Responsibilities:

1. Strategic Communication Leadership:

• Develop and implement comprehensive, data-driven communication strategies that effectively inform, educate, and engage sellers.
• Design content strategies to highlight platform updates, policies, campaigns, product enhancements, and best practices.
• Continuously measure and refine communication effectiveness to maximize engagement and awareness.
• Manage team of 3-4 people

2. Crisis Management & Policy Implementation:

• Serve as the primary point of contact for seller communication during crises, ensuring prompt and agile updates.
• Implement regional policies into communication, ensuring clear understanding and adoption by sellers.

3. Venture Performance & Benchmarking:

• Monitor and drive performance metrics to ensure local communication effectiveness aligns with or exceeds regional benchmarks.
• Partner with key departments—including campaigns, product, marketing, platform governance, legal, and branding—to align communication
• Actively contribute to knowledge sharing within the regional communication leads, fostering best practice adoption.

4. Cross-Functional Collaboration:

• Partner with key departments—including campaigns, product, marketing, platform governance, legal, and branding—to align communication initiatives with organizational priorities.
• Lead the creation of compelling, on-brand content for diverse channels such as pop ups, IM chat, email, newsletters, and LazMagazine.

5. Seller Insights & Advocacy:

• Act as the voice of sellers within the organization by gathering feedback to identify pain points and opportunities for improvement.
• Collaborate with internal teams to address seller concerns proactively, enhancing the overall seller awareness.

6. Dynamic Adaptability:

• Navigate and adapt to rapidly changing market dynamics, team structures, and project requirements with agility.

Requirements:

- 3-5 years of relevant experience in marketing and communication

- Strong logical thinking, have capability to structure problems, identify insights and act

- Strong ownership and self-driven, go extra miles, ensure high quality process and output

- Strong communication and stakeholder management with willingness to interact, share ideas and work with individuals from other departments and regional

- Creativity and ideation

- Willingness to learn in a fast-moving environment

- Resourceful and can solve problem independently

- Fluent in English and Thai

- Experience with e-commerce or platform company is a plus