Key Responsibilities:

• Lead the development of comprehensive integrated marketing communication strategies aligned with organizational goals and target audience preferences.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes to inform strategy development.
• Supervise and mentor a team of marketing professionals, including but not limited to copywriters, graphic designers, digital marketers, and social media specialists.
• Provide guidance, support, and professional development opportunities to team members to enhance their skills and capabilities.
• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to plan and execute integrated marketing campaigns across various channels such as digital, social media, print, events, and public relations.
• Oversee the development of creative assets, content, and messaging that resonate with target audiences and reinforce brand identity and positioning.
• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
• Use data-driven insights to optimize marketing strategies, messaging, and channel mix to maximize ROI and achieve campaign objectives.
• Ensure consistency and adherence to brand guidelines and messaging across all marketing communication channels and materials.
• Maintain compliance with relevant regulations, industry standards, and best practices in marketing and advertising.
• Foster collaboration and alignment with cross-functional teams, including sales, product development, customer support, and external agencies, to ensure integrated and cohesive marketing efforts.
• Act as a liaison between marketing and other departments to facilitate communication and support collective business objectives

Qualifications:

• Bachelor’s or Master’s Degree in Marketing Communications, Mass Communications or related fields.
• More than 10-15 years of experiences in marketing communication or related with Team management.
• Have background experiences in media agency will be preferable.
• Experiences in Shopping Mall platform will be an advantage.
• Background knowledges in marketing communication, and marketing analysis.
• Understand the business trends, customer behavior, and be able to evaluate opportunities for growth.
• Good personality with strong communication and interpersonal skills.
• Strong creativity and project management skills, with budget management.
• Excellent command in English.