DUTIES AND RESPONSIBILITIES :

• Manage traditional marketing activities such as print advertisements, direct mail, outdoor advertising, and events.
• Coordinate with vendors and partners for print production, media buying, and event logistics.
• Measure the effectiveness of offline campaigns and adjust strategies as needed.
• Develop digital marketing strategy and content strategy on social media (FB, IG, Website, Line OA, Youtube) to align with brand requirement and direction.
• Develop and create content such as advertorial, product reviewing, VDO editing, and update content for website, social medias, marketing materials, and similar platforms to lead to sales.
• Understand Brand commercial, right content, keyword, channel by using social media, Ads to convert to sale
• Understand International market, customer demographics on social media content strategy such as FB, IG, Website, Line OA, Youtube
• Coordinate with design teams to create artwork according to brand guide.

JOB SPECIFICATION :

• Education and Experience :
  • Bachelor degree in business, advertising, communication or related fields.
  • Have at least 5 years of working experience in franchise model business or Digital marketing
  • Experience from Trading/Franchise brand or mix experience from agency and brand digital marketing is preferable
  • Has experience in Marketing Communication for Fashion Imported is preferred.
• Required Skills/Abilities :
  • Good command in English.
  • Strong analytical skills and data-driven thinking.
  • Strong media management skill, communication skill and presentation skill both verbal and written
  • Able to resolve /provide solution under minimum supervision/ assistance