Key Responsibility :

• Digital new business :
  • Developing digital strategy, channel management, and monitor performance to deliver KPI as planned
  • Create media plan to co-ordinate with agency for bought, allocate own channels to increase awareness with Lotus’s customer and drive positive earn in social media to achieve as planned.
  • Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management
  • Key contact with media and digital agency to brief business direction/campaign objectives and KPI
  • Initiative project to improve Lotus’s customer journey such as Google store location, Line OA and Web/App
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team
• Digital content creators :
  • Having skill set on content creators by analyze consumer insight (Consumer trend) to create content idea and develop brief to share direction for agency for non-trade content to drive engagement performance in Lotus’s and new business channels
  • Monitoring engagement performance to get learning and implication to continue improving content
  • Understand digital social tools on performance, trend and able to use editing program to develop content.
  • Experience on SEO, #hasgtag in social media platforms to drive content to be in top ranking on social media
  • KPI: Engagement/Brand advocacy and brand love

Qualifications :

• Proven working experience in digital at least 5 years
• Expertise of social media SEO/SEM/ASO, e-mail marketing, CRM Database, Adobe Analytic and marketing automation tools as Salesforce
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Digital content creators:
• Experience in growth marketing in platform management or performance marketing (in retail industry is a plus)
• Strong analytical skills and data-driven thinking
• Strong ROI and growth mindset with track record of building performance marketing functions in fast-paced environment
• Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward
• Expert on using Google analytic, social tools, PowerPoint and Excel programs
• Digital social tools to monitor consumer insight
• Editing programs/tools to create VDO and photo contents

By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy.