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Trade Marketing Assistant Manager

atThai Beverage PCL

Key Responsibilities

  • Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy.
  • Develop Channel Strategy based on 4P’s (Work closely with Sales team to translate Category plan into Customer plan)
  • Understand Consumer and Shopper and Customer to maximize P&L in channel
  • Support Category / Business Review and JBP with customer by integrating Category plan into customer plan
  • Allocate and manage trade & spending budget across channel to ensure optimize return on investment.
  • Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
  • Focus on Volume Generation, Revenue Creation, Demand Fulfillment, and Profitability.

Qualification

  • Bachelor’s Degree or Master’s Degree in Marketing Major.
  • Minimum 5 years of experience from FMCG company with solid background in Category Management and Trade Marketing
  • Commercial skills and knowledge in fields such as Category, Sales, Shopper Marketing, Commercial Finance.
  • Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
  • Interpersonal, negotiation, and compromising skills
  • Strong team player, communication and listening skills
  • Leader, problem-solving skills, coaching and training skills
Experience required
  • 5 years
Career level
  • Middle Level
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Strategy / Planning
  • Management
Job type
  • Full-time
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Company overview

Size:50000 employees
Industry:Food and Beverage / Catering
Location:Bangkok
Website:www.thaibev.com
Founded in:2003
Ranking:4/5

ThaiBev was established in 2003 to consolidate a number of leading spirits and beer businesses in Thailand belonging to our founding shareholders and other investors. In 2006, we registered ThaiBev's listing on the Singapore Exchange ("SGX"), and subsequently expanded to the non-alcoholic beverage a ... Read more

Why join us: Limitless Opportunities.. We believe ... in human potentials for greatness We believe ... challenges make people grow We believe ... by developing others, we grow ourselves Career: ThaiBev offers the opportunities to reach your highest potentials Because we believe in everyone's potentials ... Read more

Job location: Huai Khwang
Head office: 14 ถนนวิภาวดีรังสิต แขวงจอมพล เขตจตุจักร กรุงเทพมหานคร 10900
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