Job Summary

The role manages implementation of trade marketing plans and customer activity plans to drive distribution & sales volume.

Job responsibilities:

Category / Promotion plan Management

• Support trade marketing manager to develop Channel Strategy to achieve defined business objectives for all product categories
• Develop channel initiatives that support category growth
• Working closely with key customers to provide category and shopper insights to drive performance
• Support Key account team on customer joint business plan and new product list in

Marketing / Promotion Communication

• Identify opportunity and develop trade program to deliver business objective
• Establish communication tools & process summarizing all MU initiatives to the field execution team after aligning with Marketing team
• Develop sell in decks, POS material, customer specific mechanics, and premiums if required for each type of activity by working closely with Category Development Team
• Develop and delivery of new product development (NPD) plans
• Work with sales team to ensure effective of trade program execution and POSM utilization in keeping with the KPIs and activity plan
• Define and leverage channel insight, competitor update & channel opportunity into trade program plan and execution
• Manage agencies for any locally required support material in line with the agreed brand plans

Financial Control

• Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget
• To ensure compliance with all regulatory systems of the company

Skill and Experience:

• Bachelor’s or Master’s degree in marketing or business administration

• At least 3 years of trade marketing experience

• Strong analytical skills & leadership skills

• Executive maturity and strong influencing skill

• Fluent English skills