Senior Manager/Manager, Consumer and Marketing Insights

atNielsenIQ (Thailand) Limited
Job Description

Working in this role, you will play a key role in the provision of strategic insight to our clients in the delivery of consumer research services by having a good understanding of their business issues and developing relevant consumer research solutions including integration across NIQ business units while building and maintaining strong client relationships.

RESPONSIBILITIES

Financial Management

  • Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned
  • Ensure local business strategies are implemented according to regional / sub-regional directions in order to meet the financial and business objectives of the business unit
  • Monitor the actual financial performance against budget/forecast and ensure the implementation of appropriate actions that will lead to the achievement of the financial targets
  • Ensure proper pricing and contracts are completed and approved according to company’s policies and guidelines
  • Manage the cost of jobs within present budget restrictions


Client Servicing

  • Implement plans that will contribute to maximum client satisfaction and ensure continued profitable and business growth
  • Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the marketplace
  • Ensure the implementation of Client Management Process for the assigned accounts and be able to add value to those key clients
  • Manage the client servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement
  • Provide product solutions and benefits to client business issues/opportunities by developing strategic initiatives for each client
  • Oversee the management and conduct of assigned research projects including preparation, approval, and delivery of proposals, reports, and presentations
  • Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product/solution sales
  • Ensure team members are trained to handle client requirements
  • Ensure adherence to the company policies on business conduct/ethics when servicing clients are being observed by the entire division

A LITTLE BIT ABOUT YOU

  • Demonstration of consultative/challenger consumer behaviors, ability to reframe and challenge the way clients view their businesses, sales and marketing spend. Ability to build enduring relationships with C-level executives – truly passionate relationship developer.
  • Deep understanding of key client Personas, particularly within Customized/Marketing Intelligence, and ability to tailor a sales strategy accordingly.
  • Excellent awareness of market and industry conditions and client business environment.
  • Financial understanding (eg. P&L, EBITDA) and how this relates to business success.
  • Equips and empowers teams to sell and service projects and achieve financial targets.
Qualifications
  • University graduate, preferably in Statistics / Business / Marketing / Economics / Social Science or equivalent
  • Minimum 5 years of working experience in research or marketing field
  • Experience in Primary Quantitative Market Research with practical knowledge of research methodologies
  • Strategic sales and business development competency
  • Good client service skills and able to communicate and write effectively in English and Thai
  • Expert knowledge of statistics, multivariate analysis, research techniques, and methodologies
Additional Information


Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)


About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View&trade. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

Experience required
  • 5 years
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:n/a
Industry:Research / Survey
Location:Bangkok
Website:nielseniq.com/global/en/
Founded in:n/a
Ranking:5/5

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the ... Read more

Why join us: ขณะนี้เรากำลังขยายธุรกิจ และ ต้องการผู้ร่วมงานจำนวนมาก ทั้งในกรุงเทพฯ ปริมณฑล และ ต่างจังหวัด

Head office: 323 ชั้น 26 อาคารยูไนเต็ดเซ็นเตอร์ ถนนสีลม แขวงสีลม เขตบางรัก กรุงเทพมหานคร 10500
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