Responsibility :

• Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
• Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
• Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
• Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
• Ensure up-to-date category & channel analysis and competitor understanding shared to team
• Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
• Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
• Sign off cycle plan and sales brief materials

Qualification :

• Bachelor or Master's Degree in Business Administration, Marketing or related field.
• At least 5 years in sales, marketing or category management in FMCG
• Good command of spoken and written in English and Computer Literacy
• Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
• Interpersonal, negotiation, and compromising skills
• Strong team player, communication and listening skills
• Leader , problem-solving skills, coaching and training skills
• Good planning and management skill.
• Quick conceptual thinker-able to grasp ideas and communicate them effectively