Siam Commercial Bank (SCB)
Segment Marketing and Go-to-Market Manager
atSiam Commercial Bank (SCB)สมัครโปรดคลิกที่ปุ่ม "Apply"
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Job Description
- Develop Customer-Centric Strategies – Design tailored marketing strategies based on insights into HNWI/UHNWI lifestyles to align with their preferences and values
- Lead Investment & Lifestyle Marketing – Create impactful campaigns that combine wealth management principles with premium lifestyle experiences, including luxury travel
- Execute Integrated Marketing Campaigns – Manage marketing activities across online, offline, and sponsorship channels, ensuring seamless execution and brand consistency
- Drive Cross-Border Collaboration – Coordinate with international teams to align global marketing strategies and ensure effective communication
- Manage Partnerships & Brand Integrity – Identify high-value partnerships, oversee sponsorship negotiations, and act as a brand guardian to ensure all materials align with corporate identity and compliance standards
Qualifications
- Bachelor’s degree or higher in Marketing, Business Administration, Mass Communications, or a related field
- At least 8 years of work experience in marketing communications, content management and activity, or digital marketing—experience in the banking or wealth management industry is a strong advantage.
- Strong knowledge of digital and emerging technologies; critical thinker with creative skills
- In-depth understanding of affluent and high-net-worth client lifestyles, with the ability to manage partnerships, curate lifestyle experiences (e.g. trips), and oversee event execution with performance tracking
- A strong sense of aesthetics and an appreciation of luxury and wealth-oriented lifestyles is a plus
- Proven ability to lead in a modern, customer-centric working environment
We're committed to bringing passion and customer focus to the business.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.
Experience required
- 8 years
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Banking & Finance
Location:Bangkok
Website:careers.scb.co.th/th
Founded in:1906
Ranking:4/5
Siam Commercial Bank is the first bank in Thailand that was informally established in 1904 as "Book Club". According to the Bank of Thailand, it is Thailand's fourth largest commercial bank in terms of total assets, deposits, and loans.
Why join us: สมัครฝึกงานธนาคารไทยพาณิชย์เพื่อเริ่มต้นอาชีพการงานของคุณด้วยการค้นหาว่าคุณเก่งในเรื่องอะไร อีกทั้งยังได้รับประสบการณ์ในการทำงานด้านธนาคารอีกด้วย โปรแกรมฝึกงานของธนาคารไทยพาณิชย์จะให้โอกาสนักศึกษาปีสุดท้ายได้รับประสบการณ์การทำงานในตลาดที่มีการแข่งขันมากที่สุดในทวีปเอเชีย โปรแกรมฝึกงานของเราจะมีระ ...
Head office: Siam Commercial Bank PCL., Head Office 9th Floor, Zone C, 9 Ratchadapisek Rd., Jatujak, Bangkok, Thailand 10900
Benefits
- Professional development
- Learning & Development Opportunities
- Five-day work week
- Performance bonus
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