Marketing Commercial Associate

atThai Beverage PCL

Marketing Commercial Associate


We are looking for a dynamic and data-driven Marketing Commercial Associate with experience in platform business, focused on customer acquisition, retention, and performance tracking. This role will play an essential part in developing, launching, and optimizing marketing campaigns to grow our customer base and increase customer loyalty. The ideal candidate will have a hands-on approach to campaign management, along with the analytical skills to measure and report on campaign effectiveness independently.


Key Responsibilities

Customer Acquisition & Retention: Design and execute customer acquisition and retention strategies that align with business goals and drive growth in the platform ecosystem.

Campaign Development: Create and launch effective marketing campaigns across multiple channels, including social media, email, and digital advertising, to reach target audiences.

Performance Tracking: Independently track, analyze, and report on campaign performance and results, making data-driven adjustments to optimize outcomes.

Market Analysis: Conduct ongoing market and competitor analysis to inform strategies, positioning, and campaign planning.

Collaboration: Work closely with the sales, product, and content teams to align marketing efforts with business objectives and ensure consistency across all touchpoints.

A/B Testing: Implement and oversee A/B testing of campaigns to refine messaging, creatives, and target audiences.


Skills & Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: Minimum of 4-5 years in a marketing or commercial role within a platform business, with a proven record in customer acquisition and retention.

Technical Skills:


• Proficiency in digital marketing tools (e.g., Google Analytics, CRM systems, social media platforms).


• Strong data analysis skills to assess campaign performance and customer trends.


• Familiarity with email marketing and automation tools (e.g., HubSpot, Mailchimp) is a plus.

Campaign Management: Hands-on experience creating, managing, and optimizing digital marketing campaigns independently.

Communication: Strong verbal and written communication skills for crafting compelling messaging and collaborating effectively with stakeholders.

Analytical Mindset: Ability to interpret metrics and make recommendations based on data insights, including ROI and key performance indicators


Contact Information :-


CW Tower, Ratchadapisek Road, Huai Khwang Huai Khwang, Bangkok

Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Assistant
Job type
  • Full-time
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Company overview

Size:50000 employees
Industry:Food and Beverage / Catering
Location:Bangkok
Website:www.thaibev.com
Founded in:2003
Ranking:4/5

ThaiBev was established in 2003 to consolidate a number of leading spirits and beer businesses in Thailand belonging to our founding shareholders and other investors. In 2006, we registered ThaiBev's listing on the Singapore Exchange ("SGX"), and subsequently expanded to the non-alcoholic beverage a ... Read more

Why join us: Limitless Opportunities.. We believe ... in human potentials for greatness We believe ... challenges make people grow We believe ... by developing others, we grow ourselves Career: ThaiBev offers the opportunities to reach your highest potentials Because we believe in everyone's potentials ... Read more

Head office: 14 ถนนวิภาวดีรังสิต แขวงจอมพล เขตจตุจักร กรุงเทพมหานคร 10900
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