Main Purpose of the Role

Straumann Group is seeking a passionate and results-oriented Marketing Specialist to join our dynamic Ortho business unit. This is an exceptional opportunity to shape the future of orthodontics by driving innovative marketing campaigns that resonate with our target audience.

As a Marketing Specialist, you will be instrumental in enhancing our digital footprint and fostering strong brand engagement. You will develop and implement comprehensive marketing strategies that drive customer acquisition, loyalty, and growth. By leveraging a mix of digital and traditional channels, you will create compelling campaigns that position our orthodontic solutions as industry leaders.

This role offers a unique chance to contribute to a groundbreaking business unit and make a tangible impact on the orthodontic landscape. If you are a strategic thinker with a proven track record in digital marketing and a passion for the healthcare industry, we encourage you to apply.

Responsibility

• Develop and implement comprehensive marketing plan by mix of digital and traditional channels to captivate & engage with potential consumers and customers
• Gather and analyze market data, competitor insights, and customer feedback to inform marketing strategies
• Utilize data-driven insights to optimize muti-channel marketing strategies for maximum impact
• Create and curate content that resonates with our target audience across various social media channels
• Localisation of global marketing content
• Development and Management of digital communication
• Management of the ClearCorrect website content
• Identify and build partnerships with influencers whose audience aligns with our target demographic.
• Design and source point of sale materials to promote ClearCorrect aligners in the dental practice.
• Managing new product/feature launches
• Ensuring brand compliance across all touchpoints
• Transfer the marketing strategy into promotional concepts and sales initiatives – including designing & development of materials.
• Develop and implement customer solutions including brand awareness programs – PR, digital marketing, promotional campaign, events etc.…
• Organize VOCs with different target groups & provide inputs to ClearCorrect regional and global team.
• Builds cross-functional team effectiveness with marketing, sales, clinical & customer support colleagues to ensure successful delivery of strategies.
• Understands and is familiar with P&L dynamics and maximizes these to achieve profit goals.
• Other duties as directed.

Skills

• Professional Experience/Skills
  • Demonstrated proficiency in social media marketing and channel management.
  • Ability to produce/coordinate content for social media campaigns, primarily across Instagram, Line and TikTok.
  • Knowledge and prior usage of tools like Facebook Ad Manager, Google Ads Manager, TikTok Ads Manager.
  • Experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media, and other digital channels.
  • Strong PR and communication skills.
  • Experience in developing point of sale materials to promote products.
  • Experience in cultivating and managing relationships with influencers.
  • Proven expertise in planning and executing effective in social media and traditional marketing campaigns.
  • Basic Graphic Design & Video Editing skills
  • Proficient in the Canva, ChatGPT, PowerPoint
  • You excel at distilling complex information into clear, concise, and easy to understand messaging and you are a creative communicator and master of storytelling.
  • Experience in project planning/management and demonstrated ability to deliver outcomes meeting quality, time, and budget expectations.

• Qualifications

• A minimum of 3+ years’ experience in digital marketing/Communication role.
• Bachelor’s degree in marketing, Communications, or a related field.
• Proven experience in successful brand building
• Experience with relevant software applications.