Job Overview:

The Area Sales Manager, Local Modern Trade, plays a crucial role in the sales department of our company. This position is responsible for overseeing and managing the sales operations and distribution activities in a specific geographic area for the local modern trade segment, including supermarkets, wholesales, and other format retail outlets. The Area Sales Manager will be accountable for achieving sales targets, developing strong relationships with key customers, and driving the growth of our products in this channel.

Job Descriptions:

Sales Strategy and Planning: 

• Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area.
• Conduct market research and analysis to identify market opportunities, trends, and potential threats.

Business Development:

• Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel.
• Establish and maintain strong relationships with key decision-makers at existing and potential accounts.

Distribution and Retail Visibility:

• Ensure smooth and efficient distribution of products to modern trade outlets within the assigned area.
• Work closely with the trade marketing team, to optimize product placement and visibility in-store.

Promotions and Merchandising:

• Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility.
• Monitor merchandising standards to ensure compliance and maximum impact at the point of sale.

Cross-functional Collaboration:

• Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives.

Qualifications:

• Bachelor’s degree in business, Marketing, or a related field. A master’s degree is a plus.
• Proven 5 years of experience as an Area Sales Manager or a similar role in the FMCG or consumer goods industry.
• Strong understanding of the local modern trade market and retail dynamics.
• Excellent leadership, communication, selling and negotiation skills.
• Demonstrated ability to achieve sales targets and drive results in a competitive market.
• Willingness to travel within the assigned area as required both Bangkok and upcountry.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.