Media Planner
atUnicharm (Thailand) Co., Ltd.1.Suggest Online creative development & media planning based on marketing/sales issue in EC platform
2.Operate&Suggest owned media strategy_Owned EC/Membership program in EC platform
3.Operate&Suggest paid media strategy_Display AD/SEO/SEM/AB test in EC platform
4.Operate&Suggest earned media strategy_KOL/WOM penetration/social listening to grow EC traffic
5.Lead the collaborative work with internal marketing/sales/data/creative team
6.Manage EC channel profit including Omni/D2C to maximize total EC marginal profit in a given budget
7.Negotiate with EC/Media agency
8.Contribution to the improvement of audience targeting/segmentation for EC
9.Manage all EC medial performance report by brand/platform & suggest the dashboard for management
Salary
- Negotiable
Job type
- Full-time
Company overview
UniCharm (Thailand) Co., Ltd. is a subsidiary of Unicharm Corporation, a leading Japanese company specializing in personal care products. Established in 1987, the Thai branch operates primarily in the manufacturing and distribution of hygiene products, including baby diapers ...
Why join us: Joining UniCharm (Thailand) Co., Ltd. offers the opportunity to be part of a global leader in personal care products. The company fosters a work environment that emphasizes sustainability and social responsibility, aiming to improve the quality of life for consumers.
Benefits
- Performance bonus
- Provident fund
- Transport Allowance
- Employee discount
- Health Insurance
- Life Insurance
- Accident Insurance
- International Health Insurance
- Maternity leave
- Social Security