Chief Operating Officer (COO) – Laundromat Business

Position Overview: We are seeking a dynamic and visionary Chief Operating Officer (COO) to lead our laundromat business, which operates under both the DODO (Dealer-Owned, Dealer-Operated) franchise system and COCO (Company-Owned, Company-Operated) stores. The COO will play a pivotal role in shaping and executing the company’s strategic vision, optimizing operational efficiencies, and driving business growth. This role requires a leader with strong operational expertise, business acumen, and an entrepreneurial mindset to implement innovative initiatives that propel the company forward.

Key Responsibilities:

1. Strategy and Leadership

• Collaborate with the executive team to develop and execute business strategies that align with company objectives.
• Drive growth initiatives, operational innovations, and competitive positioning in the laundromat industry.
• Establish key performance indicators (KPIs) and track performance to ensure business sustainability and profitability.
• Develop and implement new business models and expansion strategies to enhance franchise and company-owned operations.

2. Operations Management

• Oversee the end-to-end operations of both DODO and COCO stores, ensuring seamless execution of daily activities.
• Develop and standardize processes for store management, service quality, and customer experience.
• Optimize supply chain, logistics, and maintenance operations for efficiency and cost-effectiveness.
• Implement automation and technology-driven solutions to streamline operations.
• Ensure compliance with all regulatory and safety standards.

3. Financial Oversight

• Work closely with the CFO to manage P&L, budgeting, and financial planning.
• Optimize operational costs while maximizing revenue and profitability.
• Implement performance-based financial models for franchisees and internal teams.
• Analyze financial reports and operational metrics to drive decision-making.

4. Leadership and Team Development

• Build and lead a high-performing operations team, fostering a culture of excellence and accountability.
• Provide mentorship and guidance to franchise partners and in-house store managers.
• Develop training programs to enhance staff capabilities and ensure consistency across all locations.
• Encourage a proactive and problem-solving mindset among team members.

5. Innovation and Business Development

• Identify and implement new initiatives to enhance business operations and customer satisfaction.
• Leverage technology to enhance customer engagement, payment systems, and service efficiency.
• Explore strategic partnerships and collaborations to drive growth and market expansion.

Required Qualifications:

• Bachelor’s degree in Engineering (Industrial Engineering preferred) or a related field.
• Graduated from top-tier universities such as Chulalongkorn University, KMUTT, Chiang Mai University, or equivalent.
• 5-10 years of experience in operational management, preferably in industries related to service operations, engineering-based business models, or retail operations. Cross-industry experience is preferred.
• GPA of no less than 3.00.
• Direct experience managing a team of at least 10 direct reports, with a strong ability to prioritize tasks, make minute-to-minute decisions, and manage general operations effectively.
• Proven track record of driving operational efficiencies, business growth, and team leadership.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to adapt and thrive in a dynamic, fast-growing business.
• Excellent communication, negotiation, and stakeholder management skills.

Preferred Qualifications:

• Master’s degree in Business Administration, Branding and Marketing, Engineering Management, or a related field.
• Experience working across multiple industries, particularly in FMCG, manpower management industries, food & beverage, or retail industry.
• Familiarity with technology-driven solutions and digital transformation in operations.
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Total Remuneration:

• Salary range: THB 70k – 80k per month.
• Officer-level performance-based KPI incentives.
• Bonus structure: Corporate Performance Bonus, Individual Performance Bonus, and Growth Bonus.
• Browny’s Employee Benefits include birthday leave, recreational bonus, free wash & dry service, group health insurance, bereavement support, allowances, and more.

This role offers an exciting opportunity to lead and innovate within a rapidly growing laundromat business. If you are a strategic thinker, results-driven leader, and passionate about operational excellence, we encourage you to apply.