Nestle (Thai) Ltd.
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CRM Data Analyst - Nespresso
atNestle (Thai) Ltd.We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world's most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com .
POSITION SNAPSHOT
Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nespresso
Full-time
Bachelor's degree in Mathematics/Statistics/Econometrics or related field
Minimum 4 years of experience in data mining/ CRM/ Direct Marketing
Strong Thai & English communication skill is a must
A DAY IN THE LIFE...
- Collect, combine, and analyze insights.
- Define indicators to ensure the measurement of results.
- Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs).
- Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality.
- Perform (adhoc) analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels, both reactively and proactively.
- Develop forecasting & predictive models to generate long-term insights.
- Provide insight & translate data from analyses requested by all departments into actionable recommendations for all business initiatives, e.g. the consumer journey strategy, campaign management.
- Provide periodic reporting on key KPI's and expected developments to MT stakeholders, sales channels and HQ, e.g. data on active base, average consumption and channel preference.
- Monitor and report relevant trends within the database and communicate them within the organization on regular basis.
- Provide evaluation reports of consumer experience campaigns and marketing activities.
ARE YOU A FIT?
- Bachelor's Degree in Mathematics/Statistics/Econometrics related field.
- Minimum 4 years of experience in data mining/ CRM/ Direct Marketing.
- Good English & Thai communication skills.
- Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tools.
- Strong project management and the ability to prioritize.
- Analytical experience using software tools in a business-oriented environment.
- Experience in retention activities and churn risk modeling.
- Experience with campaign management tools.
Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com .
Experience required
- 4 years
Salary
- Negotiable
Job function
- Analyst
Job type
- Full-time
Company overview
Nestle is the world's leading Nutrition, Health and Wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
Why join us: At Nestle, we believe that people are our most valuable asset. We place high value on the talent of all our employees irrespective of their nationality, culture, ethnic origin or gender. Efforts and energies are directed toward meeting the company goals. If you are equipped with the right attitude, ... Read more
Benefits
- Dental Insurance
- Five-day work week
- Life Insurance
- Health Insurance
- Performance bonus
