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Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Experience:
7 years required
Skills:
Marketing Strategy, Social media, Project Management, English
Job type:
Full-time
Salary:
negotiable
- Work with the local leadership and Head of Marketing to shape media and communications strategy, plan editorial pipeline and carry out media engagement for BCG across the priority media channels for coverage in key publications.
- Focus on building relationships with local Thailand media and regional/international media based in Thailand.
- Identify key events and conferences in Thailand and SEA for our spokespersons to join, speak at and network.
- Identify key industry organizations our spokespersons should be members of, or that BCG should collaborate with for co-branded initiatives.
- Work with and provide counsel to the senior leadership team, based on the marketing strategy that is aligned with business priorities.
- Develop and manage bespoke client-focused engagements that showcase BCG s expertise and experience to the desired target audience.
- Take the lead in end-to-end event/webinar management, from agenda-setting to post-event follow-up, for priority BCG engagements.
- Create/coordinate high-quality print and electronic communications for BCG s clients (direct mail, web, brochures, etc.) and the public at large for country-specific and regional distribution. Draft and/or edit op-eds, articles, publications, social media posts, and other marketing documents when required.
- Liaise with translators, and review marketing documents (e.g. op-eds, articles, written interview responses) translated from English to Thai to ensure translation quality aligns with business standards and requirements.
- Take the lead in drafting and distributing a quarterly marketing newsletter tailored specifically for Bangkok, collaborating closely with the local leadership team to curate content relevant for each issue.
- Work with AP Marketing and global practice area marketing teams to amplify BCG SEA activities to the wider BCG community.
- Lead and coach marketing administrators and executive assistants who support event management for Marketing events.
- What You'll Bring.
- Experience in Communications Marketing and a strong grasp of traditional and digital media with 5-7 years of related industry experience (In-house/agency).
- Excellent oral and written communication skills, along with the ability to analyze information and present data in a meaningful way.
- Clarity, tact, professionalism, maturity and consensus building skills - in writing, speaking and presenting information.
- Exceptional organizational and project management skills combined with an ability to multi-task and adapt quickly in a fast-paced and demanding environment.
- A keen sense of the market landscape and your finger on the pulse of current events, topics, and trends in Thailand relevant to our business.
- An ability to provide cultural or market-specific insights for Thailand.
- An ability to work independently and take initiative.
- Strong attention to detail, accurate and thorough.
- Bilingual fluency or business-level proficiency in English and Thai required.
- Be willing to travel (occasional travel within the SEA region).
- A strong network of relationships with local Thai business media.
- Experience working in a similar capacity within the professional services industry / corporate communications/public relations consultancy.
- Experience dealing with senior level stakeholders (internal or external).
- Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
- BCG is an E - Verify Employer. Click here for more information on E-Verify.
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Bangkok, Retail
,Marketing / Advertising
,Product / Brand Management
Retail,Marketing / Advertising,Product / Brand Management
Job type:
Full-time
Salary:
negotiable
- About TikTok.
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us.
- Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
- Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
- To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
- Status quo? Never. Courage? Always.
- At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
- Join us.
- The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
- In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.
- Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness).
- Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders).
- Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth.
- Continuously improve contents via A/B testing and performance monitoring.
- Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting.
- Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup.
- Make data-driven decisions for content improvement and media budget optimization.
- Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend).
- Provide regular budget updates and forecasts to key stakeholders.
- Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline.
- Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform.
- Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements.
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- At least 3 years of working experience with hands-on experience in online marketing.
- Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement.
- Strong executional ability, and high attention to detail for content accuracy.
- Excellent project management and stakeholder management.
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
5 days ago
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Phaya Thai, Bangkok, Marketing / Advertising
,Product / Brand Management
,Business Development
Marketing / Advertising,Product / Brand Management,Business Development
Skills:
Business Development, Contracts, English
Job type:
Full-time
Salary:
negotiable
- Education (Degree / Major): Bachelor's in Business Administration, Media, Marketing or relate field. Master's degree is a plus.
- 5-7 years of experience in marketing, content partnerships or business development, or media acquisition roles, preferably in video streaming, OTT, or entertainment industry.
- Strong commercial acumen and experience in negotiating contracts.
- Excellent analytical and problem-solving skills to derive insights from data.
- Ability to work collaboratively with cross-functional teams.
- Creative mindset to develop innovative marketing strategies.
- fluent in Thai and English, both written and verbal.
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Phaya Thai, Bangkok, Marketing / Advertising
,Product / Brand Management
Marketing / Advertising,Product / Brand Management
Job type:
Full-time
Salary:
negotiable
- Lead complex negotiations with international telecom operators to secure optimal wholesale rates, services, and contractual terms for roaming agreements.
- Ensure that all deals support both immediate business goals and long-term growth objectives.
- Financial Analysis & Business Profitability:Conduct in-depth analysis of roaming-related costs and revenues to evaluate profitability.
- Identify growth opportunities and develop strategies to optimize financial performance in international markets.
- Partner Relationship Management:Cultivate and maintain strong, mutually beneficial relationships with global telecom partners, fostering long-term collaborations.
- Act as the primary liaison for international roaming partnerships, ensuring seamless communication and alignment on strategic objectives.
- Performance Reporting & Strategic Insights:Prepare comprehensive reports on wholesale roaming operations, including financial performance, market trends, and emerging opportunities.
- Provide data-driven insights and strategic recommendations to enhance service offerings, operational efficiency, and market positioning.
- Education (Degree / Major): Master s degree MBA, Finance, Economics or others
- Working experience: 5 Years in Business Negotiation / International Business / have experience in international wholesale business will be given special consideration.
- Expert area(s): Excellent in English writing and communication, Negotiation and coordination skills, Proficient in Microsoft Office.
- Other qualification: Exhaustiveness, Logical thinking, management skill, well-organize, fast learning, positive thinking, etc.
2 days ago
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Bangkok, Retail
,Marketing / Advertising
,Public Relations (PR)
Retail,Marketing / Advertising,Public Relations (PR)
Job type:
Full-time
Salary:
negotiable
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
- Why Join Us.
- Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
- Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
- To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
- Status quo? Never. Courage? Always.
- At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
- Join us.
- The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
- In this role you will.
- Develop strategic seller marketing communication through seller's marketing channels and PR news.
- Manage key tasks with external agencies e.g. PR agencies or media agencies to develop holistic seller marketing plan.
- Initiate suitable marketing activations based on business objectives, both regional and local team's directions.
- Responsible for the end-to-end execution of B2B marketing communication, including creative assets development, budget management, agency management, PR communication development and media coverage tracking.
- Conduct seller/creator showcases or seller/creator interviews to develop seller's communication and PR news to amplify seller's success through key channels.
- Make data-driven decisions for content improvement and media budget optimization.
- Coordinate closely with seller management team, commercial team and corporate communication team to align business direction and gather cross-functional team's requirements.
- Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each channels.
- Cooperate with regional teams to provide updates and country's action plan.
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Minimum 3 years of work experience with B2B marketing (platform-to-seller) or public relations.
- Proficiency in both earned and paid PR media.
- Strong executional ability, and high attention to detail for content accuracy.
- Excellent project management and stakeholder management.
- Social media management and event marketing marketing is a plus.
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
5 days ago
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Skills:
eCommerce, Excel, English, Korean
Job type:
Full-time
Salary:
negotiable
- Leads CE Online Business team to drive sales growth and deliver premium customer experience at Samsung eStore and be the top best-selling brands on Pure Player platforms in Thailand with the best of Samsung's wide range Product Portfolio.
- Develop and execute the online sales strategy for CE products, ensuring alignment with overall business objectives.
- Lead initiatives to enhance sales performance and profitability across D2C and Pure player platforms.
- Channel Management: Supervise the D2C channel team, including one sub-part manager and four sales specialists, focusing on customer experience and sales optimization.
- Manage pure-player accounts, supported by one sub-part manager, three sales specialists, and a performance marketing expert, ensuring channel growth and operational efficiency.
- Sales Performance: Achieve revenue and profitability targets across all online channels.
- Analyze and monitor KPIs, implementing data-driven improvements to drive growth.
- Cross-functional Collaboration: Coordinate with marketing, supply chain, and IT teams to enhance campaigns, ensure inventory availability, and optimize platform performance.
- Work with the performance marketing team to deliver tailored campaigns that maximize channel efficiency.
- Market Intelligence: Stay ahead of market trends, customer behavior, and competitor activities to refine online strategies.
- Utilize analytics and insights to identify opportunities and address challenges effectively.
- Qualifications Bachelor / Master degree with 10+ years of relevant work experience within a fast-growing eCommerce environment.
- Must be system oriented as well as computer literate and advanced user of MS Office applications (Excel, PowerPoint, Word, etc.).
- Proficiency in building clear and concise presentations to be used with C-Level Management.
- Strong analytical skills to be able to track and generate data-based insights on a weekly basis.
- Solid experience in directly managing the region's key pure players.
- Excellent analytical, problem-solving, commercial, and technical skills.
- Conceptual, strategic and must embrace being an owner and getting involved in the details of the business.
- Must possess interpersonal skills in order to build strong positive people relationships.
- Comfortable in a collaborative environment; flexible and open to ideas from all areas and levels of the organization.
- Ability to multitask efficiently, while being well organized and maintaining high attention to detail.
- High level of commitment and organization skills for handling high visibility projects efficiently without missing milestone delivery to top management.
- Excellent time management to work on tight deadlines and handle the pressure of last-minute requests.
- Ability to operate comfortably and optimally in a fast-paced and highly dynamic environment.
- Knowledge of e-commerce trends, competitive landscape, and digital customer experience.
- Experience as a category sales manager in the digital space with strong sales acumen.
- Comfortable interpreting sales and web traffic data and deriving actionable insights.
- Strong understanding of data reporting and digital advertising best practices.
- Possess an innovative and solutions-oriented mindset.
- Demonstrated ability to learn quickly, and manage change effectively.
- Strong understanding of market dynamics and technology.
- Excellent communication, presentation and interpersonal skills.
- Fluent in English (Korean is a plus).
- Skills and Qualifications
3 days ago
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