ROLE & RESPONSIBILITY

1. Sales and marketing strategy

• Develop and implement innovative sales and marketing strategies to increase revenue, customer engagement, and market share.
• Collaborate with the marketing team to improve social media presence
• Optimize delivery businesses (Grab / LINE Man) e.g. Ad spending, promotions

2. Business plan and Partnership Development:

• Enhance business plans, setting clear goals and KPIs for the restaurant's success.
• Develop strategic initiatives and quick-wins to improve performance across all restaurants / segments
• Lead expansion initiatives, including identifying new markets, opportunities for growth, and potential new concepts.
• Develop other initiatives to enhance operations of the restaurants (e.g. SOP, recruitment process, service incentives)

3. Internal Communication and Team Leadership:

• Ensure clear and effective communication across all levels of the organizations.
• Improve internal meetings at BoD level and at outlet level (e.g. agenda and key metrics for BoD discussion).

SPECIFICATION

• Ideal Age Range: 28–45 years
• Minimum Experience: 5-7 years. Expertise in the F&B industry. Consulting Experience
• Bachelor's degree in Business Administration, Hospitality Management, or a related field.
• Proven experience in the F&B industry, either in management, operations, or consulting roles.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Knowledge of foodservice technologies, software, and systems.