1.) Assist Head of brand to evaluate market landscape and identifying brand gaps and developing actions to strengthen brand positioning in the market.

2.) Identify Issue & opportunity for brand to maximize performance focusing on assigned campaigns and projects.

3.) Lead team in-market execution and activation for the brand.

4.) Prepare communication development and initiate communication brief with clear channel/touch points selection base on objective of projects and brand.

5.) Work with customer development and execution agencies to deliver excellent deployment in-market.

6.) Understand impact and control brand budget planning and key marketing KPIs.

7.) Perform other related duties as assigned.