Advanced Info Service PCL. (AIS)
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Marketing Specialist (Customer Proposition and Loyalty Management)
atAdvanced Info Service PCL. (AIS)- Understanding the Journey and Company-Wide Alignment mapping, designing, and improving interactions across the entire AIS customer experience. Rather than viewing each interaction as isolated, it recognizes that they form part of a larger journey
- Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
- Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
- Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
- Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
- Manage, execute end-to-end and ensure all campaigns deliver to the right target and correspond to customer lifestyle appropriately (Set campaign budget, Configure campaign conditions, quota in PRC system)
- Implement the go-to-market plan and effectively communicate through various channels such as SMS, MMS, AIS Social Media, LINE, Website, POP material at partner store front and more.
- Collaboration: Work closely with AIS Internal Team such as marketing, Tech Team and customer service teams to integrate loyalty strategies across all customer touchpoints.
- Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
- Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Product / Brand Management
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Telecommunication
Location:Bangkok
Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with 5G technology whi ...
Why join us: AIS ดูแลพนักงานแบบคนในครอบครัว บริษัทฯ จึงมีนโยบายดูแลพนักงานทั้งด้านสุขภาพครอบครัวและสังคมเพื่อให้พนักงาน สามารถปฏิบัติงานได้อย่างมีประสิทธิภาพ มีความสุขในชีวิตการทำงานและครอบครัว AIS เชื่อมันว่าสุขภาวะที่ดีของพนักงานทุกคนเป็นกุญแจที่สำคัญต่อความสำเร็จขององค์กร โครงการ “AIS Health an ...
Job location: Phaya Thai
Head office: 414 INTOUCH Tower (Shinawatra Tower 1 เดิม) , 12th Floor, Phaholyothin Road, Phayathai, Bangkok
Benefits
- Dental Insurance
- Life Insurance
- Health Insurance
- Transport Allowance
- Travel Allowance
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