Key Responsibilities

• Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy.
• Develop Channel Strategy based on 4P’s (Work closely with Sales team to translate Category plan into Customer plan)
• Understand Consumer and Shopper and Customer to maximize P&L in channel
• Support Category / Business Review and JBP with customer by integrating Category plan into customer plan
• Allocate and manage trade & spending budget across channel to ensure optimize return on investment.
• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
• Focus on Volume Generation, Revenue Creation, Demand Fulfillment, and Profitability.

Qualification

• Bachelor’s Degree or Master’s Degree in Marketing Major.
• Minimum 5 years of experience from FMCG company with solid background in Category Management and Trade Marketing
• Commercial skills and knowledge in fields such as Category, Sales, Shopper Marketing, Commercial Finance.
• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
• Interpersonal, negotiation, and compromising skills
• Strong team player, communication and listening skills
• Leader, problem-solving skills, coaching and training skills