Marketing Solutions is a strategic function in growing Lazada revenue and profitability. The regionally aligned direction is to invest in our top account by partnering with commercial team in enabling the media planning, digital marketing, and ads product selling capabilities across commercial organisation. This role is part of the initiative to raise the bar of Lazada organizational capbilities in regards to such capbilities e.g. media planning/ digital marketing/ ads product selling.

Job Description

• Lead a team of Strategic Account Marketing Solutions Consultants in driving the media investment of an assigned portfolio of strategic accounts
  • Manage accounts and relationships with different local and regional stakeholders
  • Become a platform and product expert, and be the go-to person for Lazada's and external advertising solutions, media planning, strategy, optimization, and measurement for partners. Advise and consult with global brands and their media agencies on budget allocation, optimization, and performance tracking.
  • Understand managed clients’ consumer funnel, goals, and strategy and help the team strategize on how to consult with their accounts partners while driving partner satisfaction, business results, and investment growth through media solutions
  • Provide strategic and technical directions on how the team can support brands/sellers/their agencies to build efficient media plans (from planning to execution to post-mortem)
  • Enable Commercial stakeholders and your team to manage the full sales cycle, from developing joint business plans and pitching to closing for new strategic accounts and growing existing accounts through effective strategies, including budgeting, optimization, and solution adoption.
  • Collaborate and coordinate closely with regional and local cross-functional teams (commercial category teams, onsite, and data) to execute media activities and projects seamlessly.

Required Qualifications

• Bachelor degree’s in business, or equivalent experience.
• At least 6 years in account management, digital marketing, or media sales that includes data-driven analysis of campaign performance.
• A strong Understanding in digital marketing especially on online advertising solutions.
• Account Management/Sales skill with passion in doing sales roles.
• Analytical skills. Proficiency in MS Excel and other data tools.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to navigate in ambiguity in a fast-paced environment with multiple priorities.
• Project management skills with ability to work effectively in a cross-functional capacity.
• Ability to speak and write in English and Thai fluently and idiomatically.
• Direct Experience in E-Commerce or fast-moving tech companies.
• Hands-on advertising/media planning experience especially Facebook and Google Ads.
• Experience in managing brands or large client accounts
• 3 or more years’ experience in leadership role and/or team management