We are seeking a dynamic and analytical Associate, Traffic Operations to join our ecommerce team. As a Associate, Traffic Operations, you will be responsible for driving and optimizing traffic, managing media campaigns, and improving onsite conversion rates. You will collaborate with various teams, including marketing, analytics, and products development, to enhance the visibility and performance of the project. The ideal candidate has a strong understanding of digital marketing, traffic analytics, and onsite optimization strategies.

Responsibilities:

• Manage and optimize traffic flow for the AChoice platform in Thailand
• Drive targeted traffic to our ecommerce platform through effective media planning and campaign management
• Optimize media campaigns across various channels, including onsite assets, display advertising, social media advertising, and affiliate marketing
• Monitor key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS) to evaluate campaign effectiveness and make data-driven optimizations
• Collaborate with cross-functional teams, including marketing, product, and merchant operations to align on traffic goals and initiatives.
• Conduct ongoing analysis of website traffic and user behavior using web analytics tools to identify areas for improvement and implement traffic optimization initiatives
• Optimize onsite elements, including landing pages, calls-to-action, navigation, and user experience, to improve conversion rates and overall site performance
• Stay updated on industry trends, new technologies, and best practices in ecommerce traffic acquisition and conversion optimization
• Collaborate with web development teams to implement technical enhancements and optimize website performance
• Provide regular reports and insights to stakeholders on traffic performance, media campaign effectiveness, and onsite conversion rates
• Working and communicating with internal to set up all the tools
• Proficient in ecommerce platform tools

Requirements:

• Bachelor's degree in marketing, business, or a related field
• 3 years+ proven experience in traffic acquisition and conversion optimization within the ecommerce industry
• Fluent in English; strong cross-team communication, promotion, and execution skills.
• Responsible, self-driven, goal-oriented, and good at communication and coordination.
• Proficiency in using analytics tools, able to analyze traffic and user behavior
• Familiarity with conversion rate optimization (CRO) strategies and analysis
• Solid understanding of key performance metrics and tracking methodologies
• Strong analytical and problem-solving skills with the ability to derive actionable insights from data
• Knowledge of ecommerce platforms, content management systems, and website optimization techniques
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
• Stay updated on industry trends and advancements in digital marketing and traffic acquisition