Responsibilities

• Working closely with key stakeholders to understand the current market situation and to devise and implement a marketing plan according to our brand objectives and strategies i.e. brand communication, advertisement, development of packaging and new product development.
• Researching/ Studying market opportunity for current and new product development to ensure the business direction alignment
• Responsible for planning digital, media and PR to ensure all event activities communicated to targeted groups obviously.
• Creating and utilizing new communications channel to enhance sales opportunities (especially digital and social media)
• Implement 360 communication plan and follow up marketing campaign according to master plan of marketing by working closely with agencies and internal marketing communication team
• Monitor all brand activities are smoothly executed and aligned with brand strategy
• Monitoring the sale performance
• Analyze market, competitors, and consumer data to evaluate brand and campaign performance
• Track and manage marketing spending of assigned projects

Requirements

• Bachelor degree or above in Marketing / Business Administration / Management or and related field
• At least 5 years’ experience in Marketing / Brand Management / Brand Strategy will be advantage
• Knowledge of 360 marketing communications and media management both offline and online
• Experience in using Nielsen, Consumer Panel, Brand Health and Sales data
• FMCG project management skills
• Excellent communication with influencing skills and ability to engage cross functional teams effectively
• Fluent in English language
• Presentation and storytelling skills
• Demonstrate leadership and strong project ownership
• Good organization and planning skills
• Good attitude and work well under pressure and ambiguity under short timeline
• Passionate, active, result oriented, strive for the best
• Strong in computer skill (Excel, Power point)