Key Responsibility:

• To initiate, develop and execute Corporate Campaign, long-term trade scheme and instore execution for both sell in and sell out mechanisms
• To closely work with Marketing Team to develop channel-specific trade tool sales kit and instore materials
• To closely work with Operations to deliver Corporate Campaign to sales team and act as a center for channel, regarding trade part.
• To evaluate and analyze promotions performance and effectiveness and recommend the appropriate corrective plan to close the gap (if any) and better plan for future
• To deliver excellent insight into trade performance in order to shift the better business performance and collaborate with related stakeholders closely
• To prepare and conduct trade gap analysis and initiate trade plan and its activities
• To quantify and value all future trade plan activity and forecasting potential trade
• To prepare and brief periodic plan including required mechanic, space allocation etc. to team
• To ensure appropriate lead-times are identified and controlled to delivers all KPIs

Qualifications:

• Bachelor’s degree or higher in Marketing, Business Management and Trade or any related field.
• Having at least 5 years of experiences in Trade Marketing, Trade Planning, Campaign and Promotion

• FMCG business background would be preferable.

• Microsoft office especially Advance in Microsoft Excel applications to automate and simplify data analysis
• Stakeholder Management
• Data Analysis and Report preparation
• Promotion Planning and Analytic

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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