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Regional Product Marketing Manager - Bangkok

atLazada (Thailand) Co., Ltd.

Job Description :

  • Develop and execute comprehensive product marketing strategies that align with overall business objectives and drive revenue growth, backed by experiences of successful product launches and go-to-market strategies.
  • Lead cross-functional project team to launch new products and features, ensuring seamless execution and market success, with demonstrable experience in managing complex projects and driving cross-functional collaboration.
  • Develop and execute integrated marketing campaigns that drive awareness, engagement, and adoption of Lazada Marketing Solutions on-site products
  • Manage operation team to create compelling and informative marketing content across various own channels, including platform, website, email, and events.
  • Collaborate with the sales team to develop effective sales enablement materials and training programs
  • Manage projects to setup new effective communication channel
  • Measure and analyze campaign performance, optimizing strategies for maximum efficiency, with a data-driven approach to decision-making and continuous improvement.
  • -Manage market research initiatives to to identify product improvements, customer needs, competition

Requirements/Qualifications(must have) :

  • Bachelor's degree in Marketing, Business, Statistic, Engineering or a related field.
  • 5+ years of experience in product marketing, consumer marketing, performance marketing, B2B marketing with a proven track record of success in the e-commerce or advertising industries, including successful project launches, campaigns, or initiatives that resulted in measurable business impact.
  • Strong leadership and communication skills, with the ability to influence and motivate cross-functional teams.
  • Deep understanding of e-commerce platforms, advertising solutions, and digital marketing strategies.
  • Expertise in developing and executing product marketing strategies, including positioning, messaging, and go-to-market plans.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
  • Experience in managing and mentoring junior team members.
  • Experience working with Product team and understand key workflow
  • Expertise in advance data analysis & data visualization
  • Experience in managing/improving marketing operation workflow (CRM, Marketing automation, Personalization recommendation)
Experience required
  • 5 years
Career level
  • Middle Level
  • Senior Level
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:500-1000 employees
Industry:Retail
Location:Bangkok
Website:www.lazada.co.th
Founded in:2012
Ranking:4/5

Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – we connect this vast and diverse region through our technology, logistics and payments capabilities. Today, we h ...

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Why join us: At Lazada, we’re setting new standards for eCommerce, and we’re doing this by bringing out the best in our people. We value curiosity and passion in creating the right environment using technology and tools that allow the best ideas to surface from our people. We experiment, we learn, and we do bett ... Read more

Head office: 29th floor, Bhiraj Tower, Emquartier
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