Responsibility :

• Plan and setup campaign performance metrics, conversion rates, click-through rates (Google AdWords: SEM, GDN, YouTube / Facebook ads: Facebook, IG / Twitter ads / Line ads platform / Tiktok and other programmatic tools)
• Analyze, track and optimize for measuring campaigns performance and proactively make strategic recommendations to meet campaign goals and improve performance.
• Monitor campaign performance metrics, conversion rates, click-through rates, and other KPIs, making data-driven adjustments to optimize campaigns.
• Conduct thorough audits of ad creatives, targeting parameters, and bidding strategies to identify areas for improvement.
• Follow up on performance daily & weekly, and make data-driven decisions to enhance campaigns and clients’ growth.
• Stay up to date on Google, Facebook, and other ad-platform functionalities and tools., Continuous learning is key to success in this role.
• Monitor and adjust bidding strategies to achieve budget efficiency and campaign

Qualifications :

• Over 3 - 5 years of experiences in Optimization or digital media planning
• Expertise in Google analytics.
• Strong understanding and knowledge of Google AdWords, Facebook Business.
• Excellent understanding of online media planning, implementation and optimizations.
• Understanding of Programmatic.
• Ability to manage multiple campaigns simultaneously and interact with multiple internal teams.
• A self-starter and thinks out of the box.
• Experience from tech companies is a plus.
• Able to withstand various pressures both work and colleagues