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Marketing Specialist (Customer Proposition and Loyalty Management)

atAdvanced Info Service PCL. (AIS)
  • Understanding the Journey and Company-Wide Alignment mapping, designing, and improving interactions across the entire AIS customer experience. Rather than viewing each interaction as isolated, it recognizes that they form part of a larger journey
  • Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
  • Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
  • Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
  • Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
  • Manage, execute end-to-end and ensure all campaigns deliver to the right target and correspond to customer lifestyle appropriately (Set campaign budget, Configure campaign conditions, quota in PRC system)
  • Implement the go-to-market plan and effectively communicate through various channels such as SMS, MMS, AIS Social Media, LINE, Website, POP material at partner store front and more.
  • Collaboration: Work closely with AIS Internal Team such as marketing, Tech Team and customer service teams to integrate loyalty strategies across all customer touchpoints.
  • Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
  • Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Product / Brand Management
Job type
  • Full-time
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Company overview

Size:2000-5000 employees
Industry:Telecommunication
Location:Bangkok
Website:www.ais.co.th
Founded in:1986
Ranking:4.5/5

Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with 5G technology whi ...

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Why join us:

AIS ดูแลพนักงานแบบคนในครอบครัว บริษัทฯ จึงมีนโยบายดูแลพนักงานทั้งด้านสุขภาพครอบครัวและสังคมเพื่อให้พนักงาน สามารถปฏิบัติงานได้อย่างมีประสิทธิภาพ มีความสุขในชีวิตการทำงานและครอบครัว

AIS เชื่อมันว่าสุขภาวะที่ดีของพนักงานทุกคนเป็นกุญแจที่สำคัญต่อความสำเร็จขององค์กร โครงการ “AIS Health an ...

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Job location: Phaya Thai
Head office: 414 INTOUCH Tower (Shinawatra Tower 1 เดิม) , 12th Floor, Phaholyothin Road, Phayathai, Bangkok
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Benefits

  • Dental Insurance
  • Life Insurance
  • Health Insurance
  • Transport Allowance
  • Travel Allowance

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