Key Responsibility:

• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Plan, lead and continue improving end-to-end customer shopping experience from listening and reacting to customer feedback, develop new potential service or products, monitoring and strive for the best customer service to ensure min. 95% customer satisfaction.
• Plan to improve customer services and helpdesk to support both internal and external customer ‘s satisfaction – speed, response time, etc. Also, need to monitoring customer behavior and providing trend or opportunity to business.
• Continuously explore and develop new services to improve a better customer shopping experience as well as to enhance ecommerce ecosystem in order to get new sales opportunities as well as cost-saving.
• Managing UX and UI on Makro own platform in order to deliver a great customer shopping experience – included E-commerce & mobile technology, payment channel, delivery services initiative for the new segmentation i.e. corporate, wholesales through online channels.
• Establish marketing intelligence dashboard to help overall business monitor, manage and improve productivities and maintain high level of SLA (service level agreement).
• Ensure the negotiation & conclusion of contracts with key e-commerce partners through appropriate propositions.
• Ensure of E-commerce legislation such as customer privacy, customer confidentiality, internet-based patent, taxation, etc.

Qualifications:

• Minimum Bachelor or higher level in Sociology, Psychology, Economics, Marketing, Data, Mathematics, Actuarial Science.
• Minimum 8 years of background in E-Commerce and Team Management and having proven track record in E-commerce, Consulting, Analytics, Marketing.

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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