We are seeking a dynamic B2B Senior Associate/Manager in Product Marketing to drive the success of our Lazada Sponsored Solutions within the e-commerce landscape across Southeast Asia (Thailand, Vietnam, Philippines, Indonesia, Singapore, Malaysia). The ideal candidate will possess a unique blend of product, technical, and B2B marketing expertise, with a strong understanding of e-commerce platforms and digital advertising business. In this role, you will lead B2B advertising product positioning, content development, and market research, while collaborating with cross-functional teams to ensure successful regional product launches and campaigns.

Responsibilities:

● B2B Product Positioning and Narratives:

○ Develop compelling B2B product positioning and narratives that resonate with our target customers and differentiate our solutions in the Southeast Asia region.

○ Understand the unique value propositions of Lazada Sponsored Solutions and articulate them clearly to internal and external stakeholders.

● E-commerce Expertise:

○ Demonstrate a deep understanding of e-commerce platforms, their economic models, and the value they provide to sellers.

○ Leverage this knowledge to shape B2B product strategies and marketing campaigns that drive seller engagement and success.

● Content Development and Project Management:

○ Lead the development of engaging and informative marketing content for assigned product domains and projects.

○ Manage product launches from conception to execution, ensuring consistent communication with stakeholders and timely delivery of deliverables.

○ Contribute to the success of B2B marketing campaigns, primarily through owned channels.

● Market Research and Analysis:

○ Conduct thorough market research to identify target seller customer segments, understand their needs, and analyze product use cases.

○ Develop detailed seller personas to guide product positioning and messaging.

● Sales Enablement and B2B Marketing Operations:

○ Partner with the sales team to provide them with the necessary knowledge and tools to effectively pitch Lazada Sponsored Solutions.

○ Manage key B2B marketing operations, including governance, traffic generation and more.

Qualifications:

● Education: Bachelor's degree in Business, Marketing or related fields.

● Experience: 5+ years of experience in product marketing, preferably in e-commerce, B2B and/or advertising industries in Southeast Asia.

● Skills:

○ Strong understanding of e-commerce platforms, advertising solutions, and B2B marketing strategies.

○ Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

○ Proven track record of developing compelling B2B product positioning and narratives.

○ Project management experience, with the ability to lead cross-functional initiatives.

○ Analytical skills, familiarity with marketing analytics tools, experience conducting market research and e-commerce