DUTIES AND RESPONSIBILITIES

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

JOB SPECIFICATION

• At least 5 years of experience in marketing in the retail business.
• Background in marketing from Lifestyle brand is preferred.
• Experience in overall marketing management.
• Able to understand and analyze profit and loss for proposing commercial action,
• Analytical skill
• Negotiation skill
• Problem solving skill
• Work under pressure
• English is a must