What you’ll be doing as Performance Marketing Executive

You will be responsible to develop effective marketing and media strategy, and execute them successfully. Hence, your main responsibilities will be centering around:

• Customer Acquisitions
• Customer Retentions
• Customer Lifetime Value (CLV) Maximization
• Customer Acquisition Costs (CAC)

With this matters, your core functions will be classified into three following parts:

Strategy Part :

• Create marketing strategy to acquire new users, retain existing users, maximize CLV while minimaizing acquisition costs.
• Outline market research to identify market segmentations, and develop product positioning, key offerings and unique selling propositions to each segmentation
• Collaborate with Business Intelligence Team to analyze user data and channel information to build solid plans

Marketing Part :

• Turn a planned strategy into effective marketing executions by using both appropriate media with high speed manner
• Effectively allocate budgets and control cost of user acquisition and retentions through media spending, incentive and production

Media Part :

• Strategically optimize media (e.g. google, Facebook, etc.) for user acquisition and retention under acceptable CAC and conversion quantity
• Consolidate systematic retargeting plan with integrated media to successfully acquire new users

Who are we looking for?

• 2-5 years of working experience.
• Undergraduate degree in Business, Marketing, Economics, Communications or related fields
• A master’s degree in business administration (MBA) or marketing or branding is a plus. Having a background in advertising agency, fintech, business consulting is a plus
• Outstanding record of academic and professional achievement with functional knowledge in branding, marketing and communications
• Have work experience in ad optimisation (Google, Facebook is a must) at least 3 years
• Have Google Ad Certification (still valid until date of interview)
• Leadership in relevant fields (either academic or extracurricular settings)
• Excellent verbal and written communication skills in English and Thai
• Proficient in MS PowerPoint, Excel, Google Sheet and Google Slides