coverage competitive, Pricing, Communications and Distribution, Assess possible future move as well as proposed reaction strategy.
• Identifies and utilizes the customer data as an insight to provide executive summary report, including provide the analysis with the recommendation.
• Interact and collaborate with product and marketing teams to provide impactful analysis and insights that align with business objectives.
• Manage and prepare ad hoc reports and analysis as required.
• Bachelor s / Master degree in Business administration, Economics, Finance, or a related field.
• 7+ years of experience of experience in business analysis, market analysis, or similar role.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent communication and presentation skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with business intelligence tools such as Tableau, Power BI.
• Self-driven individual with strong will to learn, tackle the unknowns and contribute to the team and organization.
• Recruiter.
• Krittanoo Kunthanapukdee (กฤตนู กุลธนภักดี)

Experience:

2 years required

Skills:

Project Management, Marketing Strategy

Job type:

Full-time

• Strategic Planning: Develop and implement comprehensive marketing plans targeting tourists, focusing on seasonal trends and travel patterns.
• Digital Marketing Communication: Design and manage digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
• Campaign Management: Design and execute multi-channel marketing campaigns.
• Partnership Development: Establish and maintain partnerships with local tourism boards, travel agencies, hotels, and tour operators to increase brand visibility.
• Event Coordination: Plan and manage events and in-store experiences that appeal to tourists, such as cultural festivals, product demonstrations, and exclusive shopping tours.
• Market Research and Analysis: Conduct market research to understand tourist behaviors, preferences, and trends.
• Job Qualification:
• Bachelor s degree in Marketing, Tourism Management, Business Administration, or a related field.
• Have experience in marketing, preferably in the tourism or retail industry and strong understanding of tourism marketing and consumer behavior at least 3 Years.
• Previous experience in a retail environment, specifically with tourist-targeted marketing.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Advanced skills in content creation, including graphic design, video editing, and copywriting.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Proficiency in English and Mandarin Chinese; knowledge of additional languages is a plus.

Experience:

10 years required

Skills:

Market Research, Social media, English

Job type:

Full-time

• Lead the development of comprehensive integrated marketing communication strategies aligned with organizational goals and target audience preferences.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes to inform strategy development.
• Team Leadership and Management:
• Supervise and mentor a team of marketing professionals, including but not limited to copywriters, graphic designers, digital marketers, and social media specialists.
• Provide guidance, support, and professional development opportunities to team members to enhance their skills and capabilities.
• Campaign Planning and Execution:
• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to plan and execute integrated marketing campaigns across various channels such as digital, social media, print, events, and public relations.
• Oversee the development of creative assets, content, and messaging that resonate with target audiences and reinforce brand identity and positioning.
• Performance Analysis and Optimization:
• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
• Use data-driven insights to optimize marketing strategies, messaging, and channel mix to maximize ROI and achieve campaign objectives.
• Brand Management and Compliance:
• Ensure consistency and adherence to brand guidelines and messaging across all marketing communication channels and materials.
• Maintain compliance with relevant regulations, industry standards, and best practices in marketing and advertising.
• Cross-Functional Collaboration:
• Foster collaboration and alignment with cross-functional teams, including sales, product development, customer support, and external agencies, to ensure integrated and cohesive marketing efforts.
• Act as a liaison between marketing and other departments to facilitate communication and support collective business objectives.
• Bachelor s or Master s Degree in Marketing Communications, Mass Communications or related fields.
• More than 10 years of experiences in marketing communication or related with Team management.
• Have background experiences in media agency will be preferable.
• Experiences in shopping platform will be an advantage.
• Background knowledges in marketing communication, and marketing analysis.
• Understand the business trends, customer behavior, and be able to evaluate opportunities for growth.
• Good personality with strong communication and interpersonal skills.
• Strong creativity and project management skills, with budget management.
• Excellent command in English.