Job Summary :

Strategy and execute data-driven loyalty programs using AIS Points, Serenade, and myAIS app to boost customer engagement. Analyze behavior to personalize offers and segment marketing strategies. Partner with external businesses to enrich our loyalty program and expand reach. Collaborate across marketing, sales, and customer service for seamless loyalty integration. Measure and improve program effectiveness through data insights.

Job Description :

• Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
• Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
• Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
• Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
• Collaboration: Work closely with marketing, sales, and customer service teams to integrate loyalty strategies across all customer touchpoints.
• Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
• Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.