SME Channel communication and Campaign Manager

This role is responsible for developing and executing successful marketing campaigns to drive customer acquisition and growth within the Small and Medium Enterprise (SME) segment. The ideal candidate will have a strong understanding of marketing principles, data analysis, and digital marketing channels.

Key Responsibilities:

• Campaign Strategy & Execution: Develop and implement effective marketing campaigns across various channels (e.g., digital, social media, events) to target specific SME segments and drive lead generation.
• Data Analysis & Reporting: Extract data from multiple sources, analyze campaign performance, and leverage insights to optimize marketing strategies and improve business performance.
• Audience Targeting: Identify target audiences, their needs, and their online behavior to develop highly effective and engaging marketing campaigns.
• Channel Optimization: Identify and explore new opportunities within existing marketing channels to increase sales and improve ROI.
• Strategic Partnerships: Build and maintain strong relationships with key partners and alliances within the SME ecosystem.
• Budget Management: Prepare and manage the marketing budget, ensuring efficient allocation of funds across different channels and campaigns.
• Content Creation & Approval: Oversee the creation and approval of high-quality marketing materials, including website banners, brochures, social media posts, and other relevant content.
• Performance Monitoring & Optimization: Track campaign performance, analyze key metrics (e.g., website traffic, conversion rates, ROI), and make necessary adjustments to improve campaign effectiveness.

Required Skills:

• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Experience in digital marketing, including SEO, SEM, social media marketing, and content marketing
• Proficiency in data analysis tools (e.g., Google Analytics, CRM software)
• Strong project management and organizational skills
• Ability to work independently and as part of a team

Qualifications

• Bachelor's degree in a related field
• Experience: Demonstrable marketing experience and a willingness to learn.
• Audience insight: Proven ability to identify target audiences and create effective marketing campaigns.
• Analytical skills: Familiarity with web analytics tools and the ability to analyze SME behavior.
• Collaboration: Represent the marketing team to cross-functional groups, including product management, sales, and customer support.
• Market Research and Project Management: Background in market research and project management.

SME Marketing Communications Specialist

This role is responsible for developing and executing effective marketing communication strategies to promote products, services, and brand awareness within the Small and Medium Enterprise (SME) segment.

Key Responsibilities:

• Develop Marketing Communication Strategies: Create and implement comprehensive marketing communication plans for SME target audiences across various channels.
• Coordinate with IMC Team: Collaborate closely with the Integrated Marketing Communications (IMC) team to plan, develop, and distribute marketing and sales materials for the SME segment.
• Channel Management: Work closely with channel teams to ensure all SME communication channels and campaigns are aligned with business objectives and effectively reach the target audience.
• Creative Oversight: Oversee all SME marketing artwork and media, including direct communication, online presence, website content, and digital media.
• Budget Management: Manage and control the SME marketing budget effectively, ensuring optimal allocation of funds across different channels and campaigns.
• Initiative Development: Proactively identify and propose new marketing initiatives and campaigns to support SME business growth and achieve successful outcomes.

Required Skills:

• Strong understanding of marketing principles and best practices
• Excellent communication and interpersonal skills
• Experience in developing and executing marketing campaigns across various channels
• Proficiency in project management and organizational skills
• Strong analytical and problem-solving skills

Qualifications

• At least bachelor's degree.
• Have at least 3 years’ experience of relevant professional experience in brand management/ brand marketing experience.
• Proactive and results oriented thinker who would flourish in an entrepreneurial environment where new ideas are championed.
• Communicates clearly and succinctly in both oral and written forms.
• Demonstrated interest and enthusiasm for marketing and communications (advertising, digital marketing, pr, media)

Incentive Program Analyst

This role is responsible for designing, implementing, and managing an effective incentive program to drive sales performance. The ideal candidate will have a strong analytical background and the ability to work cross-functionally with sales, finance, and product teams.

Key Responsibilities:

• Develop and Implement Incentive Programs: Design and implement well-structured incentive schemes aligned with company strategy and sales objectives.
• Communication & Training: Effectively communicate incentive program details to sales teams and provide user-friendly tools and resources to help them understand and maximize their incentives.
• Performance Analysis: Analyze the relationship between incentive payouts and business performance. Forecast sales performance by product, region, and other key metrics. Simulate incentive budget spending based on different scenarios.
• Data Management & Reporting: Build and maintain dashboards to track individual and team incentive payouts and performance. Sync data sources on revenue and margin from relevant teams to accurately calculate incentive performance.
• Product Knowledge & Accuracy: Understand enterprise products and coordinate with analysis and product teams to ensure the accuracy of product masters before generating performance reports.
• Sales Target Setting: Prepare sales targets by product, region, and individual seller. Review and adjust target allocations for employee transfers or resignations.
• Process Improvement: Coordinate with working teams to automate data processing and reporting, reducing manual work and minimizing calculation errors.

Required Skills:

• Strong analytical and problem-solving skills
• Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau)
• Excellent communication and interpersonal skills
• Strong understanding of sales processes and incentives
• Ability to work independently and as part of a team

Qualifications

• At least bachelor's degree.
• Have at least 3 years’ experience of relevant professional experience in brand management/ brand marketing experience.
• Proactive and results oriented thinker who would flourish in an entrepreneurial environment where new ideas are championed.
• Communicates clearly and succinctly in both oral and written forms.
• Demonstrated interest and enthusiasm for marketing and communications (advertising, digital marketing, pr, media)