Job Description

• Attend at key consumer and trade facing events, within the Asean region, where necessary interfacing with Asean Sales teams & their distributor sales team networks, to act as the key representative for Spirits brand portfolio.
• Assist in the development of brand education and support materials, by reporting back to International Sales further to being in the trade.
• Provide structured feedback from the consumers / customers & markets to assist our Brand Management and NPD functions in assessing relevant consumer and trade trends.
• Ensure that brand positioning and brand tone of voice is ‘on brand’, and being communicated consistently on message by our RTM distributors in market.
• Support the brands contents strategy where agreed with the Digital Brands Manager, deliver on time and to brand requirements.
• Work with agencies to activate events on brand, where there is a requirement for brand presence with tastings and / or master classes.
• Work with freelance ambassadors (when appropriate), ensuring that they have the required knowledge and tools to represent the brands effectively and appropriately.
• Work with distributor and in market retained agencies to generate and conduct a program of consumer events in line with annual targets.
• Regular report of all activities against targets, competitor activity and market activity.
• On occasion, host the customer visits to our distilleries, help hosting distillery tours, conduct master classes and to enthuse and be passionate about our brands whilst educating our customers on the brands, their essence and their taste profile.

Qualifications

• Bachelor’s degree, preferably having a professional marketing or business degree.
• Minimum 3 years of experience in Sales, Sales Training or Marketing
• Strong background in spirits, either through professional experience or personal interest (Certificate is an advantage)
• Fluent in English and Thai