Roles & Responsibilities

• Develop brand strategy, and brand initiatives
• Execute the brand plan, with internal and external stakeholders, within agreed timeline
• Lead ongoing brand activations to ensure that the strategies are efficiently and effectively executed
• Visit market to obtain consumer insight
• Work closely with channel marketing, commercial team, brand team, and marketing research team to ensure the availability of information which are required for brand success
• Support channel marketing and commercial team to get their in-market job done
• Co-ordinate with other internal support team i.e., logistics, procurement, accounting, finance, graphic designer team
• Ensure that business targets and expected brand health are fully met
• Control marketing spending and ensure it is properly allocated
• Manage brand profitability
• Other tasks assigned by manager

Qualifications

• Bachelor or master’s degree in marketing, business management, mass communications or related fields
• Minimum 3 - 5 years experiences in marketing, channel marketing, or sales profession, preferably consumer products or beverage industry
• Effective project management and efficient time management
• Exhibit good communication and presentation skills
• Believe in the excellence in execution, always put extra effort to win
• Passionate about consumer behavior and insights
• Possess a sense of strategic thinking to use analytical skills to generate consumer driven strategies
• Interpersonal skills to engage with sales team and channel marketing team
• Understand commercialization and P&L model
• Initiate creative ideas as well as apply search and spin from past and competitor activities
• Anticipate trends of market situations as well as business implications resulted from the actions taken